On-Demand Services and Apps Becoming Inevitable Tools for Reaching Customers

Plenty of companies claim to be the “Uber of” their respective markets, but there is more to making it in this scene than just getting goods to customers fast. And not every company gets it right immediately; there is a steep learning curve for handling the logistics behind on-demand services.

Street Fight Daily: Facebook News Feed Changes Barely Alter Traffic, On-Demand Startups Falling Short

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Friends-and-Family News Feed Change Doesn’t Seem to be Hurting Publisher Traffic… Omnicom Wins Massive $3 Billion AT&T Ad Account… Postmates Has Failed to Make Uber-for-Anything Cheap…

Deliv CEO: ‘We’re Selling the Picks and Shovels’ for Brick-and-Mortar Gold Rush

Deliv CEO and Founder Daphne Carmeli — who will be a speaker at Street Fight Summit West tomorrow in San Francisco — caught up with us recently to talk about what sets today’s delivery startups apart from their fallen predecessors.

Street Fight Daily: Washington Post Revamps Digital Ads, Bad Mobile Experiences Hurt Brands

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Postmates Make the Case for SMB Deliveries… The Washington Post Introduces “Fuse,” New Tech for Ads Across All Post Platforms… Why Google Beat Yahoo in the War for the Internet…

Street Fight Daily: Uber Gets Merchants to Pay for Rides, Shopify Teams Up with Postmates

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Offers Gets Merchants to Pay for Rides… More Than 21,000 Businesses Can Now Add Same-Day Delivery Through Postmates… Vacation Rental Startups Attract $100 Million in Funding So Far This Year…

Street Fight Daily: Gannett Makes Offer for Tribune Publishing, UPS Focuses on SMBs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Tribune Publishing Is Weighing a Surprise Offer from Gannett (Poynter)… The UPS Store Will Kick Off ‘Small Biz Salute’ for Small Business Week (AdAge)… Leaked Postmates Financials Suggest Company Might Be Doing Better Than Everyone Thought (TechCrunch)…

Street Fight Daily: Airbnb Makes Local Push, Google Dominates Mobile Paid Search

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Airbnb Wants Travelers to ‘Live Like a Local’ With Its App (New York Times)… Google Drove 95% of U.S. Smartphone Paid Search Clicks in Q1 (Search Engine Land)… Porch Partners with Wayfair to Take On Amazon (Seattle Times)…

Street Fight Daily: Local News Publishers Form Ad Company, Google Still Betting on Beacons

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 4 of the Biggest Media Publishers in the U.S. Form an Advertising Company (Business Insider)… Google May Have Found a Way to Make the Real-World Web Work (Wired)… Apple Pursues New Search Features for a Crowded App Store (Bloomberg)…

Street Fight Daily: Amazon Could Buy Stake in HERE, New Subscription Service from Postmates

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon In Talks to Buy Stake in Mapping Company HERE (Yahoo Finance)… Postmates Launches Subscription Service, Hits 1M Monthly Deliveries (TechCrunch)… More Brands Mean Many More Buttons for Amazon Service (New York Times)…

Street Fight Daily: Google’s Increasingly App-Like Mobile Web, Mobile Sensor Project ‘CrowdSignals’

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Gradually Turning Mobile Search Into an App-Like Experience (Screenwerk)… CrowdSignals Aims to Create a Marketplace for Smartphone Sensor Data (New York Times)… Retail Browsing Is Rapidly Shifting to Mobile, So Why Isn’t Buying? (AdAge)…

How the Rise of the On-Demand Economy Is Driving Flexible Convenience

“Customers drive booking, bookings drive pros, the pros drive availability and availability comes all the way back around and drives customers and booking,” Handy founder Oisin Hanrahan tells Street Fight. His company and others are figuring out over time what works and what doesn’t in local on-demand.

Street Fight Daily: Waze Partners With Lyft, Craigslist Competitor 5miles Now Valued at $300M+

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Waze to Scoop up More Data through New Partnerships (Wall Street Journal)… Mobile App 5miles Raises $30M at a $300M+ Valuation to Rival Craigslist in Classifieds (TechCrunch)… Bootler Brings Comparison Shopping to Food Delivery Services (Chicago Tribune)…

10 Pivotal Moments From the On-Demand Economy in 2015

From huge expansion to Asian markets to massive funding rounds to drone deliveries and new technologies, 2015 will go down as a landmark year for the on-demand economy. As we get ready to watch the ball drop on December 31, it’s a good opportunity to look back at 10 pivotal moments from this past year and their impact on the future of on-demand.

5 Keys to Small Business Success in 2016

It’s no longer enough to just have a Facebook page or a website that’s optimized for mobile. To stand out in an increasingly competitive marketplace in 2016, local merchants will need to dig in and start using hyperlocal technology to its full potential.

Street Fight Daily: Yahoo’s Search App Gets a Big Update, Postmates Moves Further into Commerce

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Search App for iPhone Gets a Bit More ‘Now’ with Personalized Content (Search Engine Land)… Postmates Digs into Commerce with Curated ’12 Days of Postmates’ Campaign (TechCrunch)… Procter & Gamble’s New Strategy Shows Agencies Still Needed for Programmatic (Digiday)…

Street Fight Daily: Gawker Media’s Ecommerce Success, Amazon Will Have Its Own Fleet of Shipping Trucks

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Gawker Turned into Groupon (Motherboard)… Amazon Buys Thousands of Truck Trailers as Its Transportation Ambitions Grow (Recode)… Waze’s Growth Chief: Even Driverless Cars Need a Better Route (USA Today)…

On-Demand and Deep Linking Becoming More Deeply Linked

The worlds of on-demand and deep-linking took another step closer when ride-sharing giant Uber announced a new mechanism for app developers to incorporate a button for users to request an Uber driver. Expect to see more of this kind of app integration among on-demand services, giving the market leaders greater scale and distribution.

Street Fight Daily: Yahoo’s Advertising Woes, Starbucks Launches Delivery Service with Postmates

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yahoo Struggles as an Afterthought to Advertisers (New York Times)… Starbucks Launches Delivery Service in Partnership with Postmates (TechCrunch)… On-Demand and Deep Linking Becoming More Deeply Linked (Street Fight)…

Case Study: Restaurant Increases Visit Frequency with Mobile Ordering Option

Cold-calling techniques have a notoriously low success rate for hyperlocal vendors trying to onboard new merchants, but it was an unsolicited drop-in that led to The American Grilled Cheese Kitchen’s successful three-year relationship with ChowNow, an online ordering system and marketing platform for restaurants.

Street Fight Daily: A Deep Dive into the Yahoo-Google Partnership, Square’s IPO Struggles

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What Does Yahoo’s New Google Partnership Mean for SEO’s Future? (Search Engine Land)… Square, Facing a Chilly Market, Persists in Pursuing IPO (New York Times)… Pinterest Sharpens Its Visual-Search Skills (Wall Street Journal)…