Openings & New Hires at Patch, Groupon, Flickr, Search Influence and More
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires at Square and Groupon, and job openings at Street Fight, AOL, Yahoo, BuzzTown, Yext, and the Weather Channel…
LBMA Podcast: WillCall, SpotSetter, and Wistia Co-Founder Chris Savage
In this week’s episode: WillCall looks to be the Square for concerts. Spotsetter launches (and we wonder why). Pizza Hut goes responsive with Amaze. Tradus brings location to online product search. Geolog helps conserve battery power through smart GPS use. Bytelight launches their Light Field Communications Reader. iOS 7 will track your every move. Wistia co-founder Chris Savage on location and video…
Street Fight Daily: Patch Layoffs Coming, ‘Pay-Per-Gaze’ Advertising
Patch Layoffs Coming Today (AllThingsD)… Journatic Made ‘Very Poor Decisions’ About Content, Say Aggrego Founders (Poynter)… Is Millennial Stuck in the ‘Middle Seat’ Even with JumpTap? (i2G)…
Hyperlocal Leaders Weigh In on Impact of Bezos’ Wash Post Buy
Amazon founder Jeff Bezos’ purchase of the Washington Post is sure to have ramifications all the way down to the hyperlocal level. With all the retail and media disruption, and more on the way, I asked leaders in hyperlocal news how they see Bezos’ purchase of the Post playing out in their territory…
Case Study: Supermarket Chain Increases Basket Size With Card-Linked Coupons
At Lunds & Byerly’s, a chain of 22 upscale grocery stores in the Twin Cities region, marketing manager Dan O’Rourke faced certain operational limitations that made it difficult for his company to expand into the digital arena. To overcome these challenges, O’Rourke looked into vendors that offered card-linked coupons…
Street Fight Daily: Groupon Partners With Verifone, Smartphones Take Market Share
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Groupon Goes Beyond The Dongle, Links Up With Verifone, Ingenico Terminals For Breadcrumb Mobile Payments (TechCrunch)… Smartphones Outsell Feature Phones Globally for First Time (Mashable)… No, Craigslist Is Not Responsible For The Death Of Newspapers (GigaOm)…
With New Ad Product, Placed Connects Dots for In-Store Visits
Slowly but surely, technology firms are finding direct links between the ads we see on mobile devices and the places we visit in the real world. Placed has partnered with xAD to launch a new product called Placed Retention, which uses the company’s panel of participating consumers to determine whether a mobile user who was exposed to an ad appeared within a store days later…
Are We Giving Google Too Much Information?
While certain groups complain about certain content on the Web, the real danger is always found in that which is not seen, hidden in plain sight within the language that builds that which we can see. Google is the absolute master of doing business where it’s not seen, and I’ve reached the point where I think it’s time we all said “enough.”
Brands Hope to Use Mobile to ‘Conquer’ Competitors’ Locations
Mobile-local ad network xAd has released a new report that shows a substantive increase in interest from brands in so-called “geo-conquesting,” the technique of targeting messaging to users at or near a competitor’s location. During the second quarter, nearly one third of every lat-long targeted campaign run on the network included some form of geo-conquesting strategy…
Street Fight Daily: Millennial Media Buys Jumptap, Gannett Merges Agency Business
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Millennial Media Snaps Up Jumptap For $193 Million (AdExchanger)… Gannett Dives Deeper Into Agency Business With ‘G/O Digital’ (AdAge)… To Square Up To Foursquare, Yelp Now Lets Users Post Reviews Directly From Its Mobile App (TechCrunch)…
Why Intuition Fails Us in Mobile Advertising
When mobile was in its infancy, it was appropriate to use intuition and past experience as a guide for how to run mobile ad campaigns. However, the time has come for us as an industry to evolve and begin to use data and empirical evidence to guide our mobile advertising. We need to test and validate our intuitions with unique mobile data to optimize campaign performance…
5 Tools Businesses Can Use for Predictive Analytics
Consumers are creatures of habit, and the behaviors they demonstrate today will oftentimes indicate the actions they’ll take tomorrow. A number of hyperlocal vendors are helping businesses create customer profiles based on in-store activities, purchase histories, and demographics. Now, predictive analytics tools are finally putting these customer profiles to use…
Keeping Customers Coming Back Through the Power of Data
Gone are the days where the only record of a visit to a local business was a credit card transaction, loyalty punch, or cash receipt. Now our activities become user profiles that help real-world businesses to track us — as much to retain their customers as to make that customer experience better suited to the individual and less frustrating…
Street Fight Daily: AOL’s Armstrong Fires Patch Director, Twitter Goes ‘Offline’
A roundup of today’s big stories in hyperlocal content, commerce, and technology… AOL’s Armstrong Fires Patch Creative Director During Conference Call (Screenwerk)… Mobile Ads Favor Coexistence, Not Disruption (Financial Times)…
Bundling Local News With Amazon’s Shopping List
Combining local news with shopping is the perfect entree to courting SMBs into Amazon’s affiliate program, which surprisingly accounts for 40% of Amazon’s total revenues. That replaces expensive local sales teams with affiliate support call centers. The promise to SMBs is simply inclusion in the shopping lists. Amazon with news is no longer just a purchase destination, it becomes part of daily living…
LBMA Podcast: Foursquare Sells Data, iInside’s Jon Rosen
In this week’s episode: Foursquare sells your data – finally! Apple uses location to conserve your battery power. Inglot creates the ultimate video shadow box display. Coupons are making their post-recession comeback. Chuck Martin talks the mobile web retail push in our mobile minute. Jon Rosen of iInside is our special guest.
Local Search Needs a Standard Business Listing
Search engines are the preferred medium for local search — Moz’s David Mihm estimated that about 7.5 billion searches a month have local intent — and business listing information is the foundation on which these local queries are served. Whether you’re a listing publisher, data aggregator, consumer or local business, a verifiable business listing that complies with a standard will help everyone win in local search…