SOCi | Street Fight

News & Analysis

Raise Report: Factual, Uberall, SOCi Secure New Funding

September 7, 2018September 6, 2018 by Joseph Zappa

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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Planday, New Knowledge, Launchmetrics, and Uppercase.

News & Analysis

With SOCi Partnership, DexYP Brings Enterprise Social Media Management to SMBs

June 20, 2018June 20, 2018 by Stephanie Miles

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In a move that could have ripple effects across the local marketing community, DexYP is partnering with the social media management vendor SOCi to bring enterprise social media management to the small and mid-size business market.

News & Analysis

Street Fight Daily: AT&T and Verizon to End Sale of Location Data, DexYP Partners with SOCi

June 20, 2018June 20, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… AT&T, Verizon to End Sale of Location Data to Third Parties… Your Ad Tech Tax Is Amazon’s Opportunity… How the EU Is Implementing Its New Privacy Rules…

Heard on the Street

Heard On The Street, Episode 2: Jiu Jitsu and the Art of Content Marketing, with Monica Ho

April 25, 2018April 6, 2019 by Mike Boland

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“I’m a big believer in a value exchange,” says Monica Ho of SOCi. “Whether you’re a brand or an agency, or maybe you’re an entrepreneur, everyone is starved for more data on more information on certain things that are affecting the landscape.

News & Analysis

Openings and New Hires at SOCi, Foursquare, BrandMuscle

February 16, 2018February 23, 2018 by Geoff Michener

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Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Interbrand, Visto, and MediaCom.

News & Analysis

LBMA Podcast: GroundTruth, SOCi, Uber, Walmart

February 16, 2018February 15, 2018 by Asif Khan

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Walmart acquires Spatialand, Indola, Quebec City Magic Festival, and Coke.

News & Analysis

#SFSNYC: How SOCi Ties Local Reputation and Social Media at Scale

June 7, 2017June 7, 2017 by Joao-Pierre Ruth

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A high volume of reviews and feedback give voice to customer sentiment, especially at a national or global level. The trouble is sorting out how those comments relate to individual store locations, if at all, or if these are responses to specific marketing campaigns.

News & Analysis

6 Ways Brands Can Automate Updates on Local Facebook Pages

August 11, 2016August 11, 2016 by Stephanie Miles

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For a brand with 10, 100, or even 1,000 locations, having to create and manually update local Facebook pages can be daunting, but a number of hyperlocal vendors have stepped in with solutions to streamline the process. Here are six examples of platforms that multi-location businesses can use to automate their updates across local Facebook pages.

Commentary

Hyperlocal Execs’ 2015 Predictions (Part Two): Cir.cl, xAd, Yodle, VendAsta

December 31, 2014December 31, 2014 by The Editors

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As we have for the past three years, Street Fight recently asked a number of hyperlocal luminaries to weigh in with their predictions for where local is headed in 2015. We ran the first installment of their responses yesterday — now here are the rest…