3 CRO Techniques That Actually Convert Visitors

The web is filled to the brim with quick conversion rate optimization tips. These include changing the color of your CTAs, making headlines catchier, and changing the background image of your landing page, among many others. While these strategies have shown results, there are a few effective CRO techniques that are often overlooked. In this article, I discuss less common CRO techniques that have the potential to drive significant results. 

mobile data

Why Conversion Mapping and SEO Go Hand in Hand

Terry Cane: Search engine optimization isn’t just about on-page technical elements. Not anymore. These days, it’s as much about user experience as it is how well you can appeal to search engine robots. And a big part of that is conversion mapping—understanding the route your leads take from their first click to their purchase.

As Voice Gets Established, Brands Grapple with Implementation

Consumer demand for voice technology has never been greater, and industry heavyweights like Google and Amazon are gearing up for a platform war as they work to integrate voice assistants into virtually every area of the connected consumer’s life. But behind the scenes, many brand marketers are struggling to connect the dots and design campaigns around a technology they don’t fully understand.

Heard on the Street, Episode 18: Local Marketing is All About Content, with Andrew Beckman

What are the latest developments in location-based advertising and marketing for large national brands? This question anchored the many topics we batted around with Location3 chairman Andrew Beckman on the latest episode of Street Fight’s Heard on the Street podcast.

Google Testing Restaurant Booking, Foreshadowing Ever Tighter Grip on Local Commerce

The news is an important signal that local-commerce options like Reserve with Google will get sleeker and more dominant in the years to come. And it calls to mind a crucial local-search debate: Will Google SERPs and the many options for engagement with local brick-and-mortars on them effectively supplant the local business website as the crucial interface for interacting with customers?

Heard on the Street, Episode 17: Local SEO and Seeing the Matrix, with Andrew Shotland

What are the latest developments in local search ranking factors and SEO? These were a few topics we batted around with Local SEO Guide CEO Andrew Shotland on the latest episode of Street Fight’s Heard on the Street podcast.

Study: SEO Suffers From Lack of Context

Consumers frequently use the same terms in different ways, making it a challenge for marketers to accurately understand their online queries. Professors Jia Liu and Olivier Toubia found that digital marketers are at a distinct disadvantage as they attempt to infer content in quantifiable ways.

Heard on the Street, Episode 14: Boosting Sales with Google My Business

During September’s Brandify Summit, we listened to an in-depth case study from Dick’s Sporting Goods on sharpening a localized search marketing strategy for multilocation brands around things like Google Posts. We feature that talk in the latest episode of Heard on the Street (see above).

Street Fight Daily: Mobile to Surpass Traditional Media Combined; Brands: Be Wise About AI Use for Customer Engagement

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Mobile Ad Spending to Surpass All Traditional Media Combined by 2020… Despite AI Advances, Consumers Crave Human Interactions… Google Assistant, Search Add Best Buy and Nike as Shopping Partners…

6 Ways to Engage Your Online Audience and Turn Visitors Into Customers

How do you create content that will help you attract new customers, establish long-term relationships with your existing customers, and reach your business goals? Here are six practical recommendations on how to make your content marketing work.

How Business Reviews Contribute to Local SEO

Local businesses need to pay attention to the reviews that they are getting to make sure that they have an optimized online presence. Reviews definitely play a part in a business’ local SEO, and they also help improve customer interaction and CTR.

Street Fight Daily: Prime Day Undercuts Brick-and-Mortars, Google’s Local Staying Power Supersedes Social

IN THE HALLS OF SILICON VALLEY: AMAZON, GOOGLE, FACEBOOK… Prime Day 2017 Marked Week of Lowest Foot Traffic for Retailers Last Summer… Does Google Really Need a Social Network to Succeed at Local?… Facebook Is Finding New Uses for Instagram…

Performance Partnerships: A Better Way to Define Affiliate Marketing

Performance Partnerships can only exist within a CPA model because the partners win and lose together. This isn’t the case with many of the other channels labeled as performance marketing. Performance Partnerships include everything that people want in their affiliate relationships and exclude all that is undesirable.

Street Fight Daily: A Glossary for SEO, Why Brands Favor Hybrid In-House Marketing

TODAY’S LOCAL HEADLINES… The Small Business Owner’s Guide to Conquering SEO: The Glossary… Why Brands Favor Hybrid In-House Marketing… MediaMath Has $180 Million to Spend on Acquisitions—What’s Next?…

The Bifurcation of the Local SEO Services Market

“The changing nature of search and the increasing localization are making “traditional SEO” harder, more expensive, and less productive of ROI, and that should lead every agency to assess what they are delivering and to whom,” Mike Blumenthal tells David Mihm in their latest biweekly column.

A Major Domain Sale Suggests Primacy of Search in Future of MarTech

With search now driving more website traffic than social, John Pollard of Donuts Inc. believes the acquisition of Vacation.Rentals is representative of the importance of not only keywords but also domain names for businesses hoping to capture customers’ attention via SEO.

Back to Basics: Why Every Business Should Invest in SEO

Contributor Kelsey Taylor goes back to the basics, laying out a case regarding the fundamental usefulness of SEO that might be presented to local business owners or industry newcomers. 

#SFSW18: Factual CEO Talks Company’s Top-Notch Approach to Location Data

Unlike so many location-based rivals, Factual’s goal is not to convert geospatial data into top-notch marketing solutions. The company, founder and CEO Gil Elbaz said Wednesday morning at Street Fight Summit West in Los Angeles, is laser-focused on providing top-notch location data. 

Q&A: Does Google’s Latest Product Mean Death by a Thousand Cuts for Brands

Google really left businesses hanging with the Q&A release, Mike BLumenthal tells David Mihm in their biweekly column: “We had enough engineering cycles that we could “step into the breach” of what is obviously a big brand problem. Whether it is long term or not depends on what Google can parse from the questions in terms of improving results. “

How Much Should We Still Care About Duplicate Content?

There has been a belief that duplicate content — although it is not cause for a penalty, unless it appears deceptive — hurts the overall quality of the website. Therefore, for years, duplicate content has been on a website audit checklist as an item to fix. But is that still the case?