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News & Analysis

Local Search Association Announces New President, Bill Dinan

February 13, 2019February 13, 2019 by Joseph Zappa

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The Local Search Association, which brings together over 300 companies intent on connecting enterprises and small businesses alike with consumers, announced on Wednesday morning Bill Dinan as its new president. The announcement follows the retirement of its previous president Neg Norton, who held the role for 15 years.

News & Analysis

Street Fight Daily: Web.com Agrees to $2B Sale, Mobile Ad-Blocking Threat Grows

June 22, 2018June 22, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Web.com Agrees to Tentative $2 Billion Sale… Mobile Ad Blocking Is Becoming a Bigger Threat… Apple’s Push Against Push Is An Opportunity for Advertisers…

News & Analysis

Web.com Acquires Acquisio, Adding to Its Suite of Small Business Products

November 1, 2017 by Peter Krasilovsky

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Web.com announced today that it is acquiring the assets of Montreal-based Acquisio and adding them to its growing stable of small business digital products. Acquisio brings to the table a data science tools platform that increasingly focuses on artificial intelligence and automation.

News & Analysis

#SFSNYC: SMB DIY — Is Local Getting Closer to Solving the Self-Serve Conundrum?

June 15, 2017June 15, 2017 by Joseph Zappa

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At Street Fight Summit on Wednesday, Street Fight columnist Damian Rollison sat down with three digital marketing insiders to discuss how their companies provide value to small and medium-sized businesses — and how to strike the right balance between automation and customer engagement.

News & Analysis

Openings and New Hires at Adelphic, ClickBank, Web.com

July 1, 2016July 1, 2016 by Geoff Michener

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Serviz, CBS Interactive.

News & Analysis

Street Fight Daily: 80% of News Site Traffic from Facebook/Google, Walmart Expands 2-Day Shipping

July 1, 2016July 1, 2016 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Revamps Alexa Skills to Stay On Top of Smart Home Market… Online News Sites Get 80% of Traffic from Facebook and Google… How Uber and Lyft Have Changed the Game for All Travel Brands…

News & Analysis

Openings and New Hires at AOL, Swirl, Web.com

June 21, 2016 by Geoff Michener

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Lavu, Blueshift Labs, and Placed.

News & Analysis

LBMA Podcast: Web.com, Alibaba, and Zuckerberg on Oculus OS

February 26, 2016 by Asif Khan

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On the show: Web.com acquires Yodle; Alibaba invests in Groupon; Walgreens gets deeper into beacons; Kontakt.io raises $5M clams; Foursquare + Delivery.com; Exterion pulling O2 customer data for OOH targeting; Yoose + Telkomsel case study

Commentary

Lesson From Yodle’s Acquisition: Scaling SMB Performance Marketing Isn’t So Easy

February 15, 2016February 15, 2016 by Mark Sullivan

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While the acquisition is likely welcome news for Yodle’s backers and Web.com’s shareholders, the resounding message for SMB performance marketing vendors is one of caution. The real problem facing large performance marketing vendors like Yodle is that of customer retention.