Meta Introduces “Third Screen” to Brand Marketers at Place 2022

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Everyone’s talking about the metaverse. What does it really mean, and what impact will the metaverse have on local commerce over the next decade?

Meta Walks Back Hyperlocal Efforts

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Meta has taken a crack at several local commerce initiatives over the years. That’s everything from Facebook Marketplace to Instagram’s new map interface. But one of those efforts recently took a step back: Neighborhoods.

Location-Based Marketing Association: Meta Goes After Restaurant Sales

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In this episode of Location Weekly, the Location-Based Marketing Association covers BC Transit debuting NextRide real-time transit info, PayTile launching a geo-location payment app, Meta going after restaurant sales, and Immertia releasing an AR packaging platform.

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5 Ways Retail Brands Are Embracing the Metaverse

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As retail brands jump into the test-and-learn phase, the concept of what it means to be involved in the metaverse is already evolving. Here’s how top retail brands are embracing the metaverse as they look for new opportunities for marketing growth and innovation.