Openings and New Hires at UberMedia, Yext, Google and Dex Media

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Groupon, MenuPages, Square, Skyhook Wireless, and more…

LBMA Podcast: TapSense for Apple Watch, Canopy Labs Founder

On the show: WiFi Aware; The RealTalk app; GM’s At Your Service; Robots invade Lowe’s; Jawbone wants corporations to move more; VoucherPages launches an app; Yummly + Instacart = 1 hour ingredient delivery; Skyhook partners with FiLIP Technologies; 3D maps of ski hills…

LBMA Podcast: Urban Airship and Beacons, MapQuest Commutes

On the show: Urban Airship and Gimbal cozy up to beacons; MoPub and Juice Mobile team up; Estimote maps the indoors; AirPatrol secures two patents; xAd teams with Captivate Networks; and special guest is SchneiderMike from Skyhook Wireless…

Why Marketers Need to Consider Context — Not Just Audience

In a Street Fight webinar Tuesday sponsored by Skyhook Wireless, Aaron Strout of marketing agency W20 Group and Skyhook’s Mike Schneider discussed the growing role of contextual targeting, and outlined a few steps that brands can use to create meaningful mobile experiences. …

Street Fight Daily: FiveStars Raises $26M, Postal Service Eyes Grocery Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyFivestars Raises $26m to Build Up its Digital Loyalty Program (GigaOm)… Postal Service Seeks to Extend Grocery Deliveries (Wall Street Journal)… The Newsonomics of Auctioning Off Digital First’s Newspapers (Nieman Journalism Lab)…

Relevant Content or Privacy? Choose Both

The challenge many publishers face is how to increase ad inventory value through personalized ads without exposing sensitive, personally identifiable data and violating user privacy. There are 3 main ways that publishers can extend their access to sharable, ad-request-friendly user data, but only one of them provides both consumer privacy and the ability to increase ad inventory value…

5 Analytics Platforms For Better Hyperlocal Ad Targeting

Location analytics platforms can be just as useful for developers and publishers as they are for major brands and agencies. In fact, these platforms can be a useful tool for just about anyone who’s looking to gather more inside data about their audience or the audiences they’re trying to reach through mobile ads. Here are five location analytics platforms that brands, marketers, and developers can use to learn more about their target consumers…