Street Fight Daily: 04.14.11 | Street Fight

Street Fight Daily: 04.14.11

Street Fight Daily: 04.14.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

NPR has been quietly laying the groundwork for a nationwide online advertising network that could massively increase underwriting dollars at member stations. The network will allow NPR to place locally targeted sponsorship buys inside audio streams. (Fast Company)

Web advertising in the U.S. resumed double-digit growth in 2010, outpacing traditional media and surpassing newspaper ad revenue for the first time, according to the Interactive Advertising Bureau. (Wall Street Journal)

Like every other major Web company, Microsoft is testing the waters of the daily deals industry, teaming up with business directory Lokaldelen to target the Swedish market. (Daily Deal Media)

As it moves to become “more social,” Patch’s new features will include “aggregation and blogging tools,” said a spokesperson for the company. The company is aiming to have more than 1,000 sites by the end of the year, double the total it had in 2010. (Paid Content)

A new report finds that 60% of smartphone users still aren’t using location-based services — but that the technology is near a tipping point. The study also revealed strong correlation between location-based service usage and heavy social network usage. (Press Release)

Daily deals service Scoutmob, which has raised $1.5 million, is expanding into 10 new cities across the U.S. The site differentiates itself by playing up its mobile presence, with deals delivered to mobile devices and instantly redeemable. (Business Insider)

LivingSocial has announced a partnership with Next Jump, a provider of employee rewards and loyalty programs. The alliance will allow LivingSocial to present its daily offers to the 100 million consumers in the Next Jump network. (Daily Deal Media)

At a recent ad conference, Radio Shack CMO Lee Applbaum revealed data indicating  that Foursquare users at Radio Shack generally spend three-and-a-half times more money compared to what non-Foursquare users spend. (Clickz)

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