Why Marketers Need to Consider Context — Not Just Audience

In a Street Fight webinar Tuesday sponsored by Skyhook Wireless, Aaron Strout of marketing agency W20 Group and Skyhook’s Mike Schneider discussed the growing role of contextual targeting, and outlined a few steps that brands can use to create meaningful mobile experiences. …

Street Fight Daily: FiveStars Raises $26M, Postal Service Eyes Grocery Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyFivestars Raises $26m to Build Up its Digital Loyalty Program (GigaOm)… Postal Service Seeks to Extend Grocery Deliveries (Wall Street Journal)… The Newsonomics of Auctioning Off Digital First’s Newspapers (Nieman Journalism Lab)…