News | Street Fight


Small business

For AmEx’s Small Business Saturday, A Rising Tide Lifts All Boats

No Comments 26 November 2014 by

Between 2007 to 2010, the rate of small business growth in the U.S. dropped by more than 12% annually. Fast forward five years, and the small business sector is showing signs of a comeback...

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Study: 6 of 10 Shoppers Engage With Beacon Messaging

No Comments 25 November 2014 by

A new study shows that 60% of shoppers open and engage with beacon-triggered content, and 30% of shoppers redeem beacon-triggered offers at the point of purchase. Another 73% of shoppers surveyed said that beacon-triggered content and offers increased the likelihood that they would make a purchase during their store visit...

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Street Fight Daily: Yik Yak Raises $62M, Square Accepts Apple Pay

No Comments 24 November 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...Messaging App Yik Yak Tipped For $62M Funding A Year After Launch (Guardian)... Apple Pay Could Be Coming To Small Businesses, Thanks To Square (Gizmodo)... Investors: Damn Ubergate and Full Speed Ahead With Mega-Funding (Recode)...

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Study: 1 in 10 Mobile Ad Impressions in Retail Leads to a Store Visit

1 Comment 21 November 2014 by

xAd released a report this week detailing some new findings about the way mobile ads influence store visits in the auto, retail and restaurant industry. The results show the increasing importance of connecting online mobile activities to offline conversions and store visitation.

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Movers & Shakers

Openings and New Hires at LoyalBlocks, Showroom Logic and JUICE Mobile

No Comments 21 November 2014 by

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week's edition, new jobs and hires at Colony Logic, Marquette Group, Skyhook, and more...

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Target Flips the Switch on New In-Store Navigation Features

1 Comment 18 November 2014 by

"We want to build mobile experiences that Target guests will love," Alan Wizemann, VP of product and mobile for told Street Fight. "We believe the new shopping lists and maps make it easier than ever to shop Target. ... We've got a lot more mobile innovation to come..."

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In First Acquisition, SocialRadar Snaps Up Location Tech Firm

No Comments 12 November 2014 by

Location analytics startup SocialRadar, founded by Blackboard founder Michael Chasen, has made its first acquisition. The company has come to terms with Gridskippr, a startup specializing in location management and mobile advertising technology for smartphone apps...

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Movers & Shakers

Openings and New Hires at Belly, UBL, WorldNow, and FreshLime

No Comments 07 November 2014 by

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week's edition, new jobs and hires at Fathom Voice, Hearst, PlaceIQ, Sonata and more...

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Groupon’s Local Business Bounces Back — But Is It Too Little Too Late?

No Comments 31 October 2014 by

Groupon beat market expectations in the third quarter, stabilizing a troubled international segment and accelerating the company’s core North American local business after three quarters of decline. But the company’s quickly growing ecommerce business continues to overshadow the small gains of the local segment...

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Woman handing over shopping bag at cash register

Holiday Shoppers Will Move Between Online and Offline More Than Ever Before

1 Comment 29 October 2014 by

In two new studies, the Gannett-owned digital marketing company G/O Digital took a look at the capabilities and offerings that will drive shopper behavior during the holidays for national and smaller retailers respectively. According to one, 84% of online shoppers said they planned to use an online channel to help decide where to shop before purchasing a gift in store at a small business...

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