Digital Signage Is All Grown Up Now, Speaking with the Consumer, Not at the Consumer

I’ve been attending Digital Signage Expo (DSE) in Las Vegas for quite a number of years, and now more than ever, the show organizers, Exponation, deliver on their promise: a highly impactful four-day event jam-packed from early morning to late at night. The show demonstrated that if content is king, context is definitely queen. Location is the new cookie, and all the out-of-home industry stakeholders are now finally aligned for much success in the years to come.

What Is 5G? Some Facts and Marketing Implications

As the next generation in mobile connectivity, 5G should promise smoother data transmission, higher-quality mobile streaming, and more efficient energy usage. And it’s those benefits consumers are excited about, newly available data from Verizon Media indicates, with 72% of surveyed consumers excited about faster data transfer speeds and 57% eager for higher-definition video content. But industry watchdogs are skeptical.

AT&T Says It Will Stop Selling Location Data as Practice Comes Under Greater Scrutiny

AT&T announced late last week that it will stop selling location data, following an investigation from multimedia publication Motherboard indicating that a bounty hunter (yes, bounty hunter) equipped with a few hundred bucks and a phone number can track down the phone’s owner within a couple blocks’ radius. Verizon and T-Mobile joined AT&T in saying they would soon wind down any remaining location-data sharing deals.

Street Fight Daily: Adobe Reportedly in Talks to Buy Marketo, Walmart Rebrands E-Commerce Effort

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Adobe in Talks to Buy Marketing Software Firm Marketo… Boosted by Fresh Funding, PebblePost Gives Snail Mail a Programmatic Upgrade… Walmart Goes After City Folk with Rebrand of Jet.com…

Street Fight Daily: Integration of Listings & Reputation Management; Google Reviews, Yelp, and Antitrust

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Latest Local Marketing Merger Aims for Scale in Critical Listings Management Sector… Yelp, Google Reviews, and Antitrust… Oath Integrates Its Ad Tech Assets—But What About the Verizon Data?…

Street Fight Daily: Inside the Industry: JumpCrew, Broadly, BPA Worldwide and Bombora Disrupt MarTech

RISING STARS AND DISRUPTIVE MOVES… How JumpCrew Grew to a Team of 200 in Just About Two Years… Heard on the Street, Episode 8: ‘Engineered Casual’ with Broadly CEO Josh Melick… BPA Worldwide and Bombora Supply Publishers With Tools To Compete with the Duopoly…

LBMA Podcast: MomentFeed & Yelp, Vendasta, Verizon

On this week’s Location-Based Marketing Association podcast: Creator’s robot restaurant, MomentFeed + Yelp, iOS 12, Vendasta, Verizon, Amazon Alexa in hotels, Cisco buys July Systems, Sift + Digital Element. Special guest: Mark Michael of DevHub.

Street Fight Daily: AT&T and Verizon to End Sale of Location Data, DexYP Partners with SOCi

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AT&T, Verizon to End Sale of Location Data to Third Parties… Your Ad Tech Tax Is Amazon’s Opportunity… How the EU Is Implementing Its New Privacy Rules…

Street Fight Daily: Leave In-Store Shoppers Alone, Google Courts Publishers as Facebook Flails

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In-Store Shoppers Lean on Tech, Want to Be Left Alone in Stores… While Facebook Battles Fires, Google Rolls Out Pro-Publisher Initiatives… Media Rating Council Considers Bumping up Video Ad Standards…

LBMA Podcast: Verizon, Omnicom, Ericsson & Placecast

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Denver airport, LinkNYC, O2’s Weve, Radius8, Selfridges.

Street Fight Daily: Social Declines in Search Visibility as Video Rises, Amazon Deal Boosts Kohl’s

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Social Sees Precipitous Decline in Google Search Visibility While Video Rises… Kohl’s Shares Could Pop 50 Percent as Amazon Partnership Ramps Up… With Facebook Emphasizing Community, Marketers Are Trying Out Facebook Groups…

Street Fight Daily: Snap’s Secret User Data Paints a Dismal Picture, Mobile Shopping on the Rise

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snap Employees Leak Data That Doesn’t Bode Well for the Secretive Company… Mobile Shopping Saw a Steep Jump Over the Holidays… Verizon’s Oath Explores the Drivers Behind ‘Brand Love’…

LBMA Podcast: Accor Hotels, Waze + Allstate Insurance, Target

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Rob Woodbridge. On the show: Modern Adventure, EU’s geo-blocking, Ozmosis, Macy’s + NBCU + Verizon, Qualcomm Ventures invests in Wiliot.

Street Fight Daily: Uber Partners with Westfield Malls, Amazon Targets CPG Brands

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Partners with Westfield to Offer Mall Lounge and Pickup/Drop-off Points… Amazon Benefits as CPG Advertisers Trim Dollars… Walmart Acquires New York Delivery Startup Parcel…

LBMA Podcast: Facebook, KFC China, Verizon

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Wasteless, Hong Kong tourism, Nestle Purina PetCare, Gravy Analytics + V12. Special Guest: Casey Binkley from Hauler Ads.

Street Fight Daily: Alphabet Mulls Big Investment in Lyft, Pubs Not Making Money on Facebook

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amid Waymo-Uber Drama, Alphabet Considers Lyft Investment of About $1 Billion… Study Finds Publishers Are Not Making Much Money on Facebook… Why Amazon Is the New Google for Buying…

Street Fight Daily: Verizon Offers Rewards for User Data, LinkedIn Sharpens AdTech Strategy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Verizon Wants to Build an Advertising Juggernaut. It Needs Consumer Data First… LinkedIn Bolsters AdTech Game, Launches Audience Network… WhatsApp Tools and Features for Businesses Are Coming…

Street Fight Daily: Microsoft & Amazon Integrate Cortana/Alexa, USA Today Personalizes Homepage

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Surprising Move, Microsoft and Amazon Integrate Voice Assistants… USA Today’s Facebook-Like, Personalized Mobile Site Succeeds in Grabbing User Attention… For New Uber CEO, Fresh Challenges Already Emerge…

Street Fight Daily: Verizon Seeks Massive Data Deal, Yelp’s Google Grudge

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Is DexYP the Consolidator That Local Has Been Waiting for?… Verizon’s Plan to Challenge Google and Facebook is Fraught with Challenges… Yelp’s Six-Year Grudge Against Google…

Street Fight Daily: Uber Embraces Reform as CEO Takes Leave, B2Cs Struggle with MarTech Integration

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Embraces Major Reforms as CEO Takes Leave… Melding Marketing and Ad Tech a Challenge for B2C Companies… Gen Z Is Not Mobile First; It’s Mobile Only..