The MULO Dozen: January Brands in Review

The MULO Dozen: January Brands in Review

Share this:

2024 is off to a fast start! As MULO (multi-location) retailers, restaurants, and service businesses head into a new year, they face new challenges and opportunities. And, of course, “The Big Game,” when brands get to flex their creative and digital muscle. Here’s what we saw this month. Have news? Please e-mail me. Fridays is […]

Empowering Brick-and-Mortar Businesses with Foot-Traffic Analytics for Effective OOH

Empowering Brick-and-Mortar Businesses with Foot-Traffic Analytics for Effective OOH

Share this:

In today’s competitive marketplace, brick-and-mortar businesses constantly seek innovative strategies to attract and retain customers. Recognizing this need, DOmedia, in partnership with location analytics leader Placer.ai, has launched PeopleToMySpot.com—a innovative website tailored to help local marketers and business owners harness the power of foot-traffic analytics to enhance their out-of-home (OOH) advertising efforts. The collaboration between […]

More Evidence Online Advertising Finished Strong

More Evidence Online Advertising Finished Strong

Share this:

When Tinuiti released its Digital Ads Benchmark Report for Q4 2023 on Jan. 25, the findings offered still more proof that the year finished strong, at least for online advertising.  “While we did expect stronger growth in Q4 2023 as the ad market continues to recover from 2022, there were still questions heading into the […]

How Many Storefronts Do You Need? MULO Logic

How Many Storefronts Do You Need? MULO Logic

Share this:

The mattress company Purple became a huge success on Shopify when it first launched. It then expanded into retail locations. Last year, the company took a close look at its brick-and-mortar retail storefronts and saw that a third of its physical stores were struggling. Like many brick-and-mortar MULO (multi-location) businesses, expanding from online sales to retail […]

Online Retail Did Well in 2023

Share this:

In hindsight, 2023 may not have been as gloomy an economic year as first thought. At least not for online retail in certain global regions. According to findings from data and insights company Consumer Edge, many online retailers and those in the pet products/services, discount/club stores, ground transportation, health products/services grocery and limited-service restaurants saw […]

StreetFight : Mini Golf Goes Maxi

BOOM: Mini Golf Goes Maxi

Share this:

Even if you may never be a star on an international golf tour, you can beat your friends and family to a rousing game at indoor mini golf. Puttshack, which opened two mini golf  locations in 2021 has rapidly grown to 11 nationally in: Nashville Boston Chicago Dallas Houston St. Louis Pittsburgh Miami Denver Scottsdale […]

This CTV Channel Could be Bowling Brands Over

This Channel Could be Bowling Brands Over

Share this:

Move over, Ralph Kramden. Bowling is becoming one of the most popular activities in the United States. According to data released last year from Ipsos, it was among the most “played” sports in 2022. Right after Cornhole, which 20% of Americans played, bowling drew 19%. Swimming was third at 18%. Statista posits that about 45 […]

StreetFight - The Skinny on FAT Brands Franchise Innovation

BOOM: The Skinny on FAT Brands

Share this:

FAT Brands sends us regular news announcements about their growth, menu updates, and company strategies. We’re wowed by their speed of franchise innovation. We reached out to their executive team to get insights into the FAT philosophy and forward-looking path. As a MULO (multi-location) brand, they are clearly one of the gentle yet powerful giants. […]

Technology MULO Brands Need Today, According to RizePoint

Technology MULO Brands Need Today, According to RizePoint

Share this:

Paul Damaren is the Chief Revenue Officer at RizePoint. The company develops technology for the restaurant, hospitality, retail, and processing industries. Although their tool suite helps these MULO brands with compliance, they are also designed to “help brands create a culture of excellence and ensure that every customer experience is as good (and safe) as […]

Beware the “Brobot?” The Women of AI

Share this:

At CES (where AI was the buzzword this year), a group of women gathered to discuss the role of women in technology, and specifically in artificial intelligence. AI is already having an impact on all aspects of the MULO (multi-location) retail and restaurant ecosystem — from real-time analytics to inventory management and security. According to […]

An Infusion of Franchise Savvy from Dana Kupper of PrimeIV

An Infusion of Franchise Savvy from Dana Kupper of PrimeIV

Share this:

Dana Kupper was inspired by her husband (a brand ambassador for PrimeIV since 2019)  to become the owner/operator of an IV franchise. (She also has a corporate job at American Express Fine Hotels & Resorts.) We’ve written about the BOOM of the needle and how MULO (multi-location) businesses that provide health-related infusions are on the […]

Get in the Game: Jeff Daniels of Mobivity Talks Mobile Gaming

Get in the Game: Jeff Michaels of Mobivity Talks Mobile Gaming

Share this:

Mobivity is a provider of technology connecting mobile gaming audiences to real-world brands and products. While mobile gaming includes casual games (like Solitaire, Candy Crush, etc.), gamification traditionally means turning regular tasks into games to increase fun and enjoyment. Mobile gaming (Mobivity’s focus)  has become an effective tool for customer acquisition and engagement. MULO (multi-location) […]

BOOM: Ramen Graduates From Dorm Room to MULO Brand

Share this:

Many of us know ramen as the instant noodles that served as an inexpensive and fast meal when we were students or recently-graduated professionals, with limited budget for restaurants and limited home cooking skills and equipment. Elevated ramen was introduced to the U.S. in 2004 with the opening of the Momofuku Noodle Bar. The brand […]

Unity – Walmart Partnership Redefines Gaming and Retail Collaboration

Share this:

In recent years, we’ve seen an increasing comfortability with traditional retailers and the gaming industry. Fortnite may have been the first to really make this big business – through can’t-miss concerts and exclusive in-game and IRL shoe sponsorships with Nike – but the industry has certainly grown its ability to attract high-end partnerships like Unity […]

Yelp search advertising reviews

Yelp If Ya Hear Me

Share this:

Whether you’re looking for pizza, pozole, or a plumber you can find some of the best local destinations on Yelp, a review site that crowd-sources recommendations from actual customers. For businesses, Yelp.com promises a reach of 80 million visitors per month, more than half of whom have a household income exceeding $100k. This year marks […]

Pre-gaming: MULO Brands at the Super Bowl

Pre-gaming: MULO Brands at the Super Bowl

Share this:

When Super Bowl LVIII kicks off in Las Vegas on February 11th, marketers will be on their couches and in the stands, eager to critique the advertising campaigns (and surrounding digital buzz). Just as CES is the “see and be seen” of technology brands (and the companies that use their products and services), the Super […]

AI Innovations Drive SymphonyAI’s 30% ARR Growth in Retail CPG

AI Innovations Drive SymphonyAI’s 30% ARR Growth in Retail CPG

Share this:

SymphonyAI witnessed remarkable growth and profitability in 2023,  driven by it’s  AI SaaS solutions in the retail and Consumer Packaged Goods (CPG) sectors. The company, known for its predictive and generative enterprise AI applications, reported a surge of over 30% in Annual Recurring Revenue (ARR) within the retail CPG vertical. This significant growth was fueled […]

Life Beyond the Storefront: Breakthrough Branding

Life Beyond the Storefront: Breakthrough Branding

Share this:

What constitutes a brand these days? Some MULO (multi-location) brands are known for their shopping bags. We often see Ikea bags in use for moving or other heavy lifting. The iconic blue carry-alls are even available on Amazon. The concept of “bag as brand” has been around for a while. Grocery chain Fairway used to […]

Chatmeter Advances Multi-Location Reputation Management with Pulse AI: Signals

Chatmeter Advances Multi-Location Reputation Management with Pulse AI: Signals

Share this:

Chatmeter, a leader in reputation management and multi-location intelligence, unveiled Pulse AI: Signals, a tool that leverages AI to provide real-time, actionable insights from customer commentary. This recently released solution marks a shift in how multi-location businesses can approach reputation management, setting new standards. Real-Time Insights for Multi-Location Businesses Traditionally, multi-location brands relied on keyword-matching […]

Pinstripes Goes Public

Share this:

Eatertainment (the combination of dining and entertainment) is ringing the consumer bell these days, as multi-location (MULO) brand Pinstripes became a publicly-traded company under the ticker symbol PNST. The business deal with Banyan Acquisition Corporation (which changed its name to Pinstripes Holdings. will allow Pinstripes to expand to more locations. The brand currently has 14 […]