Street Fight Daily: Ads Coming to Google’s Local Pack, xAd Partners with ComScore for Attribution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Confirms Ads Are Coming to Local Pack… ComScore is Working with xAd to Measure Foot Traffic From Online Ads… How a Publisher’s New Trend-Predicting Platform Will Benefit Advertisers…

LBMA Podcast:, Alibaba, and Zuckerberg on Oculus OS

On the show: acquires Yodle; Alibaba invests in Groupon; Walgreens gets deeper into beacons; raises $5M clams; Foursquare +; Exterion pulling O2 customer data for OOH targeting; Yoose + Telkomsel case study

LBMA Podcast: Facebook and Oculus, PayPal and Placed

Top stories of the week include Iconeme’s talking mannequins; Shyp shipped; Adtile’s kinetic ads for smart watches; AT&T shutting down its Alerts program; Pepsi’s unbelievable bus shelter; and Spacified’s matching service for pop-up store space.