Tools to Address Labor Shortages

Constructor Aims to Solve Cart Abandonment with Zero-Party Data

Last week, the search and product discovery platform Constructor announced a new solution designed to decrease cart abandonment rates for retailers. The company’s Quizzes product provides retailers a way to ask customers questions while they shop online, similar to how a sales associate might interact in-store.

How to Harness Public Web Data to Delight Customers

Brands can start capitalizing on public web data by focusing on four key areas: customer reviews, social media sentiment, search engine queries, and competitor listing analysis.

E-Commerce Retailers See Opportunity in Secondhand Market

Call it secondhand shopping, circular fashion, or the “new to you” business. The resale market for brand name goods has never been hotter.

Savvy Retailers Are Turning Returns Into Revenue — Here’s How

Returns are inherently expensive due to shipping and restocking fees, but some retailers are finding ways around those issues. In the process, they’re coming up with new strategies for building revenue streams from customer returns.

How Brands Are Navigating Online Marketplaces, Especially Amazon

I connected with Dani Nadel, president and COO of Feedvisor, a firm focused on Amazon optimization, to discuss the state of online marketplaces, Amazon strategies, and alternatives for businesses looking for other platforms.

Mixing the Right Ingredients for Powerful, Clickable Content

In the age of social media and incessant scrolling, marketers can easily lose prospective customers’ attention. How can one create Instagram or Twitter-worthy content that not only draws eyeballs but also compels shoppers to make a purchase? By laying the proper groundwork, striking the right emotional chord, and getting creative, business can create powerful, clickable content.

US E-Commerce Brands Need to Localize to Maximize Overseas Opportunities

International ecommerce sales are skyrocketing, but selling abroad means taking on the challenge of catering to consumers with localized preferences. A recent global ecommerce report by payments infrastructure provider PPRO shows many brands are not currently up to the task.

4 Elements Your Store’s Product Pages Shouldn’t Be Without

Let’s take a look at four elements every online store needs on their product pages, along with useful examples to illustrate the use and benefit of each.

Three E-Commerce Advertising Opportunities to Leverage Now

For every transaction, there are many touchpoints. And digital marketers, brands, or online retailers need to account for as many as possible. This year, there are more opportunities to leverage for little effort. Google offers a wealth of opportunities, and there are several marketplaces and social channels like TikTok, Instagram, and Pinterest offering tactics to attract more customers this year.

5 Headless Commerce Solutions for Retailers

Headless commerce is one of the latest innovations to hit the retail industry, offering both online and offline retailers the opportunity to decouple the purchasing and payments experience from their websites while also giving shoppers the ability to complete transactions from almost anywhere.

6 E-Commerce Tools for Brick-and-Mortar SMBs

Brick-and-mortar merchants are moving their stores online or developing combination solutions that encompass both website sales and curbside pickup to keep pace with customer demand. Many of those businesses that haven’t made the switch are weighing their options and looking for the right technology. Plug-and-play e-commerce platforms tend to be the most popular route for merchants looking to quickly pivot to online sales, but features like scalability, flexibility, and integration with inventory management software are also important to SMBs.

Here are six e-commerce solutions that brick-and-mortar merchants will want to check out.

Social Conversion Rates Climb During Covid-19

Covid-19 has changed the social media playbook, but brands who’ve been quick to adjust are seeing social conversion rates continuing to climb.

In an analysis of data pulled from more than 120 retail websites, the digital experience solutions company Episerver found that social conversion rates have increased steadily during Covid-19 shutdowns, from 1% in April 2019 to 1.2% in April 2020.

How Brick-and-Mortars Move Forward

The coronavirus pandemic has transformed brick-and-mortar business, possibly forever. Peter Paine, former eBay and Walmart executive and now head of retail partnerships in the Americas for Cover Genius, checked in with Street Fight to share the strategies physical businesses large and small should prioritize to prepare for the near- and long-term future.

Augmented Reality for Ecommerce: the Why and the How

According to Gartner, in 2020 100 million customers will shop in augmented reality, both online and in-store. With these numbers in mind, it’s about time to jump on the AR bandwagon and start reaping the benefits of stellar customer engagement, improved conversion rates, and wider reach.

With Stimulus Funds Delayed, Small Businesses Digitize for Survival

Experts at helping SMBs adapt to a tech-first commercial landscape say the pandemic has led some businesses to tap into their long-dormant potential as digital marketers and sellers, possibly setting them up for gains in the aftermath of the recession. Now that e-commerce is the only path to survival, mom-and-pop shops, aided by martech firms, agencies, and Silicon Valley giants, are capitalizing on cutting-edge marketing and retail techniques, many for the first time.

Thousands, if not millions, of Main Street businesses will close their doors for good as a result of the pandemic. Those that survive will be technologically savvier and sleeker than they were before.

How to Move Your Classes or Programs Online – Tips for Small Businesses

A week before it ran several online classes, Practical Martial Arts didn’t have a video strategy or an online conferencing platform, and the couple was terrified about what the stay-at-home order meant for their beloved business, their customers, and their employees. But in a couple days they were able to pivot. And you can, too.

If you’re looking to offer online versions of your in-person business or are simply looking to connect online while we ride this out, below are some tips and resources to help you go virtual, too.

The Largest 2020 Ecommerce Driver is Global Expansion

Ecommerce is now a staple in everyday life, so much so that Americans spent $154.5 billion online in the third quarter of 2019, according to a US Census estimate. Unfortunately, the COVID-19 pandemic has forced business for the near future to be almost completely online. 

While this transition will take some getting used to, it also affords the opportunity to reach across conventional borders. We’ve moved beyond the novelty of being able to buy something online and receive it quickly. As we look to what the next 25 years have in store, continued success in the ecommerce world depends on superior customer experience — meeting customers where they are and when they need it most.

This Startup Is Helping Local Stores ID Customers During COVID-19

Chatbots are helping resolve customer service issues when businesses are closed and call centers are slammed, but brick-and-mortar stores are still struggling to adapt to an online-only business format. Pure play ecommerce outlets have spent years developing systems to manage transactions and verify customer identities, but most retailers on Main Street are accustomed to seeing shoppers in person and visually checking IDs.

A San Francisco-based startup called Persona is offering to help those local businesses adapt by giving away its online ID verification service for free during the COVID-19 crisis.

E-Commerce Trends to Watch This Year

The answer to solving the personalization dilemma lies in data. Retailers that are able to both harness and analyze data will be able to make the calculated decisions to improve their customer experience and give shoppers the personalized process they desire. However, only 27% of global retail and wholesale purchase influencers say that improving the use of data insights is currently a top priority. Artificial intelligence and machine learning tools can help dissect the data retailers receive, but it starts with the desire and capability of getting smarter about customer experience.

Street Culture: Life at Boxed Means “Do The Right Thing”

Wholesale ecommerce retailer Boxed is taking its position as team leader seriously. The company pays for its employees’ kids to go to college. It looked at the industry-wide “pink tax” and started a campaign against the higher prices. It even started contributing $20,000 to pay for employees’ weddings.