Google | Street Fight

As Local Search Enters the Voice Era, Three Content Channels Dominate

Damian Rollison

As Local Search Enters the Voice Era, Three Content Channels Dominate

You’re well covered today on the three top voice platforms if you have strong listings on Google, Apple, and Yelp. If you want to do even more, make sure your Bing listings are up to date for Cortana (note that Yelp reviews show up here as well), and submit your listing info to Here and Foursquare in order to be found in Samsung’s Bixby interface.  

DexYP (and Other Publishers) Transition to Digital, But Limited Revenue Suggests Bleak Long-Term Prospects

David Mihm and Mike Blumenthal

DexYP (and Other Publishers) Transition to Digital, But Limited Revenue Suggests Bleak Long-Term Prospects

“DexYP seems to be doing as many things right as one can expect from a huge Yellow Pages entity. But somehow they, and other publishers, need to transition to a more consultative higher-price point position,” David Mihm tells Mike Blumenthal in this edition of their biweekly column.

Street Fight Daily: How Businesses Can Prepare for Voice-Driven Commerce, Google Pursues OOH in Big Way

Joseph Zappa

Street Fight Daily: How Businesses Can Prepare for Voice-Driven Commerce, Google Pursues OOH in Big Way

TODAY IN LOCAL & DIGITAL MARKETING… As Local Search Enters the Voice Era, Three Content Channels Dominate… Google’s Targeted Ads Are Coming to a Billboard Near You… DexYP (and Other Publishers) Transition to Digital, But Limited Revenue Suggests Bleak Long-Term Prospects…

Will Apple Help Assemble the ‘Internet of Places’?

Mike Boland

Will Apple Help Assemble the ‘Internet of Places’?

The AR cloud is the missing piece in the vision we all have for how AR should work. It’s the spatial map of the world that will let AR devices understand their surroundings. Taking this into account, the news that Apple is collecting its own data for Apple Maps may have implications for AR.

5 Things to Know About Amazon’s Fast-Growing Ad Biz

Joseph Zappa

5 Things to Know About Amazon’s Fast-Growing Ad Biz

Search “Amazon advertising,” and the first webpage you’ll find comes from the e-commerce giant itself. The pitch? In a phrase: “Reach millions of customers who find, discover, and buy at Amazon.” It doesn’t get much more compelling than that. Here are five things you need to know about the most legitimate challenge to Google and Facebook’s digital ad dominance. 

Street Fight Daily: Square Opens Its Platform to Developers, Google Pursues the Gamification Route

Joseph Zappa

Street Fight Daily: Square Opens Its Platform to Developers, Google Pursues the Gamification Route

TODAY IN LOCAL & DIGITAL MARKETING… Square Announces SDK, Opening Its Platform Directly to Developers for First Time… Google Hooks Up With Unity to Entice Advertisers with Game Supply… After Downgrading Publishers, Facebook Explores New Ways to Boost Them…

Street Fight Daily: Google Is Becoming the Web’s Transaction Layer, Cedato Releases Video Ad Tech for GDPR Era

Joseph Zappa

Street Fight Daily: Google Is Becoming the Web’s Transaction Layer, Cedato Releases Video Ad Tech for GDPR Era

TOP STORIES… Google’s Path to Becoming the Transaction Layer of the Web… Cedato Releases Contextual Programmatic Video Targeting Tool For the Post-GDPR Era… Google’s Grand Plan to Make AI Accessible to Developers and Businesses…

Street Fight Daily: Google Is Disrupting Local Event Discovery; Amazon Teams with Yext to Empower Local Businesses

Joseph Zappa

Street Fight Daily: Google Is Disrupting Local Event Discovery; Amazon Teams with Yext to Empower Local Businesses

TOP STORIES IN LOCAL & DIGITAL MARKETING… Google Updates Search to Recommend Local Events Based on User Interests… Amazon Expands Alexa’s Brain With Yext Business Services… Advertising Helps Push Amazon’s Quarterly Profit to $2.5 Billion…

Top Lesson for News Sites in SF Innovation Tour: Identify Users and Win Them Over One by One

Tom Grubisich

Top Lesson for News Sites in SF Innovation Tour: Identify Users and Win Them Over One by One

Revenue was, naturally, very much on the minds of the 12 publishers, broadcasters, and other news media executives who took part in the Local Media Association’s June 2018 San Francisco Innovation Mission. But Jed Williams, LMA’s chief innovation officer, said the event focused on audience engagement.

BPA Worldwide and Bombora Supply Publishers With Tools To Compete with the Duopoly

Joseph Zappa

BPA Worldwide and Bombora Supply Publishers With Tools To Compete with the Duopoly

If publishers are to compete with Google and Facebook for advertising dollars, they need to offer hyper-valuable media inventory that provides cutting-edge insights on the audiences exposed to sold ads. Enter secure media exchange BPA Worldwide and provider of B2B intent data Bombora, which are announcing a partnership today to offer those resources to publishers.

Street Fight Daily: Accuracy is King for Data Buyers, Google’s Earnings Make a $5 Billion Fine Look Silly

Joseph Zappa

Street Fight Daily: Accuracy is King for Data Buyers, Google’s Earnings Make a $5 Billion Fine Look Silly

DATA, DOLLARS, DISASTER… Study: Accuracy is the Most Important Factor for Marketers Buying or Using Audience Data… Surprise? Google Beats Expectations, Driven by Mobile and Cloud Services… Black Monday: Tronc Axes Half the New York Daily News Staff…

Street Fight Daily: Mobile Coupons On Verge of Overtaking Paper, Smart Speakers Capture Media’s Attention

Joseph Zappa

Street Fight Daily: Mobile Coupons On Verge of Overtaking Paper, Smart Speakers Capture Media’s Attention

TODAY IN DIGITAL MARKETING… Mobile Coupons Are About to Overtake Paper—Here’s How Retailers Can Capitalize on That… For News Publishers, Smart Speakers Are the Hot New Platform… Ohio Car Dealership Sees Early Success with Location-Targeted Mobile Ads…