5 Hyperlocal Scheduling Platforms for the Healthcare Industry

Hyperlocal vendors are changing the way consumers navigate the healthcare industry, offering tools for finding local providers who are covered by specific insurance plans. Not only do these platforms benefit patients by providing a streamlined way to secure appointments with qualified local physicians, but they also benefit healthcare professionals by filling empty appointment slots and decreasing the percentage of no-show patients…

Street Fight Daily: Icahn Calls For PayPal Split, Groupon Boosts Hotel Product

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Could Square be Collateral Damage in Carl Icahn’s War on Ebay? (Quartz)… Groupon Adds 20,000 Properties To Its Hotel Feature (Skift)… Tokyo Launches Cab-Calling Mobile App (Wall Street Journal)…

Let’s Simplify and Strengthen Business Listing Verification

Verification is a great idea in theory and, once you navigate the tangled process, it even works well for most business owners in practice. However, there is very little consistency across publishers as to how the process should work or what the result should be, and there is plenty of evidence that the supposed lockdown of business data via owner verification doesn’t always operate as it should…

Case Study: Pizza Chain Uses Customer Data For Targeted Offers

At Patxi’s Pizza, a pizza chain with 12 locations in California and Colorado, marketing manager Jordana Heinke uses the purchasing data she gathers through her company’s mobile loyalty program to send highly-targeted offers to her most frequent customers. “We can immediately see changes happening with volume of interest and redemption if we change a reward,” Heinke says…

Street Fight Daily: Comcast Resurrects Everyblock, iOS in the Car

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Hyperlocal Website EveryBlock to be Resurrected (Chicago Tribune)… Developer activates Apple’s upcoming iOS in the Car system, shows different interface (9to5Mac)… After Rebranding, YP Names Allison Checchi CMO (Adage)…

With Perfect Information, Does ‘Awareness’ Becomes Obsolete?

In a world in which information is finite and often inaccessible, the ability for a business to be top of mind — to carve out a little spot in a consumer’s memory — was a powerful competitive advantage, and one that drove the way businesses sold goods and services to local consumers. But thanks to the rapid adoptions of mobile devices by consumers and the emergence of inexpensive cloud-based operations software, that’s changing…

5 Sales Practices Every Company Should Know

The following sales best practices, inspired by Aaron Ross’ Predictable Revenue, can help companies close more sales in less time. Ross’s framework helped Salesforce.com, one of the most successful startups in history, increase recurring revenues by $100 million…

Street Fight Daily: Mobile Driving Yelp’s International Growth, Mobile Ads to Hit $18B

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology. Yelp’s Stoppelman Says Mobile Boom to Aid International Growth (Bloomberg)… Mobile Ad Market Spending To Hit $18BN In 2014, Rising To ~$42BN By 2017, Says Gartner (TechCrunch)… Bike-sharing Faces Bankruptcy: Cities Withhold Money as Bixi Struggles (GigaOm)…

7 Strategies For Local Merchants Using Big Data Services

One of the biggest misconceptions about big data is that it’s only relevant for large businesses. In reality, big data services are often just as useful for local merchants on Main Street as they are for global retail chains and CPG brands. Here are seven strategies for local merchants looking to take better advantage of big data services…

Street Fight Daily: Retail Foot Traffic Slows, LivingSocial Reboots

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Stores Confront New World of Reduced Shopper Traffic (Wall Street Journal)… LivingSocial Board to Prioritize Management, Operations Experience in CEO Search (Washington Post)… Hyper-Local Opportunity: 100 Billion Monthly Ad Impressions (Marketing Land)…

The Patch Saga, and Its Implications for Local Media

Aol’s decision to unload its struggling hyperlocal network earlier this week may not have been unexpected, but the distressed property’s fire sale does carry with it some broader questions, even as many local media companies have recently started to see signs of reinvestment…

Openings & New Hires at Kenshoo, GateHouse, Local Corp and Search Influence

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Daily Press, AOL, PAGE Cooperative, and more…

LBMA Podcast: YP, Digby, and Lawrence Coburn of DoubleDutch

On the show: Chevrolet partners with Priceline to offer hotels on the go; Biz Stone releases Jelly. Our Mobile Minute with Chuck Martin looks at the car as the ultimate location commerce medium, and our resource of the week answers the question of what is your price to give up your location…

Street Fight Daily: Apple Positions For Payments, Mobile-Local Ad Revenue Grows

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Don’t Count NFC Out of Apple’s Mobile Payment Plans Just Yet (GigaOm)… Location-Based Mobile Ads Forecast To Hit $10.8B In 2017 (MediaPost)… Shopkick Starts 100-Store iBeacon Trial For American Eagle, Biggest Apparel Rollout Yet (TechCrunch)…

Citi Global Head: NFC Will Win Out By End of 2014

Near field communication (NFC), the much-maligned technology that once was held as the future of mobile payments, may not be dead yet. Richard Char, global head of digital networks and merchant Services at Citi, believes that two emerging trends will turn the tide for NFC, dissolving many of the infrastructural barriers that have mired its growth…

Borrell Report Details Legacy Media’s Struggles in the Digital World

The good news is that “three-fourths of all advertising dollars this year will go to analog media – despite a decade of maligning by digiterati.” The bad news is that by 2018, pure plays “will sap all their growth.” In this Q&A, CEO Gordon Borrell explains the upside-down numbers…

Street Fight Daily: AOL Unloads Patch, Handybook Buys Exec

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.…. AOL Unloads Most of Patch Local-News Site (Wall Street Journal)… Handybook Buys Exec in a Deal for the On-Demand World (New York Times)… Jack Dorsey Says The Receipt Is Untapped “Canvas” And “Publishing Medium” (BuzzFeed)…

Thinknear GM: Why the Shift to Programmatic Will Benefit Local

Eli Portnoy, GM of Thinknear at Telenav, says demand for location ad tech is “white hot.” Street Fight caught up with Portnoy recently to talk about what the rise of programmatic means for hyperlocal targeting, and the dirty secret(s) marketers need to know before jumping in…

Street Fight Daily: Square Valuation Hits $5B, NFC’s Continued Decline

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Square Valuation Rises to $5bn (Financial Times)… Au Revoir NFC? Carrier Bouygues Reportedly Cools on Contactless Payments (GigaOm)… What Secrets Your Phone Is Sharing About You (Wall Street Journal)…

The Real World Is on the Verge of Its Own Data Revolution

With nearly 9 billion devices connecting to the web today, the malls and main streets where consumers still spend 90% of their income are on the verge of their own data revolution. A world of connected devices — from smartphones and tablets to wi-fi routers and bluetooth beacons — are measuring the comings and goings of buyers and sellers locally, creating a new dataset that businesses, consumers and technology companies can use to create a better, more efficient local marketplace…