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Yelp Cashes In on YP Partnership — If Only for a Moment

No Comments 22 October 2014 by

The company posted stronger-than-expected revenues Tuesday, but cautious guidance sent shares tumbling in after-hours trading. The revenue increase appears to have come, in part, from a partnership with YP that the company made earlier this year...

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Angie’s List Reports Wider-Than-Expected Loss, Stock Tanks

No Comments 22 October 2014 by

The company reported the addition of 350,376 gross paid memberships during the period, down six percent from the third quarter of 2013. Its stock price fell more than 17% percent on Wednesday, continuing an 18-month drop...

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With Carrier Data, Vistar Media Finds Foothold in Mobile Ad Fray

No Comments 22 October 2014 by

Vistar, a digital out-of-home startup, wants to use carrier data to map consumer behavior in the real world. Through a partnership with AirSage, Vistar has developed a system which it says can allow marketers to analyze where nearly 110 million of consumers live, work and shop in an anonymized and privacy-sensitive way...

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Street Fight Daily: Search’s Mobile Problem, Square Eyes Back-Office

No Comments 21 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... First Half Ad Revenue: Search Dominates PC Ads But Not Mobile (Search Engine Land)... Square Testing New Payroll Product as Ambition Grows (Recode)... Gannett Earnings Strong, But Publishing Revenues Continue A Steep Slide (Poynter)...

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Six Months After Spin-Off, Gimbal Continues to Grow

No Comments 20 October 2014 by

It's been a busy few months for Gimbal, the beacon company formerly owned by Qualcomm. After being spun off from the tech giant in May, the company went on a hiring spree, bringing its team to more than 30 employees. Then earlier this month, the company entered into its first big partnership with push notification company Urban Airship...

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LBMA Podcast: Apple’s Location Warnings, Facebook’s Local Ads

No Comments 17 October 2014 by

On the show: Places from Moment.me; Towstop sends a towing lifeline; GPS signal as art; Square’s arrival prediction bet; In-mall WiFi advertising from Steps Away; and special guests are Wibe Wagemans and Roman Kikta of Indoor Atlas...

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Placed Brings Location Analytics to Programmatic

1 Comment 16 October 2014 by

Placed has made its move into programmatic. The location analytics firm has announced a new partnership with Adelphic that will bring the company’s attribution and targeting data to the demand-side platform’s client base...

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Following Acquisition, Shopkick Posts Some Big Numbers

No Comments 15 October 2014 by

Last Month, the retail shopping app was acquired by Korea-based wireless company SK Planet for about $200 million. This morning, Shopkick announced it has driven more than a billion dollars in revenue to its retail partners — more than half of it in the last 12 months...

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Street Fight Daily: Local’s SEO Bible, Google Eyes Delivery

No Comments 14 October 2014 by

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology...... Local SEO Bible: The 2014 Local Search Ranking Factors (LocalSearchInsider)... Google Adopts Delivery-Service Model, Targets Amazon (Nasdaq)... Retailers Pin Hopes on Holidays After Sluggish Summer Sales (AdAge)...

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Movers & Shakers

Openings and New Hires at Lee, ShopKeep, Yext and SalesPredict

No Comments 10 October 2014 by

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week's edition, new jobs and hires at Flint, Telmetrics, Sonata, Happenings Media, and Placed...

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