Times are Changing: Meta’s AI-Powered Features Bring In New Era for Advertising Tech
In a move that could potentially reshape the adtech landscape, Meta has announced its latest foray into the world of artificial intelligence for advertising. The company formerly known as Facebook is set to roll out a suite of new generative AI features that can create ad backgrounds, expand images, and generate multiple versions of ad […]
Mastering Threads – 5 Brands with Winning Strategies for the Newest Social Platform
Less than one week after its public debut, Threads has already become the fastest-growing mobile app in history. More than 100 million users signed up for Meta’s new social platform in just the first five days — and now brand marketers are ready to get in on the action. While Threads looks nearly identical to […]
How MULO (Multi-Location) Brands are Using Threads
The newest social media app, Threads from Meta, has already close to 100 million users after its launch on July 5th. (As of this publishing, the number may even be higher, reflecting the viral spread of the app.) Despite skepticism about its functionality and staying power, big brands have already “threaded up” and are claiming […]
Meta Walks Back Hyperlocal Efforts
Meta has taken a crack at several local commerce initiatives over the years. That’s everything from Facebook Marketplace to Instagram’s new map interface. But one of those efforts recently took a step back: Neighborhoods.