LBMA Presents Location Weekly: Placer.ai Raises $12M; X-Mode Acquires Assets of Location Sciences

On this edition of Location Weekly from the Location-Based Marketing Association: X-Mode acquiring the assets of Location Sciences, Placer.ai raising $12M, Stasher getting $2.5M to help travelers stow their luggage, MGI acquiring Verve, Kroger launching a new lab on digital grocery innovation, and H&M launching pay later with Klarna in the US.

What Comes Next for Indoor Navigation? Enterprise Success, SMB Struggles

Gimbal COO and CMO Matthew Russo says that at scale, indoor location technology is advanced enough that it works incredibly well. Russo says that at Gimbal, he has worked with major brand clients who are able to understand when a VIP walks into their lobby. They also know if the customer has waited too long at a check-in line, and they’re able to present customers with special offers or keyless check-ins at their rooms.

“But if you’re a pizzeria owner with a single storefront looking to send a push notification to people walking by, you probably won’t see the results you’re hoping for,” Russo says.

Could those scaling issues be holding back the indoor navigation industry, and if so, what’s the solution?

7 Location Analytics Firms for Malls and Shopping Centers

If you want to see what retail innovation looks like first-hand, walk into a shopping mall. Faced with the option to transform or die, shopping mall operators across the country are choosing to fight back against the shifting tides in retail.

Here are seven tech firms that malls, and other retail giants, are relying on to collect and study location data gleaned from shoppers’ mobile devices.

Raise Report: Placer.ai, Leap, LoopMe Secure New Funding

Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s report includes funding for HeadSpin, Mavrck, Entertainment Data Oracle, and ZypMedia.