Street Fight Daily: Groupon’s Big Redesign, Local Ad Tech Moves Outdoors

A roundup of today’s big stories in hyperlocal content, commerce, and technologyGroupon Builds New Website, Eyeing Marketplace Growth (USAToday)… Vistar And Verve Link DOOH, Mobile Screens, Create Location-Based Programmatic Platform (MediaPost)… Square Market Is Attracting Sellers That Have Never Taken A Reader Payment (GigaOm)…

Street Fight Daily: Yahoo Revisits Ad Consortium, Yelp Goes To Washington

A roundup of today’s big stories in hyperlocal content, commerce, and technologyNewspapers’ Ad Consortium With Yahoo Reboots (Poynter)… Yelp Just Got Its First D.C. Lobbyist (Fast Company)… WhitePages.com Fulfills Its Enterprise Destiny, Launches WhitePages PRO Identity Verification Platform (PandoDaily)…

ReachLocal President: SMBs Aren’t Buying Ads ‘Where the Eyeballs Are’

Nathan Hanks talks with Street Fight about what works and doesn’t for online marketing, how small businesses are “misappropriating” the money they spend on media, and why integration is the key to rich digital experiences.