December 2016 – Street Fight

Street Fight’s 10 Most Popular Stories From 2016

The Editors

Street Fight’s 10 Most Popular Stories From 2016

In the local space, 2016 brought both consolidation and renewal. Major players were acquired, while other companies experimented with innovations in bots and AI, VR/AR and a new generation of voice search. Here’s a look back at the top Street Fight stories (at least in terms of traffic) this year.

LBMA Podcast: The Annual Predictions Show

Asif Khan

LBMA Podcast: The Annual Predictions Show

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. This week’s show is the annual predictions episode, with a look at where location-based marketing is headed in 2017.

Street Fight Daily: Digital Advertising Booms in 2016, CloudTags Boosts Brick-and-Mortar Businesses

Joseph Zappa

Street Fight Daily: Digital Advertising Booms in 2016, CloudTags Boosts Brick-and-Mortar Businesses

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Digital Advertising Grew Double Digits Again to Hit $17.6 Billion in Q3… CloudTags Helps Brick-and-Mortar Stores Become ‘Connected’ Businesses… Facebook Messenger for Web Now Allows Search in Conversations…

Street Fight Daily: GasBuddy’s Location-Based Strategy, Voice-Assisted Shopping On the Rise

Joseph Zappa

Street Fight Daily: GasBuddy’s Location-Based Strategy, Voice-Assisted Shopping On the Rise

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GasBuddy Leverages Location-Based Marketing to Drive Purchases at Gas Stations… Mobile Shoppers Turn to Virtual Voice Assistants… Facebook, Google, Consolidation: What Drove Media Deals in 2016…

Predictions 2017: Attribution Is Next

Neil Sweeney

Predictions 2017: Attribution Is Next

Sponsored Content: The companies who prove that their media is better at driving in-store visits will reap the benefits. Measurement will not come from the vendor itself but rather from third-party measurement firms decoupled both from the buying and selling of advertising and from the platforms on which the media runs.

Street Fight Daily: Here Brings Location Insights to China, Brick-and-Mortar Holiday Strategy

Joseph Zappa

Street Fight Daily: Here Brings Location Insights to China, Brick-and-Mortar Holiday Strategy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mapping Service Here Looks to Bring Location Insights, Mapping Service to China … A Brick-and-Mortar Advantage: Capitalizing on Returns to Make More Sales… Automation Gives Advertising a Moral Struggle: Is Online Reach Worth the Hurt?…

Street Fight Daily: Inside Food Delivery Economics, Tricky Ad Equation for Snap and Instagram

Joseph Zappa

Street Fight Daily: Inside Food Delivery Economics, Tricky Ad Equation for Snap and Instagram

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside the Brutal Economics of Food Delivery… Snapchat and Instagram’s Young Audiences Rarely Notice Ads on Platform… Facebook Kills Off Exact Location Sharing in Nearby Friends, Adds ‘Wave’…

Street Fight Daily: where Location-Based Marketing Is Headed, Uber Ends Self-Driving Ops in SF

Joseph Zappa

Street Fight Daily: where Location-Based Marketing Is Headed, Uber Ends Self-Driving Ops in SF

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Location-Based Marketing Will Evolve in 2017… Uber Ends Self-Driving Car Test in San Francisco… Brands and Publishers Use Facebook Messenger to Boost PR and Sales…