May 2017 – Street Fight

Street Fight Daily: Uber Fires Self-Driving Car Architect, Google Tests Personalized Search

Joseph Zappa

Street Fight Daily: Uber Fires Self-Driving Car Architect, Google Tests Personalized Search

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Fires Former Google Engineer at Heart of Self-Driving Dispute… Google Tests Personalized Search, Likely a Future Ad Targeting Weapon… How to Differentiate Among the Many Marketing Automation Companies…

Street Fight Daily: Publishers Grapple with Google’s Algorithm, Facebook Builds Up SMB Marketing

Joseph Zappa

Street Fight Daily: Publishers Grapple with Google’s Algorithm, Facebook Builds Up SMB Marketing

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Renew Focus on Search Optimization — and Find New Tricks… Hotels, Feeling the Pinch of AirBnB, Promote Local Experiences… Instagram CEO on Stories: Don’t Call It a Copycat…

‘Deep Audience’: Reach, the Location-Rich Media-Mix, and the Whole Marketing Picture

Jon Friedman

‘Deep Audience’: Reach, the Location-Rich Media-Mix, and the Whole Marketing Picture

TV and other legacy platforms are evolving to become more precise. These forces reflect brands’ desire to reach the people they’ve identified as most amenable to their products, and they reflect the desire to do so with messaging that is deeply relevant to consumers’ lifestyles and interests.

Borrell: Too Many Local Newspapers Remain Stuck in Their Newsroom ‘Church’

Tom Grubisich

Borrell: Too Many Local Newspapers Remain Stuck in Their Newsroom ‘Church’

Facebook collected $13.6 billion in local ad spending in the U.S. in 2016, according to the report — more than all local media put together — $12 billion. The report says Facebook, Google and other global pureplays will continue to dominate digital ad revenue that comes from merchants and other businesses at the community level.

Street Fight Daily: Twitter Boosts Brands, Facebook Equips Publishers with Data-Based Ad Tools

Joseph Zappa

Street Fight Daily: Twitter Boosts Brands, Facebook Equips Publishers with Data-Based Ad Tools

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Created an Ad Format to Help Brands Directly Message Users… New Facebook Tool Handles Media Companies’ Video Ad Sales… Uber to Repay Millions to Drivers, Who Could Be Owed More…

Report: Solid Opportunity to Sell Marketing and Data Management Services to Local Merchants

David Card

Report: Solid Opportunity to Sell Marketing and Data Management Services to Local Merchants

As local merchants increasingly shift their marketing spending to digital tactics, they’re becoming more sophisticated in how they manage those programs. Street Fight’s latest analysis of its local small business survey shows a much higher adoption rate of digital dashboards and the like compared with previous research.

Street Fight Daily: Google Adds Attribution Tools for Marketers, Gen Z Loves Brands and Influencers

Joseph Zappa

Street Fight Daily: Google Adds Attribution Tools for Marketers, Gen Z Loves Brands and Influencers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Wants to Measure the Entire Path to Purchase… Gen Z Enjoys Branded Content More Than Millenials… Marketers Press Claims Against Facebook Over Inflated Metrics…