How Retailers Use AI, Mapping to Boost ROI on Store Remodels
Walmart, Walgreens, and Sephora are all using artificial intelligence technology to improve the retail experience. While the majority of use cases for AI in retail have focused on enhancing the shopping experience for customers, forward-thinking analytics firms are innovating and developing new uses for their existing AI technology.
The analytics firm Fractal Analytics is pushing forward in the retail space with its own solution that relies on AI to forecast the cost of retail store remodels, as well as determine the ROI from large-scale renovation projects. Although Fractal works solely with Fortune 500 companies, the solutions it is developing could be adopted more broadly throughout the retail space.
Is Visual Mapping the Next Google-Apple Battleground?
As Google and Apple lead the way, we are getting closer to ubiquitous visual mapping. If that happens, there will be significant implications for entities that currently use search and mapping for marketing or online presence. They’ll need to make sure they are optimized in this new format.
This could lead to an extension of SEO to cultivate presence in visual experiences. Just like in search, correct business location and details will need to be optimized to show up in the right places. You don’t want the AR overlay for your restaurant floating above the salon next door.
Gimbal Innovates to Track Consumer Trends in the Physical World
For years, marketers have used Google Trends to uncover insights based on search data. Now, executives at the advertising and marketing automation platform Gimbal are hoping their newest product will serve the same purpose for the physical world.
Built on top of an independent location data set, Gimbal Trends has been designed to provide marketers with a comprehensive view of consumer behavior in the real world. The product was released this morning, and already Gimbal is seeing interest from companies in the entertainment industry that are interested in leveraging the data to optimize their decision-making processes about upcoming events.
7 Indoor Mapping Platforms for Retailers
More than half of shoppers (57%) have used a retailer’s mobile app while in-store. In order for their apps to provide the greatest amount of value, retailers need to tap in to location features, including indoor mapping. When Street Fight first wrote about indoor mapping tools back in 2013, the technology was still relatively young. Now, the market has had time to mature and retailers looking at integrating indoor mapping technology into their mobile apps have an even wider array of vendors to choose from.
Here are seven companies with indoor mapping solutions for retailers.
Letter From the Editor: Mapping the Future of Local Commerce
Of all of the technologies and consumer touchpoints to local commerce, mapping is perhaps the most relevant. This centuries-old technology has gone into hyperdrive over the past 15 years since the launch of Google Maps, and it continues to be a primary tool for local search and discovery.
But what’s the state of the art and how is it evolving? This will be Street Fight’s focus in the month of September. This follows last month’s connected car theme and past months’ reporting and commnetary on privacy, retail transformation and the “beyond the screen” evolution of voice and visual search.
Mapsense CEO: The Rise of On-demand, Location-based Apps Is a ‘Huge’ Opportunity
Smartphone users are familiar with consumer-facing map services such as Google Maps, which consistently ranks among the most frequently used apps. But companies depending on maps are far more numerous than map services apps. Countless mobile apps that use location services such as delivery-oriented Instacart and transportation-oriented Uber rely on mapping software, and still more […]
Street Fight Daily: Apple’s Mystery Mapping Vans, Google’s Other Payment Play
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mystery Solved: Apple Vans gathering Next-Gen Maps Data, Grabbing Street View Storefronts and 3D images (9to5 Mac)… Google’s Other Mobile Payments Service: Hands Free at McDonald’s (Wall Street Journal)… Dave Morin Sells Path’s Social Networking And Messaging Services To Prevent The Rest Of The Path Ship From Sinking (Pando)…
Street Fight Daily: Facebook Buys Moves, Lyft Puts Capital to Work
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… By Buying Moves, Facebook Acquires High-Value Passive Location Technology (GigaOm)… Lyft Puts New Megabucks to Work: Launches in 24 Cities, Cuts Prices Again, Drops All Fees (Recode)… Berg Insight: Mobile Location-Based Advertising will be worth $14.8B in 2018 (FierceWireless)…
Street Fight Daily: Groupon Embraces Self-Serve, PlaceIQ Raises $15M More
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.…Now You Can Finally Launch a Groupon Deal Without Ever Talking to a Human (Recode)…Datalogix Buys Shopper-Marketing Firm Spire to Extend Data and Market Reach (AdAge)…What Does the Yahoo-Yelp Partnership Mean for Foursquare? (Fortune)…
Street Fight Daily: Apple Expands iBeacon, The Hack That Saved Foursuare
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Apple Launching iBeacons To Guide Store Visitors (Associated Press)… The Brilliant Hack That Brought Foursquare Back From the Dead (Wired)… Twitter’s Dorsey Vies With SoftBank’s Son for Japan Shops (Bloomberg)…
Street Fight Daily: More Users Share Location, Twitter Files For IPO
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Three quarters of smartphone users share their location, says study (MarketingLand)… Twitter Files for Initial Public Offering (Wall Street Journal)… Senator Asks Cellphone Carriers: What Exactly Do You Share With Government? (New York Times)…
MapQuest Tries Its Hand at Social Discovery With mqVibe
The newish social mapping project debuted by MapQuest last October has been trying to create a neighborhood-centric “discovery” engine. The service launched in 50,000 neighborhoods across the U.S. and uses social media information about an area to generate a score for these neighborhoods.
Latest Local Marketing Merger Aims for Scale in Critical Listings Management Sector
Uberall’s acquisition of Navads highlights the importance of listings management and its integration with reputation management. Street Fight’s latest survey of multi-location brands shows a correlation between use of both these types of services and the overall effectiveness of local marketing.