Street Fight Daily: Retailers Can Win Big After Christmas, Brand Safety Trips Up Publishers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Search Data Suggest Retailers Stand to Win Big Week After Christmas (MediaPost)
Shopping queries such as “where to buy” increase up until December 23, but queries recover to the pre-Christmas frenzy and remain steady for the final week of the year.

Survey: Small Retailers Struggling to Compete this Holiday Season (Street Fight)
The holiday season isn’t just an important time for small businesses, it’s the important time. Nearly one-third of store owners say they are completely dependent on revenue earned during this period, according to a new survey by Vistaprint.

Publishers Find Themselves Caught Up in Brand Safety Nets (AdExchanger)
Earlier this year, many brands found their ads running next to offensive content on the video platform, prompting marketers and their agencies to enlist third-party monitoring. Now publishers as a whole are feeling the effects.

Bklyner Announces It Will Shut Down Unless It Hits Subscriber Goal by Dec. 31 (Street Fight)
Tom Grubisich: The Brooklyn-based hyperlocal network has announced it will close down coverage of its 11 neighborhoods unless it can attain 3,230 digital subscribers by the end of December. In this Q & A Bklyner founder Liena Zagare, presents the stark facts about her publication’s 11-hour predicament.

Brands Are Learning How to Master Push Notifications Like Publishers (AdWeek)
According to IBM, push notifications sent during Thanksgiving and Black Friday weekend increased 128 percent year-over-year while email and SMS marketing was only up 7 percent.

How the FCC’s Policy Changes Will Affect Local News (Nieman Lab)
The FCC’s repeal of different regulations earlier this fall, however, could reshape a news source often left out of predictions of the industry’s future: local TV newsrooms.

How The Times of London Uses Facebook to Boost Subscriptions (Digiday)
The Times of London is experimenting with Facebook groups dedicated to specific topics in order to attract new readers and ultimately convert them into subscribers.

Google Blocks Access to YouTube on Amazon’s Fire TV, Echo Show (Variety)
In an unusually frank statement, a Google spokesperson squarely blamed Amazon’s unwillingness to strike a business deal with Google for the step.’s New API Makes Visual Search Accessible to More Online Fashion Retailers (TechCrunch)
Called Visual Search for All, the white-label feature can be integrated into retail websites or apps within 24 hours and lets shoppers upload photos saved on their phones, like screenshots from Instagram, to find similar products for sale.

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Joe Zappa is the Managing Editor of Street Fight. He has spearheaded the newsroom's editorial operations since 2018. Joe is an ad/martech veteran who has covered the space since 2015. You can contact him at [email protected]