Meta's AI-Powered Features Bring In New Era for Advertising Tech

Times are Changing: Meta’s AI-Powered Features Bring In New Era for Advertising Tech

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In a move that could potentially reshape the adtech landscape, Meta has announced its latest foray into the world of artificial intelligence for advertising. The company formerly known as Facebook is set to roll out a suite of new generative AI features that can create ad backgrounds, expand images, and generate multiple versions of ad […]

Mastering Threads - 5 Brands with Winning Strategies for the Newest Social Platform

Mastering Threads – 5 Brands with Winning Strategies for the Newest Social Platform

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Less than one week after its public debut, Threads has already become the fastest-growing mobile app in history. More than 100 million users signed up for Meta’s new social platform in just the first five days — and now brand marketers are ready to get in on the action. While Threads looks nearly identical to […]

How MULO (Multi-Location) Brands are Using Threads

How MULO (Multi-Location) Brands are Using Threads

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The newest social media app, Threads from Meta, has already close to 100 million users after its launch on July 5th. (As of this publishing, the number may even be higher, reflecting the viral spread of the app.) Despite skepticism about its functionality and staying power, big brands have already “threaded up” and are claiming […]

Why It Matters that Home Depot Reportedly Gave Meta Shopper Data Without Consent

Why It Matters that Home Depot Reportedly Gave Meta Shopper Data Without Consent

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The Home Depot-Meta incident imparts a broader lesson about the limitations of basing a data privacy strategy on the collection of first- or zero-party data.

virtual reality metaverse

Consumer Expectations Meet Marketing Reality in the Metaverse

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Meta shareholders have had it with the metaverse. When Mark Zuckerberg renewed his commitment to the project in an earnings call last week, Meta shares plunged 25%. For consumers, it’s a different story.

Meta Introduces “Third Screen” to Brand Marketers at Place 2022

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Everyone’s talking about the metaverse. What does it really mean, and what impact will the metaverse have on local commerce over the next decade?

Meta Walks Back Hyperlocal Efforts

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Meta has taken a crack at several local commerce initiatives over the years. That’s everything from Facebook Marketplace to Instagram’s new map interface. But one of those efforts recently took a step back: Neighborhoods.

Location-Based Marketing Association: Meta Goes After Restaurant Sales

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In this episode of Location Weekly, the Location-Based Marketing Association covers BC Transit debuting NextRide real-time transit info, PayTile launching a geo-location payment app, Meta going after restaurant sales, and Immertia releasing an AR packaging platform.

virtual reality metaverse

5 Ways Retail Brands Are Embracing the Metaverse

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As retail brands jump into the test-and-learn phase, the concept of what it means to be involved in the metaverse is already evolving. Here’s how top retail brands are embracing the metaverse as they look for new opportunities for marketing growth and innovation.