Location Weekly: FCC Fines Location Data Purveyors; Adidas Taps WhatsApp for Mobile Marketing
In this episode of Location Weekly, the Location-Based Marketing Association covers the FCC proposing hefty fines on mobile operators for selling location data, Apple turning your photo into a car key, Adidas tapping WhatsApp to reach consumers, KFC Canada integrating Google Maps and Assistant, Uber offering car-top signage for new driver revenue, and JCDecaux leveraging facial recognition for Yoplait in Australia.
Facebook Marketing Partner Summit 2019: What’s All the Hype about Messaging?
Facebook led the Summit with this very interesting statistic: “There are now more messaging users than social users globally.” While the semantics of “messaging” vs. “social app” draw a fine distinction, on raw user count alone, WhatsApp and Messenger account for 2.9 billion users, and Facebook alone sits at 2.4 billion.
With these numbers in mind, Facebook’s contention is that conversation should be a larger part of the consumer journey when it comes to advertising, even noting that consumers are increasingly expecting to be as well, creating a virtuous cycle of sorts.
Facebook to Integrate Technical Infrastructure of WhatsApp, Instagram, Messenger
While the move indeed indicates that Facebook’s chief executives are looking to centralize acquired properties that once operated with relative autonomy, the integration also marks a response to growing concerns over user privacy. Under this new technical configuration, all the messaging platforms will be endowed with end-to-end encryption, warding off the possibility that people other than those taking part in conversations will ever read messages sent on the platforms.
Street Fight Daily: Target Acquires Shipt, Facebook to Stop Paying Publishers for Video
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Acquires Instacart Competitor Shipt to Compete with Amazon… Facebook Plans to Stop Paying Publishers to Make Videos for News Feed… Uber Under Criminal Investigation, Justice Department Confirms…
Street Fight Daily: Verizon Offers Rewards for User Data, LinkedIn Sharpens AdTech Strategy
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon Wants to Build an Advertising Juggernaut. It Needs Consumer Data First… LinkedIn Bolsters AdTech Game, Launches Audience Network… WhatsApp Tools and Features for Businesses Are Coming…
6 Ways Retailers Are Using Messaging Apps for Marketing
Popular consumer-facing apps like Viber, Kik, and WhatsApp, are pushing hard to become known as more than just messaging services, and one of the ways they’re doing that is by beefing up their social commerce capabilities. Here are six examples of innovative ways that retailers are using them to market to consumers.
Street Fight Daily: Amazon Tackles Brick-and-Mortar, WhatsApp Tests Chat Tools for Businesses
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Confirms Plans for a 10th Book Store, Demonstrating Commitment to Brick-and-Mortar… WhatsApp Tests Business Chat Tools in Search for Revenue… Joe Ricketts, Local News Publisher and Trump Backer, Acquires Gothamist Websites…
Street Fight Daily: Facebook-WhatsApp Data Sharing Blocked Abroad, OpenTable Scales Back
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Runs Into Roadblock Abroad Taking User Data from WhatsApp for Targeted Ads… As OpenTable Struggles to Take Hold Abroad, Priceline Scales It Back… Uber Rival Karhoo Shuts Down After Blowing Reported $250M in Funding…
Street Fight Daily: Marketing Tech Brings in Big Bucks, Consumers Still Unsure About Mobile Wallets
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Venture Capitalists Are Betting on Marketing Tech Over Ad Tech… How Connected Cars Are Turning Into Revenue-Generating Machines… Brands Debate Pros and Cons of Reaching Consumers via WhatsApp…
Street Fight Daily: Alphabet Earnings Show Google Search Still On Top, Local Advertising’s ‘Context’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Search Leads the Way as Alphabet Beats Earnings Expectations (Adweek)… Placed’s Shim: Location-Based Optimization Is the ‘SEO of 2016’ (GeoMarketing)… Yahoo Takes Declining Share of Worldwide Ad Revenues (eMarketer)…
LBMA Podcast: Apple’s Big Event, TalkLocal Rebrands
On the show: Into the Storm’s augmented reality street sign; Unicef’s Digital Drum Project; Budweiser brings beer to your Facebook friends; WhatsApp and Skype add location sharing; Twitter brings buying to your stream; iScent thinks we want to smell our emails; T-Mobile becomes the UnCarrier….
Location Weekly: Grocery Store Lidl Deploys WhatsApp Chatbot
In this episode of Location Weekly, the Location-Based Marketing Association covers GameStop activating with a Pokémon Go partnership, Lidl’s WhatsApp Chatbot helping you plan ahead, Amazon going after the office supply market with Smart Dash Shelf, and Powell’s Books launching a book-scented fragrance.