McDonald's | Street Fight

Street Fight Daily: Local Online Pubs Shirk Display, SMBs Key to Growth of Digital Ad Platforms

Joseph Zappa

Street Fight Daily: Local Online Pubs Shirk Display, SMBs Key to Growth of Digital Ad Platforms

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Local Digital News Publishers Are Ignoring Display Revenue… IAB: Big Digital Ad Platforms Must Mine SMB Market to Keep Growing… Hearst Scored Record Profits for 7th Consecutive Year by Investing in Data…

Street Fight Daily: McDonald’s Begins Testing Mobile Ordering App, Campaign Monitor Buys Tagga

Joseph Zappa

Street Fight Daily: McDonald’s Begins Testing Mobile Ordering App, Campaign Monitor Buys Tagga

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… McDonald’s, Late to Mobile Ordering, Seeks to Avoid Pitfalls… Campaign Monitor Acquires Tagga to Boost Email Marketing with Customer Data… How Will the IoT Impact Local Search?…

LBMA Podcast: Adquick, Spotify, McDonald’s and Blippar

Asif Khan

LBMA Podcast: Adquick, Spotify, McDonald’s and Blippar

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Hormel, Talians app, Tree Elves and King of Pops, Commerce Signals, PlaceIQ, Broadsign, Here Maps and Twitter, and Apple Maps.

QSRs Are Thriving With Location-Based Data, But There’s a Caveat

Nicole Spector

QSRs Are Thriving With Location-Based Data, But There’s a Caveat

QSRs have successfully forged ahead with location-based ad strategies. Not only have we seen an influx of case studies asserting as much, but also a recent report from xAD inferring that foot traffic has spiked for QSRs thanks to location-based marketing, and, perhaps more importantly, the data mined from those efforts.

Street Fight Daily: Uber Uses Ride Data for Restaurant Recommendations, AirBnB Launches ‘Trips’

Joseph Zappa

Street Fight Daily: Uber Uses Ride Data for Restaurant Recommendations, AirBnB Launches ‘Trips’

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Uses Ride Data to Compile Guide on Local Restaurants… AirBnB Is Transforming Itself from a Rental Company Into a Travel Agency… World’s Leading QSR Uses Tech to Revolutionize Service…

Street Fight Daily: Brands Cash In on Snapchat API, Google to Launch Click-to-Message Ads

Joseph Zappa

Street Fight Daily: Brands Cash In on Snapchat API, Google to Launch Click-to-Message Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands Cash In on Snapchat’s Long-Awaited API… Google To Launch Click-to-Message Ads on Google Search in Coming Weeks… Platform Publishing Creates Challenges for Publishers’ Mobile Design…

Street Fight Daily: Amazon Posts Record-Shattering Q2, Whole Foods Enters Meal-Kit Delivery

The Editors

Street Fight Daily: Amazon Posts Record-Shattering Q2, Whole Foods Enters Meal-Kit Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Beats Expectations with $857 Million in Profits Driven by AWS, Prime… America’s Meal-Kit Craze Attracts a Big New Competitor… GrubHub Announces More Investments Following Strong Q2…

Why Retailers Like McDonald’s Should Take Note of Starbucks’ Loyalty Program Misstep

Jenny Beightol

Why Retailers Like McDonald’s Should Take Note of Starbucks’ Loyalty Program Misstep

There has been a lot of backlash from Starbucks customers after the company changed the mechanism of its My Starbucks Rewards program last month from frequency-based rewards to dollars spent. The switch is informative for other retail brands, and indicates that personalization is key.

#SFSW15: At McDonald’s, Digital is about ‘Fun and Convenience’ — Not Branding

Caitlin Maynard

#SFSW15: At McDonald’s, Digital is about ‘Fun and Convenience’ — Not Branding

At Street Fight Summit West in San Francisco Tuesday, Julia Vander Ploeg, US VP Digital at McDonald’s, sat down with Street Fight’s COO David Hirschman to talk about how her digital team is weaving technology into the fabric of one of the world’s largest franchise brands…

Street Fight Daily: Facebook Inks Maps Deal, McDonald’s Adds Delivery

The Editors

Street Fight Daily: Facebook Inks Maps Deal, McDonald’s Adds Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook And Nokia Quietly Ink Deal For Here To Power Maps On Mobile, Instagram And Messenger (TechCrunch)… A Struggling McDonald’s Introduces Delivery in New York City (Mashable)… Google Lets You Bookmark Local Places From Search Results (Search Engine Land)…

Street Fight Daily: McDonald’s Beacon Strategy, Yelp Stock Plummets

The Editors

Street Fight Daily: McDonald’s Beacon Strategy, Yelp Stock Plummets

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… McDonald’s Beacon Strategy Pushes In-Store Conversion Rate To 20% (Mobile Marketer)… Analysts Lower Price Targets as Yelp Stock Tumbles (MarketWatch)… Leaked Lyft Document Reveals a Costly Battle With Uber (Bloomberg)…

Street Fight Daily: Google Measures “Store Visits,” Square Resurrects Wallet

Steven Jacobs

Street Fight Daily: Google Measures “Store Visits,” Square Resurrects Wallet

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google’s Making It Easier to Figure Out if Online Ads Actually Drive In-Store Traffic (AdWeek)… Square Is Resurrecting Wallet, Its Pay-By-Name Mobile App, And Giving It Away (ReadWrite)… Can Wal-Mart Clerks Ship as Fast as Amazon Robots? (Wall Street Journal)…