Letter From the Editor: Mapping the Future of Local Commerce

Of all of the technologies and consumer touchpoints to local commerce, mapping is perhaps the most relevant. This centuries-old technology has gone into hyperdrive over the past 15 years since the launch of Google Maps, and it continues to be a primary tool for local search and discovery.

But what’s the state of the art and how is it evolving? This will be Street Fight’s focus in the month of September. This follows last month’s connected car theme and past months’ reporting and commnetary on privacy, retail transformation and the “beyond the screen” evolution of voice and visual search.

Latest Local Marketing Merger Aims for Scale in Critical Listings Management Sector

Uberall’s acquisition of Navads highlights the importance of listings management and its integration with reputation management. Street Fight’s latest survey of multi-location brands shows a correlation between use of both these types of services and the overall effectiveness of local marketing.

MapQuest Tackling More Location Data and Services Under Verizon Ownership

Elise Neel, the head of MapQuest for business, spoke to Street Fight recently about the ways marketers now regard and value location data, the role mixed reality may play in mapping, and what it means for MapQuest to operate under Verizon’s ownership.

Hexagon Geospatial Aims to Make Maps More Important Than Ever Using Geo-data and Analytics

These days, we rely on maps not only to provide us a route, but also to be relevant in real-time. If a road is closed, we expect our map app to tell us as much. If a place of business we were planning on driving to is no longer open, then our map better have that information.

With iOS 9 Release, Local Businesses Should Care ‘Deeply’ About Apple Maps

Most local businesses and search marketers have focused primarily on their visibility within Google Maps. With Apple’s iOS 9 now available, it’s time they focused their attention on Apple Maps as well. Businesses that don’t may soon fall behind competitors.

Mapsense CEO: The Rise of On-demand, Location-based Apps Is a ‘Huge’ Opportunity

Smartphone users are familiar with consumer-facing map services such as Google Maps, which consistently ranks among the most frequently used apps. But companies depending on maps are far more numerous than map services apps. Countless mobile apps that use location services such as delivery-oriented Instacart and transportation-oriented Uber rely on mapping software, and still more […]

Street Fight Daily: Apple’s Mystery Mapping Vans, Google’s Other Payment Play

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mystery Solved: Apple Vans gathering Next-Gen Maps Data, Grabbing Street View Storefronts and 3D images (9to5 Mac)… Google’s Other Mobile Payments Service: Hands Free at McDonald’s (Wall Street Journal)… Dave Morin Sells Path’s Social Networking And Messaging Services To Prevent The Rest Of The Path Ship From Sinking (Pando)…

Street Fight Daily: Facebook Buys Moves, Lyft Puts Capital to Work

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… By Buying Moves, Facebook Acquires High-Value Passive Location Technology (GigaOm)… Lyft Puts New Megabucks to Work: Launches in 24 Cities, Cuts Prices Again, Drops All Fees (Recode)… Berg Insight: Mobile Location-Based Advertising will be worth $14.8B in 2018 (FierceWireless)…

Street Fight Daily: Groupon Embraces Self-Serve, PlaceIQ Raises $15M More

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Now You Can Finally Launch a Groupon Deal Without Ever Talking to a Human (Recode)…Datalogix Buys Shopper-Marketing Firm Spire to Extend Data and Market Reach (AdAge)…What Does the Yahoo-Yelp Partnership Mean for Foursquare? (Fortune)…

Street Fight Daily: Apple Expands iBeacon, The Hack That Saved Foursuare

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Apple Launching iBeacons To Guide Store Visitors (Associated Press)… The Brilliant Hack That Brought Foursquare Back From the Dead (Wired)… Twitter’s Dorsey Vies With SoftBank’s Son for Japan Shops (Bloomberg)…

Street Fight Daily: More Users Share Location, Twitter Files For IPO

A roundup of today’s big stories in hyperlocal content, commerce, and technologyThree quarters of smartphone users share their location, says study (MarketingLand)… Twitter Files for Initial Public Offering (Wall Street Journal)… Senator Asks Cellphone Carriers: What Exactly Do You Share With Government? (New York Times)…

Street Fight Daily: Foursquare Shows ‘Check-In’ Ads, LivingSocial Cuts Back

A roundup of today’s big stories in hyperlocal content, commerce, and technologyFoursquare Starts Showing Ads After You Check In (AdAge)… LivingSocial To Stop Producing Local Events, Cut At Least 30 Jobs (Washington Business Journal)… Revamped Google Maps App Aims to Give Users More Content (Wall Street Journal)…

MapQuest Tries Its Hand at Social Discovery With mqVibe

The newish social mapping project debuted by MapQuest last October has been trying to create a neighborhood-centric “discovery” engine. The service launched in 50,000 neighborhoods across the U.S. and uses social media information about an area to generate a score for these neighborhoods.