Google | Street Fight - Part 3

Google Announces Machine Learning-Based Ads Designed for Foot Traffic, Attribution, Personalization

Joseph Zappa

Google Announces Machine Learning-Based Ads Designed for Foot Traffic, Attribution, Personalization

Google announced on Tuesday a suite of new machine learning-backed ad tools that promise to keep its brand partners happy at a time when digital advertising faces unprecedented brand safety concerns. Among the tools is one explicitly designed to maximize foot traffic.

Street Fight Daily: Prime Day, Amazon’s Power, and Local; Google’s Mobile Speed Update and SMBs

Joseph Zappa

Street Fight Daily: Prime Day, Amazon’s Power, and Local; Google’s Mobile Speed Update and SMBs

BIG MOVES AND TOP TAKES IN LOCAL… Prime Day Showcases the Power of an E-Commerce Empire—And What It Means for Local… Why Google’s Mobile Speed Update Smells Like Trouble for Small Businesses… Simpli.fi Reaches Next Level in Precise Location Targeting…

Street Fight Daily: Brands Unsettled by Drama at Facebook; IPG Buys Acxiom Marketing Solutions

Joseph Zappa

Street Fight Daily: Brands Unsettled by Drama at Facebook; IPG Buys Acxiom Marketing Solutions

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Brands More Skeptical of Facebook than SMBs in Wake of Controversies… Acxiom Marketing Solutions Group Sold to IPG; Future of Its SMB Listings Unclear… Gmail App Developers Have Been Reading Your Emails…

GateHouse Media Shows How Media Orgs Can Offer Value for SMB Advertisers

David Mihm and Mike Blumenthal

GateHouse Media Shows How Media Orgs Can Offer Value for SMB Advertisers

“Most newspapers and Yellow Pages (and Yelp?) are basically ad-selling machines. GateHouse, in selling HR, IT, and financing services as well as digital services, understands that once you know how to sell one service, you can sell (or more likely upsell) any service. It’s critical for legacy organizations to bite the bullet and figure out services,” writes Mike Blumenthal.

Street Fight Daily: Why Amazon’s Pursuing Pharmacy (and Everything Else); Programmatic Hurdles Ahead

Joseph Zappa

Street Fight Daily: Why Amazon’s Pursuing Pharmacy (and Everything Else); Programmatic Hurdles Ahead

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s PillPack Deal Gives It Access to Sensitive Health Data… The Programmatic Transparency Challenges That Still Must Be Solved… Google Shows Preference for Quicker-Loading Mobile Pages…

Street Fight Daily: Amazon and Google Announce New Initiatives Focused on SMBs

Joseph Zappa

Street Fight Daily: Amazon and Google Announce New Initiatives Focused on SMBs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Introduces Startup Campaigns for Small Businesses… Amazon Plans Startup SMB Delivery Services for Its Own Packages… How a Proposed California Privacy Regulation Could Impact User Data-Driven Business…

Street Fight Daily: AT&T Buys AppNexus, Programmatic Recovering Post-GDPR

Joseph Zappa

Street Fight Daily: AT&T Buys AppNexus, Programmatic Recovering Post-GDPR

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AT&T Is Buying Ad Platform AppNexus, Reportedly for $1.6 Billion or More… A Month After GDPR Took Effect, Programmatic Ad Spend Is Starting to Recover… App Publishers Must Avoid the Audience Circulation Trap..

Street Fight Daily: Mobile to Overtake TV by 2021, Influencer Marketing Needs a Clean-Up

Joseph Zappa

Street Fight Daily: Mobile to Overtake TV by 2021, Influencer Marketing Needs a Clean-Up

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Zenith: Mobile Advertising to Overtake TV by 2021… Unilever Demands Influencer Marketing Business Clean Up Its Act… Google, Rebuilding Its Presence in China, Invests in Retailer JD.com…

Street Fight Daily: Facebook’s Static Local ‘Potential,’ SMBs Assess Options to Replace Websites

Joseph Zappa

Street Fight Daily: Facebook’s Static Local ‘Potential,’ SMBs Assess Options to Replace Websites

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook’s Perennial ‘Potential’ in Local… Gauging the Opportunity to Replace Local Merchants’ Websites… Global Ad Spend Is Set for Monster Growth in 2018…

Street Fight Daily: Voice Disrupts Local News Delivery, Grocers Partner with Meal Kits

Joseph Zappa

Street Fight Daily: Voice Disrupts Local News Delivery, Grocers Partner with Meal Kits

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Listen Up! Voice Makes Itself Heard in Delivery of Local News… As Grocery Shopping Evolves, Supermarkets Partner with Meal Kit Services… Apple’s App Store Privacy Crackdown May Hurt Facebook’s Onavo…

Heard on the Street, Episode 5: Bringing Apple-like Quality Standards to Local Ads, with Lynn Tornabene

Mike Boland

Heard on the Street, Episode 5: Bringing Apple-like Quality Standards to Local Ads, with Lynn Tornabene

What do you learn from going through two major tech acquisitions? It’s all about having a firm strategy, says Affinity X CMO Lynn Tornabene, our latest guest on Heard on the Street. In Tornabene’s varied career leading projects at top tech firms, M&A lightning struck twice—at DoubleClick (acquired by Google), then Quattro Wireless (acquired by Apple).