Weight Loss Centers Firm Up Street Fight

Weight Loss Centers Firm Up

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The weight management industry in the U.S. generated $90B in revenue in 2023. Fed by demand for weight loss drugs (contributing close to $12B in sales), trimming down seems timeless, although brick-and-mortar centers have evolved over the years. Weight Watchers was founded in 1963 by Jean Nidetch and grew to thousands of locations worldwide. In 2018, […]

Raptive Connects Brands to Diverse Creator Media Street Fight

Raptive Connects Brands to Diverse Creator Media

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When Raptive, which describes itself as a “creator media” company, launched Raptive Represents earlier this month to provide direct access to premium, diverse creator media at scale, it was also part of its partnership with Media Framework’s Media Advertising Vendor Encoding & Nomenclature (MAVEN). MAVEN helps buyers understand which media are majority-owned and controlled by diverse owners and supplies certificates so […]

"Momentjacking" is the New Holiday Promotion Street Fight

“Momentjacking” is the New Holiday Promotion

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You may have heard of “newsjacking.” It simply means that brands and influencers plan their social media posting and content around current events and consumer trends.  However, as the world (and social media feeds) move faster than ever before and people jump on a wide range of “fauxlidays” (contrived holidays meant mostly for marketing purposes), reality […]

Pizza Industry Tech Street Fight

Pizza Industry Tech

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“Let’s order a couple of pies!”  … “Let’s grab a slice!” …  Those suggestions are alive and well, as evidenced by Americans eating an average of 156 slices each year.  The pizza industry is estimated at $46B. Local single-location pizza shops still exist, but the MULO (multi-location) giant Domino’s tops the list in terms of […]

MULO Outposts are In Vogue Street Fight

MULO Outposts are In Vogue

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What do we mean by a MULO (multi-location) outpost? It’s a brand that’s located within a “non-traditional” venue. For example, Hudson News is a standard airport tenant that sells magazines, treats, and travel-related incidentals for travelers to grab en route. They have more than 1,000 stores now in 37 states. Imagine this writer’s surprise when […]

Why Granular Voter Data Matters for Ad Buyers Street Fight

Why Granular Voter Data Matters for Ad Buyers

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Comscore, which plans, transacts, and evaluates media across platforms, is for the first time, sharing its Congressional District CTV Index data for some Congressional Districts in New York, California, Nebraska, and Alaska.  With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, Comscore is a third-party source for […]

Who is Today's Franchisee? Street Fight

Who is Today’s Franchisee?

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The answer is, “It could be anyone!”  Among the new breed of franchisee (in addition to celebrities and private equity firms) are what we call “corporate refugees.” Experienced business professionals are burning out and aging out of big businesses and seeking autonomy, ownership, and creativity; they seek ways to operate and scale businesses without some […]

Is Bankruptcy the New Normal for MULO Brands? Street Fight

Is Bankruptcy the New Normal for MULO Brands?

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Over the past year, we’ve featured many articles about multi-location (MULO) brands that declared bankruptcy (BUSTs). But we’ve also seen brands emerge from bankruptcy, become part of other companies (like Bed Bath & Beyond and Overstock), and/or change their business model to be online-only (as Lord & Taylor did with its iconic brand). Some other […]

Flying Fries: Autonomous Delivery Takes Off! Street Fight

Flying Fries: Autonomous Delivery Takes Off!

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Imagine this… You use your phone to order your pizza or burger (or perhaps a t-shirt because you didn’t pack properly for the weather) from a remote location. Within the hour, a drone, driverless car, or other autonomous “thing” brings you your food and beverage or fashion statement. What was considered sci-fi a mere few […]

How To Sustain Media Buys in Black-Owned Media Street Fight

How To Sustain Media Buys in Black-Owned Media

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No single source seems able to pinpoint just how much brands allocate in dollars to ad inventory on Black-owned media in the U.S. But everyone seems to agree it should be more. This article cites media tracker Maven, which says there are upwards of 2,500 diverse-owned publishers alone and that 35% of those are Black-owned. […]

The MULO Dozen: April Brands in Review Street Fight

The MULO Dozen: April Brands in Review

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Another April …another 12 innovations, booms, busts, and leadership changes in the MULO (multi-location) world. Retailers and restaurants are always scaling, shrinking, and experimenting with new innovation, footprints, business models, and technologies. In addition to covering many of them throughout the month, these end-of-month wrap-ups are designed to give you even more news and ideas. Speaking […]

BUST: A Timeless Ice Cream Brand Melts Street Fight

BUST: A Timeless Ice Cream Brand Melts

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Oberweis Ice Cream and Dairy was founded in 1927 and is an iconic Midwest retail brand. It recently filed for Chapter 11 bankruptcy and is in the process of reorganizing. The company operates 43 locations in Illinois, Indiana, Michigan, and Missouri. While other ice cream brands thrive, Oberweis owes about $4 million to 20 creditors […]

Hidden Nuggets in Local Address Data for Retail Decisions Street Fight

Hidden Nuggets in Local Address Data for Retail Decisions

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It’s no secret that the past few years have been extremely challenging for inventory managers. In 2021 and early 2022, brands faced widespread inventory shortages, while the latter half of 2022 and 2023 saw massive excess inventory levels (as much as $740 billion in unsold goods) as brands worked to counteract the previous year’s shortages […]

Tinuiti Report: Temu Takes a Break Street Fight

Tinuiti Report: Temu Takes a Break

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Somebody must have given Temu a talking to. The e-commerce brand that offers very competitively priced items was glomming up ad inventory across social media throughout 2023 to the consternation of its competitors.  And then, just like that… it receded. Temu, which increased its ad spending a whopping 1,000% in 2023 from the previous year […]

Self-Checkout Grows Up (and Sometimes Phases Out) Street Fight

Self-Checkout Grows Up (and Sometimes Phases Out)

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As the cost of labor skyrockets (especially in California) and the size of the qualified talent pool shrinks for MULO (multi-location) brands, retailers and restaurants are looking for ways to automate and streamline all aspects of their operations. Self-checkout was introduced in the 1980s but didn’t take off and proliferate until 2001. Since their mass roll-out, […]

Another 'Tainment Category Sprouts Up Street Fight

Another ‘Tainment Category Sprouts Up

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You’ve likely heard of eatertainment and sportstainment. But a new category of ‘tainment is out in the field — agritainment! A huge complex in Arizona (on the site of a family farm) has been converted into a space where people can eat, learn about farming, participate in fun activities, and pick fruits and vegetables in season. […]

City Mattress Rests Easy with Agital Street Fight

City Mattress Rests Easy with Agital

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Just because it’s called City Mattress doesn’t mean it’s off-limits to suburbanites or dwellers of the exurbs. At least that’s if performance-marketing agency Agital has anything to say about it. The agency developed a cross-channel marketing strategy to drive foot traffic to physical stores by using the brand’s existing customer data bases for its 30+ […]

Fat Brands Blasts Off for Success

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This writer was honored to be invited to an all-franchisee gathering of Fat Brands corporate team members, franchisees, and partners. Live events have made a comeback, as illustrated by the attendance of close to 2K people who enjoyed a close-up view of the Las Vegas Sphere, which was in keeping with the space theme of […]

How B2C Marketers are Spending in 2024 Street Fight

How B2C Marketers are Spending in 2024

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A new study among senior-level B2C marketers was just completed by Stirista, a company that offers data-driven performance marketing. Among the highlights of this 200-executive survey are: Marketers are optimistic. An overwhelming 91% of respondents have a positive outlook on meeting or exceeding marketing goals over the next year. Although 81% of marketers have seen […]

Vericast Introduces nCountR Platform and Market Experience Center for Retail Advertising Innovation Street Fight

Vericast Introduces nCountR Platform and Market Experience Center for Retail Advertising Innovation

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Despite the rise of e-commerce, in-store experiences remain crucial for retailers. Recent studies indicate that a significant portion of consumers still prefer to make their purchases in physical stores, underscoring the importance of effective in-store advertising strategies. Against this backdrop,  Vericast has unveiled the name of its advanced retail media platform: nCountR. Alongside this announcement […]