DTC Brands Combine Physical Storefronts with Localized Search Strategy
Allbirds and Fabletics aren’t the first DTC brands to open up for in-store shopping, of course. Brands like Warby Parker and Bonobos pioneered the approach years ago. But the latest class of trendy DTC brands is doing things a little differently. Rather than focusing on urban centers, like New York and Los Angeles, DTC brands are using local data to target new, smaller locations in states like Arizona, Florida, and Texas.
6 Ways Brands Can Automate Updates on Local Facebook Pages
For a brand with 10, 100, or even 1,000 locations, having to create and manually update local Facebook pages can be daunting, but a number of hyperlocal vendors have stepped in with solutions to streamline the process. Here are six examples of platforms that multi-location businesses can use to automate their updates across local Facebook pages.
Hyperlocal Execs’ 2015 Predictions (Part Two): Cir.cl, xAd, Yodle, VendAsta
As we have for the past three years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2015. We ran the first installment of their responses yesterday — now here are the rest…