Google Appears to Test Netflix-Like Personalization Score for Local Businesses

Just as Netflix displays match scores in the arena of entertainment, showing users a percentage indicating how likely they are to enjoy a new film or TV show, Google appears to be testing a feature that shows searchers how likely they are to enjoy a local business.

New Hires at Uber, JumpCrew, Freckle IoT

Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s edition includes openings and new hires at dataPlor, Netflix, and Amobee.

LBMA Podcast: Instagram, Netflix, LiveNation & LetGo App

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: GM + IBM & Mastercard, AliPay coming to U.S., Staples Easy Button, Shell + NavAds, Lyft and JetBlue, Google pilots with Myer, and Custom Curated Experiences.

Street Fight Daily: Bloomingdale’s Capitalizes on Snapchat Geofilters, Amazon Video Threatens Retailers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Geofilters Help Bloomingdale’s Connect with Next Generation of Shoppers… Amazon’s Video Steaming Service is a Threat to Retailers, Not Netflix… Google Looking at How to Measure Brand Awareness for Search…

Street Fight Daily: Wal-Mart May Buy Jet.com, MasterCard Teams Up with PlaceIQ

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Looking at Amazon, Wal-Mart in Talks to Buy Web Retailer Jet.com… New Report Identifies Enterprise Customer Types and Needs… MasterCard Hooks Up With PlaceIQ for Location-Based Insights…

LBMA Podcast: WayRay’s Holographic Navigation System, Samsung Makes Holiday Piano Out of Tablets

On the show: WayRay launches the world’s first holographic navigation system; Samsung fashions a holiday piano out of 112 tablets; Membo — the Yik Yak for local discovery; Moz partners with NavAds BV; Netflix socks turn your TV off if you fall asleep. Plus, news from Factual; Mondelez; Facebook and Uber; JCPenney; and Best Buy.

LBMA Podcast: Walkbase and Samsung Team up for In-Store Analytics, Localistico Makes Location Easier for SMEs

On the show: Walkbase and Samsung team up for in-store analytics; Localistico makes location easier for SMEs; Amazon creates its own Uber for packages with “Flex;” Nescafé and Google partner for 360-degree virtual reality experience; Beacons for Good. Plus, news from Best Buy, Google, Foursquare and OpenTable, and Virgin and Netflix.

Meet Cups: Endless Coffee for $45 a Month

The third biggest coffee chain in New York isn’t a chain at all. It’s Cups, an Israeli app that wants to turn the city’s independent coffee shops into Netflix-style subscription service. The app offers subscribers unlimited coffee, tea, or espresso at a growing number of small coffee shops across Manhattan and Brooklyn…

Mobile Local Media: The State of the Union

The end of the year is upon us and that means top ten lists, year-in-reviews, and predictions galore. Sort of in that spirit but a slightly different format, I’ve been organizing the way I look at the mobile local world into a few buckets. So as this month’s column, here’s my state of the union in mobile local media…

Street Fight Daily: eBay Acquires Shutl, Tracking Companies Set New Rules

A roundup of today’s big stories in hyperlocal content, commerce, and technologyeBay Acquires Shutl, Races Amazon To Your Front Door (ReadWrite)… Tracking Companies Agree to Notify Shoppers, But Retailers Demur (Wall Street Journal)… Why Longtime Netflix CFO Barry McCarthy Just Agreed to Work for Clinkle’s 22-Year-Old CEO (AllThingsD)…

The Uber-ization of Local Commerce

Last week, ReachLocal took its new commerce platform for home services, ClubLocal, off of its training wheels, expanding the program into the Bay Area. Pitched as an Uber for home services, the company aims to create a self-service platform to facilitate the booking of home repairs and plumbers — but its execution overlooks some of the dynamics that make some industries, like taxicabs, more fitting to the model than others…

Big Data and Local Search: The Netflix Precedent

We’ve entered an era when product decisions can be made not by analysis of demographics or user testing but by extremely fine-tuned measurements of current user activities. For local search, the question becomes just how many of our passive online activities can be converted into data points to be examined for purposes of marketing and product development?

Street Fight Daily: Aol Under Armstrong, Big Moves in Online Delivery

A roundup of today’s big stories in hyperlocal content, commerce, and technology.At AOL Under Tim Armstrong, the Only Constant Is Change (AdAge)… Made To Order: Big Moves In Online Food Delivery (ReadWrite)… Report: Geo-Aware, Geofenced Ads Outperform Other LoMo Targeting (Screenwerk)…

Hyperlocal Media and Collaborative Consumption Services

The “shared economy” being ushered in by startups like Airbnb, Getaround and Toolspinner is creating new marketplaces where locals can rent their homes, cars, and tools to neighbors. This new trend enables the efficient sharing of resources and goods that are used on occasion as an alternative to outright ownership…

Groupon Pulls a Netflix with Groupon Now (and That’s a Good Thing)

As with other Groupon subscribers, a $10 credit landed in my in-box this week. The catch? I have to subscribe to Groupon’s mobile app. It’s part of the ongoing and accelerating full-court press by the biggest daily deal site around the launch of Groupon Now, a geotargeted deal product with much tighter time limitations. This is part of Groupon’s grand plan to shift towards becoming a real-time, location specific, expiring inventory deal site rather than a glorified coupon clipper. … Give Groupon credit for taking a page from the Netflix playbook in rapidly moving to seize a better sales mechanism after spying the declining value of its existing one.