Street Fight Daily: Google Launches Website Builder for SMBs, Amazon Go’s Potential Impact on Retail
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Testing Website Builder Within Google My Business… Amazon Go, Deep Learning, and a Better Retail Experience… Toyota Leverages Mobile Location Firm NinthDecimal’s Data to Establish Attribution for Dealer Visits…
On-Demand Services and Apps Becoming Inevitable Tools for Reaching Customers
Plenty of companies claim to be the “Uber of” their respective markets, but there is more to making it in this scene than just getting goods to customers fast. And not every company gets it right immediately; there is a steep learning curve for handling the logistics behind on-demand services.
Dealmakers: On-Demand and Deep-Linking Companies Born Under a Lucky Star
Two areas in the industry I see creating genuine value are in-app search, or “deep linking,” and on-demand tech. In both cases, the value these two segments of our industry bring is in the efficiencies they create. In other words, where and how they reduce friction in consumer transactions is where we will see 2016 investment and M&A activity.
Openings and New Hires at Citymaps, Indochino, and Urgent.ly
Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Citymaps brings on ex-Nokia HERE CEO as executive chairman, made-to-measure menswear company Indochino appoints a new CEO, and Urgent.ly beefs up with a strategic sales hire.
Street Fight Daily: Yelp and OpenTable End Partnership, Google’s Plans For Accelerated Mobile Pages
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp, OpenTable Part Ways amid Heightened Competition (Reuters)… Inside Google’s Plan to Speed Up the Mobile Web (Poynter)… DoorDash Partners with b8ta for On-Demand Tech Gadget Delivery (TechCrunch)…
#SFSNYC Recap: 5 Key Takeaways from This Year’s Summit
The annual Street Fight Summit assembled more than 350 marketers, solutions providers, technologists, and media executives to discuss pressing issues and developments in the connected local economy. Here are five key takeaways from the day’s keynotes, panel discussions, and fireside chats.
Street Fight Daily: Yahoo Signs a Search Deal with Google, MapQuest Launches Brand Refresh
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Has Signed a Deal with Google to Provide Search Ads (Business Insider)… MapQuest Wants You to Love It Again (The Next Web)… Google Discloses More Search Data to Woo Retailers (Wall Street Journal)…
Urgent.ly’s Spanos: On-Demand Is How Everybody’s Going to Get Service for Everything
“I’ve long been a believer that on-demand is going to revolutionize every service sector in the economy. There will be different flavors of it, based on the characteristics of particular verticals. Five years from now, this is how everybody’s going to get service for everything,” said Urgent.ly CEO Chris Spanos.
Editor’s Take: The Perils of Uberization for the Local Economy
On-demand is a convenient rubric for speaking about a certain type of currently faddish platform, but not every underlying service or product is the same. Transportation is not the same as home services or restaurants. By extension, not everything Uber does will work equally well outside of its particular niche. Demand-based pricing is a prime example.
Street Fight Daily: What Dorsey’s Twitter Gig Means For Square, Google to Roll Out ‘Now on Tap’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Jack Dorsey’s Dual CEO Role Raises Questions for Square (New York Times)… Now on Tap, Google’s Mobile Search Trojan Horse, Is Out of the Gate (Recode)… Pinterest Expands Buyable Pins to More Ecommerce Platforms, Reaching Thousands of Merchants (TechCrunch)…
LBMA Vidcast: Urgent.ly Gets $21M, Adobe to Measure OOH
On this week’s Location-Based Marketing Association podcast: Urgent.ly gets $21M, AisleLabs adds payments, Ahold Delhaize deploys 500 robots, TomTom sells telematics for $1B, Adobe to measure OOH, Walgreens tailors ads on coolers.