Street Fight Daily: 05.06.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

AOL’s Tim Armstrong just keeps piling his chips higher and higher on his Patch bet, but the odds of winning continue to be extremely slim, writes Matthew Ingram. (GigaOm)

Google’s Marissa Mayer — who took charge of Google’s Location Services division in October — yesterday described Business Photos, a new product that will take Google Maps indoors. She also spoke with Jason Kincaid about the problems facing Google Latitude, and how Google Places is going to differentiate itself from Yelp in the future. (Paid Content, TechCrunch)

No one seems to know who is winning and who is losing hyperlocal, but industry experts spot several observations about the evolving local ad market. (eMedia Vitals)

Local mobile advertising network xAD has hit an important milestone — 2 billion ads served. The company, which wants to be the “AdMob of Local,” offers a local mobile search and advertising network in the U.S. (TechCrunch)

The Homicide Watch blog in Washington D.C. has filled a vacuum in media coverage since it was launched in September 2010. But can the couple who run it create a sustainable long-term model to fill in the gaps of D.C.’s homicide coverage? And, if so, can that model be emulated in other cities? (Nieman Journalism Lab), a new trade association for the local online media industry, has launched to provide news and information about sites with geographic components in their name. (NetNewsCheck)

Most small business owners understand that they should be listed on major national search engines such as Google and Bing, but how do they know which local directories and vertical sites are important for improving their SEO? (SearchEngineLand)

A Minnesota Patch blogger hit up Arianna Huffington for a guest post the other day — and she responded, resulting in a traffic spike. (TBD)

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