Deft CEO: the State of SEO and Search Advertising

Deft CEO: the State of SEO and Search Advertising

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The team at Deft has some controversial takes on the state of SEO and search advertising. From the beginning, the company was founded on the belief that e-commerce is the most over-SEO’d and over-advertised search category — and the problem is only getting worse, as both Amazon and Google continue to make money by keeping […]

Maxwell Bonnie Creates a New Industry for Smaller Manufacturers

BOOM: Maxwell Bonnie Creates a New Industry for Smaller Manufacturers

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Restaurants and retailers are “traditional” MULO (multi-location categories). But the business world is changing, and different types of brick-and-mortar enterprises are emerging as new industry. We’ve covered several MULO (multi-location) business categories that are appearing in response to business/consumer needs — like podcast studios, IV locations, and boutique gyms. Inventors and manufacturers are now proliferating. […]

Pink Lily’s Success Puts It in the ‘Black’

Pink Lily’s Success Puts It in the ‘Black’

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The path to e-commerce success lies in women’s fashion. At least, that is what Chris Gerbig and his wife, Tori, concluded in 2011 when they began to research the type of online business they wanted to start that would not only support the family they planned to have but also the lifestyle they wanted to […]

6 Highly Effective Ways to Generate Trust in Your Ecommerce Site

6 Highly Effective Ways to Generate Trust in Your Ecommerce Site

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Here are six highly effective ways to use your ecommerce website to generate trust, even with first-time visitors. 

mobile payments

Ecommerce Design: How Smart UI Choices Boost Engagement and Conversion

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In ecommerce, conversions are considered the most important metric to track. However, an increase in engagement can matter just as much: the more people interact with your pages, the more likely they are to return and convert later as well as to promote your business among their own network. 

Retailers Turn to AI to Combat Burnout, Decrease Merchandiser Workloads

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As retailers look at getting more done and freeing up their staff to focus on high-value tasks, interest is growing in the use of AI to handle the mundane tasks that take up too much of a merchandiser’s time — like fixing typos on e-commerce websites and researching underperforming product categories. Retailers are also using AI to flag when new products show signs of being more popular than expected, so merchandisers can act quickly and notch strategic wins. 

mobile payments

Cart Abandonment: How to Beat Online Shopping’s Hidden Enemy

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While it’s unrealistic to expect that your cart abandonment rate will ever be zero, there are still many factors that are in your control — which means you can improve it. So, I’ve put together a list of tips you can implement to get more of your customers to follow through with their purchases, as well as to avoid some of the most common mistakes.

Tools to Address Labor Shortages

Constructor Aims to Solve Cart Abandonment with Zero-Party Data

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Last week, the search and product discovery platform Constructor announced a new solution designed to decrease cart abandonment rates for retailers. The company’s Quizzes product provides retailers a way to ask customers questions while they shop online, similar to how a sales associate might interact in-store.

How to Harness Public Web Data to Delight Customers

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Brands can start capitalizing on public web data by focusing on four key areas: customer reviews, social media sentiment, search engine queries, and competitor listing analysis.

E-Commerce Retailers See Opportunity in Secondhand Market

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Call it secondhand shopping, circular fashion, or the “new to you” business. The resale market for brand name goods has never been hotter.

Savvy Retailers Are Turning Returns Into Revenue — Here’s How

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Returns are inherently expensive due to shipping and restocking fees, but some retailers are finding ways around those issues. In the process, they’re coming up with new strategies for building revenue streams from customer returns.

How Brands Are Navigating Online Marketplaces, Especially Amazon

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I connected with Dani Nadel, president and COO of Feedvisor, a firm focused on Amazon optimization, to discuss the state of online marketplaces, Amazon strategies, and alternatives for businesses looking for other platforms.

Mixing the Right Ingredients for Powerful, Clickable Content

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In the age of social media and incessant scrolling, marketers can easily lose prospective customers’ attention. How can one create Instagram or Twitter-worthy content that not only draws eyeballs but also compels shoppers to make a purchase? By laying the proper groundwork, striking the right emotional chord, and getting creative, business can create powerful, clickable content.

US E-Commerce Brands Need to Localize to Maximize Overseas Opportunities

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International ecommerce sales are skyrocketing, but selling abroad means taking on the challenge of catering to consumers with localized preferences. A recent global ecommerce report by payments infrastructure provider PPRO shows many brands are not currently up to the task.

4 Elements Your Store’s Product Pages Shouldn’t Be Without

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Let’s take a look at four elements every online store needs on their product pages, along with useful examples to illustrate the use and benefit of each.

Three E-Commerce Advertising Opportunities to Leverage Now

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For every transaction, there are many touchpoints. And digital marketers, brands, or online retailers need to account for as many as possible. This year, there are more opportunities to leverage for little effort. Google offers a wealth of opportunities, and there are several marketplaces and social channels like TikTok, Instagram, and Pinterest offering tactics to attract more customers this year.

5 Headless Commerce Solutions for Retailers

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Headless commerce is one of the latest innovations to hit the retail industry, offering both online and offline retailers the opportunity to decouple the purchasing and payments experience from their websites while also giving shoppers the ability to complete transactions from almost anywhere.

6 E-Commerce Tools for Brick-and-Mortar SMBs

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Brick-and-mortar merchants are moving their stores online or developing combination solutions that encompass both website sales and curbside pickup to keep pace with customer demand. Many of those businesses that haven’t made the switch are weighing their options and looking for the right technology. Plug-and-play e-commerce platforms tend to be the most popular route for merchants looking to quickly pivot to online sales, but features like scalability, flexibility, and integration with inventory management software are also important to SMBs.

Here are six e-commerce solutions that brick-and-mortar merchants will want to check out.

Social Conversion Rates Climb During Covid-19

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Covid-19 has changed the social media playbook, but brands who’ve been quick to adjust are seeing social conversion rates continuing to climb.

In an analysis of data pulled from more than 120 retail websites, the digital experience solutions company Episerver found that social conversion rates have increased steadily during Covid-19 shutdowns, from 1% in April 2019 to 1.2% in April 2020.

How Brick-and-Mortars Move Forward

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The coronavirus pandemic has transformed brick-and-mortar business, possibly forever. Peter Paine, former eBay and Walmart executive and now head of retail partnerships in the Americas for Cover Genius, checked in with Street Fight to share the strategies physical businesses large and small should prioritize to prepare for the near- and long-term future.