The Comment Section Could Be the Next Big Source of Audience Data

Comments sections can be a source of feedback, wisdom, and community. They can also provide rich, first-party audience data. OpenWeb is betting on the latter.

Expert Roundup: How Will Retail Transform in 2021?

Retail transformation experts expound on Google and Amazon’s approaches to e-commerce, managing customer relationships, and targeting after cookies.

The Stakes of Apple’s IDFA Change

The IDFA change means that iPhone users will be asked whether they want to allow tracking when they open apps. It will deal a blow to digital advertising.

Looking for the ‘Big Picture’ in Local Search

Tunnel vision is an issue that’s long plagued the SEO community. Single-location rank trackers don’t tell the complete story of how well a business is really performing in local search results. But with so many avenues to go down in measuring success, it’s almost impossible not to get sidetracked from time to time.  If businesses […]

How Restaurants Are Using Interactive AR in 2021

Restaurants, retailers, and other local businesses looking to engage customers in a socially-distant way are giving AR-enabled interactive experiences a try.

This Startup Enables Human Connections at Virtual Events — Here’s How

Virtual event organizers are struggling to reproduce the human connections that people crave in a digital-first environment. Welcome is working on a solution.

5 Cashierless Retail Platforms

In a bid to minimize contact between customers and employees, retailers have started investing more heavily in these cashierless retail platforms.

Tapad’s Switchboard Aims to Unify Fragmented Identity Solutions

In lieu of the cookie, ad tech firms are proposing a slew of disparate solutions. To solve the fragmentation issue, Tapid launched Switchboard this morning.

Amazon Advertising Juices Earnings, Fueled by Growth in PPC

A whopping 75% of third-party Amazon sellers are now using Amazon Pay-Per-Click (PPC) advertising to promote their products on the site, according to a survey by the all-in-one selling platform Jungle Scout. Those sellers are achieving some enviable results.

Newsletter Marketing Exploded During the Pandemic. What Comes Now?

Newsletter marketing boomed during the pandemic. We’re already beginning to see signs of what will come next for the email newsletter industry.

Brands Shift OOH Ad Strategy on Super Bowl Sunday

Brands will use this unusual Super Bowl to give their 2021 OOH ad strategy a test run. But they’ll also face challenges unprecedented for Super Bowl marketers.

DISQO’s Case for Panel Data as the Post-Cookie Solution

Audience insights firm DISQO thinks it has the solution that will fill the data holes the deprecation of third-party cookies will cause: panel data.

New App, AllCart, Tackles Grocery Shopping in a Post-Pandemic World

Supermarkets look a lot different in 2021 than 2020, and the changes have everything to do with the pandemic. AllCart, a new app for nearby grocery deals that launched just this week, believes it can help consumers make sense of the madness.

Google’s FLoCs: “Advertisers and Publishers Are Right to Be Wary”

Google’s FLoCs is supposed to boost privacy in ad targeting. But the actual efficacy of the program and Google’s habit of boosting itself are fueling concerns.

Demand Science Acquires Email Marketing Automation Startup Tidings

The B2B buyer intelligence platform Demand Science is acquiring the email marketing automation startup Tidings for an undisclosed sum. Tidings founder David Mihm will join Demand Science as VP, head of product, as part of the deal. Mihm, a Street Fight contributor, previously founded and sold GetListed.org to Moz in 2012. He is among the […]

Street Fight’s February Theme: Disrupting Retail

We’re focusing Street Fight’s February coverage on the tech disrupting retail. Curbside pickup, AR, and more are transforming retail as we head into 2021.

What is Federated Learning of Cohorts (FLoCs)?

Federated Learning of Cohorts is a method Google has devised to track Internet users’ interests and serve them ads relevant to those interests. The method aims to be attentive to privacy by grouping thousands of users into these interest-based cohorts. Therefore, the thinking goes, users still see ads relevant to them, but ads less finely […]

retail order pickup third-party data

Third-Party Data Remains Even as Cookies Deprecate

Third-party cookies are crumbling, but third-party data may be on the rise. Lotame, a data enrichment platform, manages what it calls the “world’s largest second- and third-party data marketplace.” This gives the company among ad tech’s best views into how companies are deploying data and what they’re buying. Lotame found that third-party data sales skyrocketed […]

Brick-and-Mortars Pivot to Logistics, Entertainment

Brick-and-mortar retailers are using storefronts as warehouses, logistics hubs, and entertainment venues in the wake of Covid-19 disruption.

After E-Commerce Gains, Retailers Struggle with Return Logistics

$70.5 billion worth of holiday purchases this year are expected to be returned, and 400 million square feet of additional warehouse space could be needed just to process those returns. For retailers already facing a deluge of products coming back into their warehouses, it could already be too late.