5 Tools Local Retailers Can Use to Build Digital Storefronts
The majority of local retailers — including those with basic websites that are optimized for mobile — still aren’t offering customers tools to browse listings and complete purchases with their smartphones. Here are five platforms that local businesses can use to quickly (and cheaply) set up digital storefronts where customers can purchase goods and services via mobile…
6 Marketplace Platforms for Local Buyers
Limited-time promotions are an effective way to generate immediate customer demand, but what happens once the hype is over and the deal is complete? To counteract their one-and-done reputations and give merchants a way to extend their promotions, a number of hyperlocal companies are developing local marketplace platforms with more opportunities for long-tail marketing…
Street Fight Daily: PayPal Expands In-Store, Hyperlocal Media Defended
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… PayPal Adds New Retailers For In-Store Payments Product; Tests Order-Ahead Pickup At Jamba Juice (TechCrunch)… Hyperlocal is Deserving of Its Hype (The Guardian)… Scoutmob Finds Surprise Success with Etsy Competitor Shoppe (PandoDaily)…
Where to Look if You’re a Job-Seeking Professional in Local
Based on our conversations with presidents and CEOs and other data we track in the marketplace, we have seen a strong demand in two key areas: sales and technology. Companies continue to build up both inside, outside and national sales forces across the country. On the technology front, if you have experience with a consumer driven web company, you know how robust the job market currently is for people with your skill set. Learn more about who’s hiring and who’s not…
Case Study: Gourmet Grocer Uses Punchpoints for Foolproof Rewards
Like many small business owners, Janea Boyles is short on time and short on cash. Rather than devoting resources to building an in-house rewards and discount program at The Mercantile, the gourmet grocery shop she co-owns in Atlanta, Boyles has opted to partner with outside marketing platforms like Punchpoints, Frequentr, and Scoutmob…
PODCAST: This Week in Location-Based Marketing — Foursquare, Project Noah
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at the IOC Foursquare campaign, and at whether Fox’s breakout television series Touch can help AT&T’s airgraffity. Plus news from Navizon, Bing, Geofeedia, Exec App and Scoutmob as well as our resource of the week and special guest Yasser Ansari of Project Noah…
Foursquare Partners With Scoutmob to Syndicate Offers
This morning, deals site ScoutMob and location-based social network Foursquare have announced a partnership that will see the Atlanta-based company’s local deals distributed across Foursquare’s platform. 500 deals from Scoutmob’s thirteen markets will join offers from a handful of other sites like Groupon, Living Social, and Gilt City that are already on Foursquare…
Street Fight Daily: 11.29.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.…
LocalVox Launches Full-Service Marketing Solution To Help Local Merchants Target Their Customers (TechCrunch)…
Groupon Stock Now Half Off (AllThingsD)…
How Groupon and Livingsocial Impact Businesses and Users (Washingtonian)…
Case Study: Portland Salon Uses Scoutmob to Increase Exposure, Not Financial Risk
As a new business owner in Portland, Ore., Robin Carlisle has relied heavily on local press and word-of-mouth to promote her salon, Holiday Hair Studio. She initially shied away from daily deal promotions out of fear that an influx of customers would overwhelm her studio, located inside a vintage trailer. She ultimately decided to give Scoutmob a try this past July, in part because the company was new to Portland . Carlisle felt confident that she would be able to use the promotion for exposure without taking on more financial risk than she could handle…