PlaceIQ Study Examines the State of Integrated Marketing
A generational shift is impacting the way consumers interact with brands, downplaying the role that physical stores play in the traditional retail environment. According to Duncan McCall, CEO of location intelligence firm PlaceIQ, the changes that brands have seen thus far are just the tip of the iceberg.
Street Fight Daily: Digital Habits Disrupt Grocery, What New iPhones Mean for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Deloitte Study Shows 51% of Grocery Purchases Influenced by Digital, Urges Action… End of an Era: Amazon’s 1-Click Patent Expires, Opening Practice to Rivals… Google Relaxes Policy on Subscription Sites, Lending Publishers a Hand…
PlaceIQ’s New Service Looks to Give Brands the Full Competitive Picture
As more and more brands invest in location-based marketing campaigns, there’s a crucial need to zoom out and see the big picture. In an effort to bring marketers to this full circle moment, PlaceIQ today is debuting LandMark, a new data-as-a-service capability that allows brands access to their location-based audience and insights platform.
Street Fight Daily: GoDaddy Acquires Euro Rival for $1.8 Billion, How Foursquare Tackles Attribution
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GoDaddy Acquires Rival Host Europe Group for $1.79 Billion… How Foursquare Leverages Location for Attribution… Don’t Expect To See Amazon’s Checkout-Free Grocery Store Mirrored by Local Retailers Anytime Soon…
With New Partnership, Commerce Signals and PlaceIQ Marry Location With Transaction Data
Commerce Signals this week rolled out its new centerpiece product, called databridge. The platform lets marketers see unfiltered transaction data directly from financial institutions when purchases are made. This transaction information is being combined with location data in a new partnership with PlaceIQ.
Street Fight Daily: Meal Kits Cut Into Local Supermarket Spending, Tracking Google’s Shift to Mobile-First
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Popularity of Meal Kits Sees Steady Rise, Cutting Into Supermarket Spending… Google’s Shift to Mobile-First: Mobile Moments That Matter… Gett Secures $100M Loan from Sberbank to Expand Its On-Demand Ride Service…
Street Fight Daily: Brands Leverage Apple Search Ads, Yelp Struggles Internationally
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Big Brands Are Already Targeting Their Competitors with Apple Search Ads… Yelp, Struggling Internationally, Lays Off 175 In Sales and Marketing… Foursquare Licenses Drawbridge’s Cross-Device Identity Data for Location Intelligence…
PlaceIQ Announces Strategic Investment From Alibaba Group, Expansion Into China
The location-based audience and insights platform has partnered with — and received a strategic investment from — Alibaba Group, the largest online and mobile commerce company in the world. The minority investment will be used to help PlaceIQ scale its operations globally, beginning with the Chinese market.
Street Fight Daily: Labor Ruling Threatens Uber’s Contractor Model, Geofeedia Used to Monitor Protests
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Drivers Ruled Eligible for Jobless Payments in New York State… Geofeedia is Just the Tip of the Iceberg: The Era of Social Surveillance… BuzzFeed’s Head of Commerce Talks About Shop, Part of Media Company’s E-Commerce Efforts…