Street Fight Daily: Brands Sign on for Snap AR Push, Email Turns Up Big on Cyber Week

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Gets $1 Million a Day for Branded Lenses… Open and Read Rates Soar During Cyber Week… How Amazon Picks Its Seemingly Random Deals of the Day…

Street Fight Daily: Retailers Can Win Big After Christmas, Brand Safety Trips Up Publishers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Search Data Suggest Retailers Stand to Win Big Week After Christmas… Publishers Find Themselves Caught Up in Brand Safety Nets… Brands Are Learning How to Master Push Notifications Like Publishers…

Street Fight Daily: Walmart Tests Grocery Delivery, YouTube Rolls Out Marketing Tool

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart Partners with Deliv to Test Grocery Delivery Direct to Fridge… YouTube Uses Data to Create Thousands of Ads from Assets in One Video Campaign… Why Brands Continue to Invest in Digital Advertising Despite Industry Roadblocks…

Street Fight Daily: Facebook in Another Metrics Scandal, Big-Boxes Partner with Amazon/Google

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… A New Phase for Street Fight… Facebook Tells Advertisers It Can Reach More Young People Than Exist… Kohl’s and Home Depot Sign On to Sell Voice Assistants In-House…

Street Fight Daily: Amazon’s In-House Brands Prosper, Frontrunner for Uber CEO Emerges

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon’s Private Brands Have Gone from $0 to $2.5 Billion in Sales in Under a Decade… Jeff Immelt Emerges as Frontrunner in Uber CEO Search… Voice, AI, Mobile Dominate Search as IoT Hits $800 Billion in 2017…

Street Fight Daily: Advertisers Return to YouTube, Shopify Launches Square Rival

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Months Removed from Brand Safety Boycott, YouTube Wins Over Advertisers Again… Shopify Launches New Card Reader to Compete with Square… Facebook Changes the News Feed to Reward Fast-Loading Sites…

Mattress in Bedroom

Case Study: Mattress Brand Targets Ads to Warm-Weather Locations

When temperatures rise, people get uncomfortable in their beds. This universal problem is something that the advertising team at the direct-to-consumer mattress brand Purple decided it could capitalize on to drive sales with a location-targeted ad campaign launched last year.

Street Fight Daily: Brands Use Data to Power Email Engagement, Amazon’s Brands Catch Fire

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Are Using Data to Power Email Engagement… Some of Amazon’s Own Brands Are Becoming Super Popular Online… How Google Could Fire Up Its Smart Home Play…

Street Fight Daily: Amazon’s Brick-and-Mortar Ambitions, Uber Suspends Self-Driving Cars After Crash

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google’s YouTube Has Continued Showing Objectionable Ads Despite Advertiser Pushback… Uber Takes Self-Driving Cars Off the Road After One Flips Over in Arizona… Amazon’s Ambitions Unboxed: Brick-and-Mortar Stores for Appliances, Furniture, and More…

Mobile Marketing and the YouTube Cookie Shift

Google recently announced that YouTube will turn to logged-in user data to verify views and ensure that relevant advertising reaches the right consumers. This will allow publishers, brands, and marketing to draw on all the highly contextual demographic and behavioral data that Google gathers from mobile consumers.

Street Fight Daily: Target’s Data-Driven Strategy, MarTech Focus Shifting From Platforms to Data

How Target is Leveraging First-Party Data to Survive a World Hostile to Brick-and-Mortar (AdExchanger)… Marketing Tech Shift: It’s Data, Not Platforms (eMarketer)… Retale Acquires Shopping List App Out of Milk (VentureBeat)…

6 DIY Tools Merchants Can Use to Make Video Ads

The opportunities for businesses that take advantage of video advertising are immense. Pre-roll video ads can familiarize audiences with lesser-known brands, and spots that coincide with PPC campaigns have been shown to increase ad recall and lift brand awareness.

Street Fight Daily: Twitter Offers Brands Its Audience API, AirBnB Testing Local Commerce Bots

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Twitter Offers Audience API to All Brands… AirBnB is Working on Bots to Catalyze its Travelers’ Local Spending… Poking Around the Location Data Potential of Pokémon Go…

Street Fight Daily: Uber Partners with Factual, YouTube Lends Hand to SMBs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Uber, Apple, and Facebook All Want Data From This Startup… YouTube Starts Producing Free Video Ads for Small Businesses… AirBnB Secures $1 Billion From U.S. Banks to Fund Growth…

Case Study: Hardware Store Shifts Marketing Mix, Joins the ‘Buy Local’ Movement

Taylor’s Do it Center is never going to be able to compete with corporate heavyweights like Home Depot and Lowe’s. But the company is hoping to turn its locally owned status into an asset, rather than a liability, by partnering with other small businesses and educating consumers on the benefits of buying local.

As Local Search Behavior Evolves, Marketing Spending Will Follow

Merchants and marketers have to be findable and present useful information regardless of the searcher’s context. And that’s where the mechanics of local search marketing get messy. It feels like a great opportunity for tools and managed services that help break down those silos, and measure effectiveness across or between them.

Case Study: Salvage Yard Appeals to Do-It-Yourself-ers with Mobile App

In addition to social media channels like Facebook and YouTube — where Padilla shares how-to videos and articles that might be helpful to his customers — Victory also upgraded its website to offer instant online quotes and inventory lookup information…

Local Video Copyrights in the Age of Online Virality

We need to find a way to attach revenue-producing messages to videos, so that the Web can do its thing without hurting the incentive for local media companies to create such videos in the first place. And I’m not talking about attaching 30-second prerolls. It can be done, and we need to talk about it. The Web is not TV…

How Long Will Local Web Video Be Held Hostage by the ’30-Second Spot’?

The 30-second spot will be the ruin of those in local media who shift this old television workhorse to the Web. Local media companies rarely run anything less than 30 seconds, because that’s what advertisers want to buy, but this is a grave error — it spits in the face of the one who has clicked through to watch a short video…

Hyperlocals Need to Pay Attention to ‘Red Flags’ in User Content

Copyright law offers some immunity to hyperlocals for content uploaded by the user as long as the publisher had no knowledge — or became aware — that the content my violate the rights of others. What type of “red flags” create risks for the publisher recently was addressed in a hotly contested lawsuit filed by Viacom against YouTube…