Street Fight Daily: How Brands Leverage Snapchat Spectacles, Mobile App Installs Drop Sharply
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How 5 Brands, Including GrubHub and Hyatt, Are Using Snapchat Spectacles… Mobile Boom Stalls, with Double-Digital Decline in App Installs… What Makes People Buy from a Brand They Follow on Social Media?…
Street Fight Daily: Yelps Adds Feature to Drive User Engagement, VR’s Future Role for Consumers
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Launches New Feature for Asking and Answering Questions About Any Business… How VR Headsets Will Infiltrate the Market and Impact Advertising… Retailers Are Testing Price Increases Online…
Street Fight Daily: Walmart Ups Delivery Game, Small Businesses Rely on Antiquated Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart Launches Free 2-Day Shipping on Purchases of $35 or More… Survey: Small Businesses Have a Long Way to Go on Digital Strategies… Marketers’ Data Priorities Shift from ‘Collection’ to ‘Value’…
Street Fight Daily: Digital Advertising Booms in 2016, CloudTags Boosts Brick-and-Mortar Businesses
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Digital Advertising Grew Double Digits Again to Hit $17.6 Billion in Q3… CloudTags Helps Brick-and-Mortar Stores Become ‘Connected’ Businesses… Facebook Messenger for Web Now Allows Search in Conversations…
Street Fight Daily: GasBuddy’s Location-Based Strategy, Voice-Assisted Shopping On the Rise
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GasBuddy Leverages Location-Based Marketing to Drive Purchases at Gas Stations… Mobile Shoppers Turn to Virtual Voice Assistants… Facebook, Google, Consolidation: What Drove Media Deals in 2016…
Street Fight: Uber’s Q3 Losses ‘Eye-Popping’, Snap Makes Moves on Ad Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber’s Loss Exceeds $800M in Third Quarter on $1.7B Net Revenue… With Acquihire of Flite, Snapchat Looks to Boost Ad Tech Capabilities… Small Business Owners Pessimistic About Holidays but Hopeful for 2017…
Street Fight Daily: Google’s Mobile-First Index, Mobile Marketing to Millennials
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Case Study: Some Potential Sticking Points with Google’s Mobile-First Index… Report: Millenials, Gen-Zers, And Brick-and-Mortar Retail… Uber’s Clash with Regulators Moves to Self-Driving Cars…
Street Fight Daily: Microsoft Partners With Here, Uber Self-Driving Ops in SF Halted
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here and Microsoft Expand Mapping Deal, Expanding Into Connected Car Data… California DMV Orders Uber to Stop Operating Its Self-Driving Cars In SF… Google’s Share of Referrals to Publishers Drops Significantly…
Local’s Next Hurdle: The Impressionable Use Fallacy
No matter how good the targeting, creative, and “right person, right place,” the vast majority of our time contains urgencies that render us immune to push-based mobile ads. It’s basically a question of how often we’re actually idle, and therefore impressionable to being rerouted from a deliberate course.
Street Fight Daily: AMP Delivers on Ads, Agencies Try to Cash In on Voice Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up To 200 Percent… What Advertising Companies Are Doing to Capitalize on Voice Tech… Quality, Transparency of Location Data Top Concerns for Marketers…
Street Fight Daily: Meal Kits Cut Into Local Supermarket Spending, Tracking Google’s Shift to Mobile-First
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Popularity of Meal Kits Sees Steady Rise, Cutting Into Supermarket Spending… Google’s Shift to Mobile-First: Mobile Moments That Matter… Gett Secures $100M Loan from Sberbank to Expand Its On-Demand Ride Service…
Local’s Next Battleground: In-Car Media
A few recent moves have begun to triangulate how Uber might build out auxiliary revenue channels. It will be all about enhancing your ride, then, down the road, an ad model. And it won’t involve in-car signage or digital displays.