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Study: 1 in 10 Mobile Ad Impressions in Retail Leads to a Store Visit

1 Comment 21 November 2014 by

xAd released a report this week detailing some new findings about the way mobile ads influence store visits in the auto, retail and restaurant industry. The results show the increasing importance of connecting online mobile activities to offline conversions and store visitation.

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Movers & Shakers

Openings and New Hires at LoyalBlocks, Showroom Logic and JUICE Mobile

No Comments 21 November 2014 by

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week's edition, new jobs and hires at Colony Logic, Marquette Group, Skyhook, and more...

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Target Flips the Switch on New In-Store Navigation Features

1 Comment 18 November 2014 by

"We want to build mobile experiences that Target guests will love," Alan Wizemann, VP of product and mobile for Target.com told Street Fight. "We believe the new shopping lists and maps make it easier than ever to shop Target. ... We've got a lot more mobile innovation to come..."

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In First Acquisition, SocialRadar Snaps Up Location Tech Firm

No Comments 12 November 2014 by

Location analytics startup SocialRadar, founded by Blackboard founder Michael Chasen, has made its first acquisition. The company has come to terms with Gridskippr, a startup specializing in location management and mobile advertising technology for smartphone apps...

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Movers & Shakers

Openings and New Hires at Belly, UBL, WorldNow, and FreshLime

No Comments 07 November 2014 by

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week's edition, new jobs and hires at Fathom Voice, Hearst, PlaceIQ, Sonata and more...

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Groupon’s Local Business Bounces Back — But Is It Too Little Too Late?

No Comments 31 October 2014 by

Groupon beat market expectations in the third quarter, stabilizing a troubled international segment and accelerating the company’s core North American local business after three quarters of decline. But the company’s quickly growing ecommerce business continues to overshadow the small gains of the local segment...

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Holiday Shoppers Will Move Between Online and Offline More Than Ever Before

1 Comment 29 October 2014 by

In two new studies, the Gannett-owned digital marketing company G/O Digital took a look at the capabilities and offerings that will drive shopper behavior during the holidays for national and smaller retailers respectively. According to one, 84% of online shoppers said they planned to use an online channel to help decide where to shop before purchasing a gift in store at a small business...

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News

With Nomi Deal, Brickstream Kicks Off Consolidation in Store Analytics

2 Comments 29 October 2014 by

Brickstream, an in-store analytics firm, has snapped up the New York-based Nomi, an indoor marketing startup founded by a handful of Salesforce alums, in an all-equity deal. The entire 37-person Nomi team will join Brickstream including CEO Marc Ferrentino who will now serve as chief marketing officer for the Atlanta, Ga.-based company...

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Wix Buys Its Way Into Online Ordering

No Comments 29 October 2014 by

Wix, the Isreali-based website builder, has quietly pushed into the wider small business technology market since going public last year. Now the company has acquired OpenRest, a small Israeli-American startup that provides restaurants with the ability to accept orders through a website or mobile app...

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Movers & Shakers

Openings and New Hires at CivicScience, Urban Airship, Gimbal

No Comments 27 October 2014 by

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week's edition, new jobs and hires at Manta, Stubhub, PLaced, and Colony Logic...

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