6 Ways to Use Martech Tools for Covid Compliance

Different industries are looking to manage the spread in different ways. For retailers, that might mean using artificial intelligence to make sure customers are following social distancing rules inside their stores. It might also mean using location data, beacons, and other mobile technologies to track where consumers are going during shutdowns or monitor employee compliance with local Covid regulations.

It’s worth noting that this is a sector that is evolving at breakneck speed. These are just a few of the ways the martech community is using its technology for Covid compliance right now.

LBMA Vidcast: Cedars Sinai Goes Alexa, Fred Perry + Raf Simons Launch Virtual Map Shopping

On this week’s Location-Based Marketing Association podcast: Cedars Sinai goes Alexa, Fred Perry + Raf Simons launch virtual map shopping, Kontakt.io new SMB play, ESRI acquires Indoo.rs, Ford integrates What3Words, Walgreens accepts Alipay in the U.S.

LBMA Podcast: Uber, Geoscape, Sensewhere and Parking Ginza

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Canada’s CN Tower + Aruba, Ping app for AirBnB, Lowe’s with more Robots, Here Maps, Kontakt.io, JCDecaux + Amatil.

5 Monetization Strategies for Beacon Vendors

Building a sustainable stream of revenue has proven to be harder than building a piece of hardware that detects nearby smartphones. In order for this burgeoning vertical to flourish, beacon vendors need to find a monetization strategy that makes sense.

LBMA Podcast: Web.com, Alibaba, and Zuckerberg on Oculus OS

On the show: Web.com acquires Yodle; Alibaba invests in Groupon; Walgreens gets deeper into beacons; Kontakt.io raises $5M clams; Foursquare + Delivery.com; Exterion pulling O2 customer data for OOH targeting; Yoose + Telkomsel case study

LBMA Podcast: Apple Acquires Metaio, Interview With Kontakt.io’s Trevor Longino

On the show: The contagious billboard; Ubimo and Autograph raise rounds; Carrefour’s 2.5km of LED location lights; XploR smart cane with facial recognition; AdNear and Roy Morgan partner; Shazam everything; Tweeting potholes; Sell advertising in your home windows…