Pepsi | Street Fight

Street Fight Daily: Shopify Seizes on Facebook Updates, 56% of Millennials Expect Same-Day Shipping

The Editors

Street Fight Daily: Shopify Seizes on Facebook Updates, 56% of Millennials Expect Same-Day Shipping

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Shopify Opens Door for More Shopping on Facebook (Marketing Land)… If You Don’t Offer Same-Day Shipping, You’re Pissing Off 56 Percent of Millennials (Recode)… The Web-Tracking Tipping Point (TechCrunch)…

PODCAST: This Week in Location-Based Marketing — Urban Airship

Asif Khan

PODCAST: This Week in Location-Based Marketing — Urban Airship

In this week’s episode, hosts Rob Woodbridge and Asif Khan bring you stories about new photo polling app Voto; 42Floors, the AirBnB for office rentals; LivingSocial’s painful year; Pepsi’s next generation vending machine and the mobile food market starts to sizzle (sorry!); plus, Scott Kveton, CEO of Urban Airship…

New Hyperlocal Opportunities as TV Goes Social and Mobile

Asif Khan

New Hyperlocal Opportunities as TV Goes Social and Mobile

Looking at the role location plays in TV leads us to two key areas of opportunity. The first is the collection of location data from Twitter and other social TV platforms enabling networks to identify high and low geographic engagement regions. The second is the relationship between the viewers’ physical location and the presentation of offers/deals by brands…