Executive Survey: What’s Hot and What’s Not in the Connected Local Economy

Preliminary results from our forthcoming executive survey suggest that industry players are investing the most in mobile, followed by data and analytics. Respondents indicated that mobile marketing and managing company websites were the biggest challenges for local merchants, along with SEO and listings management. More complete survey results will be revealed at our upcoming Street Fight Summit in New York City.

With iOS 9 Release, Local Businesses Should Care ‘Deeply’ About Apple Maps

Most local businesses and search marketers have focused primarily on their visibility within Google Maps. With Apple’s iOS 9 now available, it’s time they focused their attention on Apple Maps as well. Businesses that don’t may soon fall behind competitors.

Mono CEO: In Local Marketing, U.S. Is Maybe 5 Years Ahead of Europe

Since its founding in 2007, Mono Solutions has been giving SMBs a complete package — from website building, to helping with online visibility, to engaging with customers, to doing business online. We recently caught up with the company’s CEO, Louise Lachmann, to talk about how she sees the local industry evolving.

Why All Brands Need to Prepare for the Localization of Marketing

In order to fully appreciate the significance of localized marketing, we first need to understand the dominant forms of marketing that preceded it. There have been three major technological disruptions over the past century that fundamentally changed the marketing landscape.

Street Fight Daily: Square Eyes IPO, Thumbtack’s SEO Struggles

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Expected To Go Public This Year (Forbes)… Thumbtack, A Startup Backed by Google, Returns to Google’s Graces After SEO Hiccup (Re/code)… Dunkin’ Donuts CMO Discusses the Risky Move to Mobile Loyalty (AdAge)…

Is There Such a Thing as ‘Too Local’ in SEO?

All things in moderation, including your geo-targeting. There are some instances where every single business should embrace local strategies, but if you go too local, you might miss out on some great clients and projects…

Street Fight Daily: Local’s SEO Bible, Google Eyes Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Local SEO Bible: The 2014 Local Search Ranking Factors (LocalSearchInsider)… Google Adopts Delivery-Service Model, Targets Amazon (Nasdaq)… Retailers Pin Hopes on Holidays After Sluggish Summer Sales (AdAge)…

How to Use Video Content to Boost Local Search Rankings

Over the past year, online video has become a powerful tool for boosting organic SEO rankings. Search engines still value video because it’s harder to make and is typically much more engaging. Here are a few tips to make sure you are getting the most value out of your branded content to compete online…

Foursquare

Street Fight Daily: Foursquare Ads Tap Twitter, Airbnb Courts Cities

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyFoursquare’s New Ads Tap Twitter And Require $100K Commitment (AdWeek)… Airbnb Cozies up to Cities (Fortune)… Charting the Years-Long Decline of Local News Reporting (Washington Post)…

Street Fight Daily: Uber’s Street Fight, The Decline of Alt- Weeklies

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Uber, Taxis Engage in French Street Fight (Wall Street Journal)… How the Village Voice and Other Alt-Weeklies Lost Their Voice in 2013 (Al Jazeera America)… Foursquare Quietly Unlocks Its Own “Local Data Aggregator” Badge (Moz Blog)…

Street Fight Daily: Groupon’s Big Redesign, Local Ad Tech Moves Outdoors

A roundup of today’s big stories in hyperlocal content, commerce, and technologyGroupon Builds New Website, Eyeing Marketplace Growth (USAToday)… Vistar And Verve Link DOOH, Mobile Screens, Create Location-Based Programmatic Platform (MediaPost)… Square Market Is Attracting Sellers That Have Never Taken A Reader Payment (GigaOm)…

Street Fight Daily: Yahoo Revisits Ad Consortium, Yelp Goes To Washington

A roundup of today’s big stories in hyperlocal content, commerce, and technologyNewspapers’ Ad Consortium With Yahoo Reboots (Poynter)… Yelp Just Got Its First D.C. Lobbyist (Fast Company)… WhitePages.com Fulfills Its Enterprise Destiny, Launches WhitePages PRO Identity Verification Platform (PandoDaily)…

ReachLocal President: SMBs Aren’t Buying Ads ‘Where the Eyeballs Are’

Nathan Hanks talks with Street Fight about what works and doesn’t for online marketing, how small businesses are “misappropriating” the money they spend on media, and why integration is the key to rich digital experiences.