News | Street Fight

Movers & Shakers

Openings and New Hires at ReachLocal, Main Street Hub, Digital First

No Comments 11 April 2014 by

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week's edition, new hires and jobs at Hulu, Company Town, Angie's List, Factual, Search Influence, and Facebook...

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Mobile

Mobile Ad Revenues Growing Faster Than Previously Expected

1 Comment 10 April 2014 by

A new study from BIA/Kelsey finds that mobile advertising revenues may be picking up at a faster clip than previously thought. In the U.S. Local Media Forecast, the research firm projects that mobile ad spending in the U.S. will rise from $7.22 billion in 2013 to $25.47 billion in 2017, a 20% increase from what the company projected last year. Meanwhile, the share of mobile ad spending spent on locally-targeted ads continues to grow as well — albeit at slightly slower rate than previously expected...

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Study: 80% of Mobile Searches Result in a Purchase

No Comments 09 April 2014 by

Brand marketers have started to catch up with consumers on mobile, but small businesses still remain far behind — and it may be starting to affect their bottom line. A new study finds that consumers are increasingly turning to their mobile devices to search for local businesses when they are ready to buy, but the information they want is often inaccurate, incomplete, or non-existent.

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News

Closely Raises $3M to Turn Its Social Analytics App Into a Business

No Comments 08 April 2014 by

Closely, the maker of Perch, a social analytics app for small businesses, has raised $3 million in a series A round of funding led by Grotech ventures. Amid a chaotic local marketing industry, the company has quietly built out a novel business model which draws on learnings from the consumer world to solve one of the most dire problems in the business technology industry: selling to small businesses...

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Walmart.com VP: For Consumers, The Digital Divide Does Not Exist

2 Comments 02 April 2014 by

In the war to win the digital consumer, Walmart is betting that an all-of-the-above strategy will win out. During a speech at AdAge Digital in New York Tuesday, Brian Monahan, vice president of marketing at Walmart.com, said that world’s largest retailer remained committed to its brick-and-mortar stores and is focused on using technology to bridge the company's digital and physical assets...

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LivingSocial Sells Remaining Assets in Southeast Asia for $18.5M

No Comments 01 April 2014 by

Three months after selling its Korean deals business TicketMonster to Groupon, LivingSocial has divested the remainder of its assets in Southeast Asia. The company announced Tuesday afternoon that it has sold the its assets in Thailand, Malaysia, Indonesia, and the Philippines to iBuy, a Singapore-based ecommerce company, for $18..5 million dollars in cash.

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ReachLocal

With New Product, ReachLocal Looks to Turn the Corner on SEO

No Comments 01 April 2014 by

ReachLocalAmong the many cutting-edge innovations in local marketing, search engine optimization is getting to be old hat; in fact, its age and relative familiarity can result in a widespread lack of interest and dedication to using SEO as a primary marketing tool. But ReachLocal is looking to assert SEO’s continuing relevance and lasting power with its new product, ReachSEO...

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Movers & Shakers

Openings and New Hires at xAd, Kenshoo, PayPal and Local Market Launch

No Comments 28 March 2014 by

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week's edition, new hires and jobs at Microsoft, Mediative, hibu, Angie's List and more...

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News

A ‘Connected’ Closet? As if — or Maybe Not

No Comments 18 March 2014 by

DigitasLBi Labs, the agency’s tech incubator in Paris, has built an in-store shopping assistant that uses image recognition software and Bluetooth low-energy beacons to match, recommend, and display possible additions to a shopper’s wardrobe. The group developed the “inspiration corridor” in conjunction with Klépierre, a french real estate company that operates malls across the country, and has installed the prototype in a Parisian shopping center...

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Purchase Funnel icon

How Data is Transforming the Local Purchase Funnel

No Comments 17 March 2014 by

For years, the local marketplace largely missed out on a data revolution that has transformed commerce on the web. But the rapid adoption of the smartphone is quickly bringing the local shopping experience to parity with ecommerce, transforming the consumer journey and dramatically improving the targeting capabilities available to marketers today...

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