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LBMA Podcast: SideSwipe’s Gestures, TomTom Opens Up

No Comments 24 October 2014 by

On the show: FritoLays hands out samples in bus shelters; Pinpoint offers location-based audio game; Geofeedia and Adnear raise; TomTom opens up; Chico’s embraces RFID; Loopd brings beacons to conferences. Plus, what happened to Hailo and why RFID in a world of beacons...

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Paid Placement Helps GrubHub Pad Its Bottom Line

No Comments 23 October 2014 by

Grubhub posted better-than-expected earnings Thursday sending shares up slightly in early trading. The online ordering company, which hit the public markets earlier this year, saw revenue and profit inch up slightly in a seasonally less active third quarter due in part to the adoption of a new auction-based commision model...

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Lord and Taylor Plans to Install Bluetooth Beacons in Stores Nationwide

No Comments 23 October 2014 by

Here’s some good news for the beacon community. A month after Macy’s announced an ambitious plan to roll out Shopkick devices to over 4,000 locations nationally, Lord and Taylor appears to be following suit...

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Yelp Cashes In on YP Partnership — If Only for the Moment

No Comments 22 October 2014 by

The company posted stronger-than-expected revenues Tuesday, but cautious guidance sent shares tumbling in after-hours trading. The revenue increase appears to have come, in part, from a partnership with YP that the company made earlier this year...

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Angie’s List Reports Wider-Than-Expected Loss, Stock Tanks

No Comments 22 October 2014 by

The company reported the addition of 350,376 gross paid memberships during the period, down six percent from the third quarter of 2013. Its stock price fell more than 17% percent on Wednesday, continuing an 18-month drop...

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With Carrier Data, Vistar Media Finds Foothold in Mobile Ad Fray

No Comments 22 October 2014 by

Vistar, a digital out-of-home startup, wants to use carrier data to map consumer behavior in the real world. Through a partnership with AirSage, Vistar has developed a system which it says can allow marketers to analyze where nearly 110 million of consumers live, work and shop in an anonymized and privacy-sensitive way...

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Street Fight Daily: Search’s Mobile Problem, Square Eyes Back-Office

No Comments 21 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... First Half Ad Revenue: Search Dominates PC Ads But Not Mobile (Search Engine Land)... Square Testing New Payroll Product as Ambition Grows (Recode)... Gannett Earnings Strong, But Publishing Revenues Continue A Steep Slide (Poynter)...

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Six Months After Spin-Off, Gimbal Continues to Grow

No Comments 20 October 2014 by

It's been a busy few months for Gimbal, the beacon company formerly owned by Qualcomm. After being spun off from the tech giant in May, the company went on a hiring spree, bringing its team to more than 30 employees. Then earlier this month, the company entered into its first big partnership with push notification company Urban Airship...

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LBMA Podcast: Apple’s Location Warnings, Facebook’s Local Ads

No Comments 17 October 2014 by

On the show: Places from Moment.me; Towstop sends a towing lifeline; GPS signal as art; Square’s arrival prediction bet; In-mall WiFi advertising from Steps Away; and special guests are Wibe Wagemans and Roman Kikta of Indoor Atlas...

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Placed Brings Location Analytics to Programmatic

1 Comment 16 October 2014 by

Placed has made its move into programmatic. The location analytics firm has announced a new partnership with Adelphic that will bring the company’s attribution and targeting data to the demand-side platform’s client base...

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