Street Fight Daily: Google’s Long Game with SMB Websites, Video Ads Rise—Will Fraud Rise With Them?
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Is Google Playing the Long Game with SMB Websites?… More Digital Videos Are Coming—How Will They Affect Ad Fraud?… Causal IQ Reimagines Role of Programmatic Solutions Provider, Leveraging Intimate Influencers…
Square’s Acquisition of Weebly and The Battle for the Modern Merchant
Square’s acquisition of Weebly, its largest to date, signals the beginning of a consolidation wave that we have been expecting at SurePath for some time. It also suggests the beginning of a competition to see which tech company can become the first all-in-one small-business solution.
SurePath Capital Breaks Down Last Year’s Money Moves in SMB Software
Last week, my firm SurePath Capital Partners released its annual State of SMB Software Report, which looks at fundraising and exit activity in the SMB software space in North America.
Street Fight Daily: Snap Seeks Startups as Advertisers, How AI Could Improve Attribution
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Incentivizes Startups, Especially Mobile-First Companies, to Advertise On It… How AI Could Change Attribution Tools… How Ikea Deploys AR to Improve Its Customer Experience…
Street Fight Daily: Advertisers Return to YouTube, Shopify Launches Square Rival
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Months Removed from Brand Safety Boycott, YouTube Wins Over Advertisers Again… Shopify Launches New Card Reader to Compete with Square… Facebook Changes the News Feed to Reward Fast-Loading Sites…
Street Fight Daily: Google Boosts Ads with Machine Learning, Gannett Acquires SweetIQ
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Leans on Machine Learning and Scale for Smarter Display Ads… Amazon’s Alexa Voice Tech is Now Available to Build Chatbots… Twitter is Testing a New Way to Show You News Articles…
Street Fight Daily: Location Behavior Drives Holiday Sales, Top Retailers Use Tech for Success on Black Friday
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… QSRs Are Thriving with Location-Based Data, But There’s a Caveat… How Top Retailers Are Using Tech to Score Points On Black Friday and Beyond… Location Behavior Could Drive Sales Online During Holidays…
Street Fight Daily: Uber Gets Merchants to Pay for Rides, Shopify Teams Up with Postmates
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Offers Gets Merchants to Pay for Rides… More Than 21,000 Businesses Can Now Add Same-Day Delivery Through Postmates… Vacation Rental Startups Attract $100 Million in Funding So Far This Year…
Street Fight Daily: DoorDash Raises $127 Million, Billy Penn to Expand Its Local News Model
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DoorDash Raises $127 Million in ‘Down’ Round (Wall Street Journal)… Can the Billy Penn Model for Local News Work Beyond Philadelphia? We’re About to Find Out (Poynter)… Yahoo Ad Revenue to Drop Nearly 14% This Year (eMarketer)…
Openings and New Hires at GoDaddy, Revel Systems, Gatehouse Media
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Shopify appoints a new COO, the Morning Call has a new publisher, and a digital sales vet is promoted at CBS.
Street Fight Daily: Shopify Seizes on Facebook Updates, 56% of Millennials Expect Same-Day Shipping
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Shopify Opens Door for More Shopping on Facebook (Marketing Land)… If You Don’t Offer Same-Day Shipping, You’re Pissing Off 56 Percent of Millennials (Recode)… The Web-Tracking Tipping Point (TechCrunch)…
Shopify CPO: Next 5 Years Will Be More Exciting for Retail Than Previous 150
This May, Street Fight will take a look at the companies, technologies and ideas that are shaping the way we buy and sell goods in the real-world. To kick-off the series, we caught up with Harley Finkelstein, chief platform officer at Shopify, to discuss the blurring line between e- and local commerce…
Street Fight Daily: PayPal’s Agrawal Departs, Google Expands Shopping Service
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… PayPal’s Strategy Exec: I Quit Before Twitter Tirade (Recode)… Google Shopping Express Comes to NYC, L.A. (USA Today)… Rare Yelp Lawsuit Over Alleged Fake Reviews is Put on Hold to Debate Merits (Ars Technica)…
Street Fight Daily: Groupon’s Big Acquisition Closes, Shopify Revamps iOS App
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Groupon Finalizes $260 Million Deal for Ticket Monster, LivingSocial’s Korean Business (Recode)… Uber Driver Hits, Kills Six-year-old Girl. Is “Not our Problem” Still an Appropriate Response? (Pando)… Shopify Revamps Its iOS App With A Focus On Payments And Store Management (TechCrunch)…
How to Craft a Successful Content Marketing Strategy
Andrew Witkin: One of the main reasons businesses miss the mark with content marketing is that the goals and execution of effective content marketing are at odds with those of traditional marketing methods. While traditional marketing principles dictate that products and services should be the main focus of any advertising initiative, a successful content marketing strategy views a company’s products and services as secondary or supplemental to providing the audience with information that is useful to them and interesting to read or view.