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News & Analysis

PODCAST: This Week in Location-Based Marketing — Grabio, Xtify

April 6, 2012April 25, 2018 by Asif Khan

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In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Grabio’s location-based classifieds, Radio Shack’s targeting of old phone users, and LivingSocial dropping Instant but moving into take-out food. Also: The Relevance Resolution and special guest Josh Rochlin, CEO of Xtify…

News & Analysis

Street Fight Daily: Groupon Restates, Bing Eliminates Local Targeting in Some Markets

April 2, 2012April 2, 2012 by The Editors

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Restates Q4 Earnings (Crain’s Chicago Business)…

LivingSocial Finds That Full-Price Offers Work Better on Mobile Than Discounts (AllThingsD)…

Funding Circle, a Kickstarter for SMBs, Picks Up $16M From Index, Union Square Ventures (TechCrunch)…

News & Analysis

Street Fight Daily: LivingSocial Co-Founder Steps Down, Foursquare Adds Bios

March 30, 2012March 30, 2012 by The Editors

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LivingSocial Co-Founder And President Steps Down (Startup Stats)…

Foursquare Adds Bios To Profile Pages, Evolving As A More Self-Contained Social Network (TechCrunch)…

Is Hyperlocal News a Failed Business Model? (NetNewsCheck)…

News & Analysis

Street Fight Daily: LivingSocial Delivers, Facebook Check-ins

March 29, 2012March 29, 2012 by The Editors

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LivingSocial Launches Takeout and Delivery Service (Wall Street Journal)…

Facebook Is Redefining Checkin Numbers for Pages (Mashable)…

Groupon Scheduler a Foot in the Door for Other SMB Services (ScreenWerk)…

News & Analysis

6 Deal Platforms For Targeting Upscale Customers

March 8, 2012March 8, 2012 by Stephanie Miles

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As businesses continue to search for ways to target the type of clientele that can afford to pay full-price for their products and services, more and more are turning toward deal platforms with “upscale” and “affluent” subscribers as a solution…

News & Analysis

Street Fight Daily: 03.02.12

March 2, 2012March 2, 2012 by The Editors

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LivingSocial to Launch Its First Credit Card (Reuters)…

How LevelUp Is Taking a Page From Starbucks (GigaOm)…

10 Things to Know About Location Right Now (Ad Age)…

Case Studies

Case Study: Food Truck Says Single Deal Campaign Saturated Market

March 1, 2012March 1, 2012 by Stephanie Miles

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Kate Carrara, owner of Buttercream, a cupcake truck in Philadelphia, tapped into the daily deals craze in 2011 with campaigns through both Groupon and LivingSocial — which she’ll never do again. “I think I’ve saturated the market with it. I did it solely for the marketing,” she says, pointing to the 9,000 Twitter followers accumulated after the Groupon deal. Since then, she’s also used Xipwire and LevelUp to combine hyperlocal marketing and commerce, two experiments with open outcomes…

News & Analysis

Street Fight Daily: 02.20.12

February 20, 2012February 20, 2012 by The Editors

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Buys Hyperpublic, a Local Data Start-Up (New York Times)…

What Yelp’s IPO Means About the Future of Crowdsourced Media (GigaOm)…

Why LivingSocial Lost $558 Million Last Year (Business Insider)…

News & Analysis

Street Fight Daily: 02.13.12

February 13, 2012February 13, 2012 by The Editors

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Adds ‘Thumbs Up’ Feedback on Deals (Bloomberg)…

Foursquare and NFC: How the Two Can Help Each Other (GigaOm)…

How NPR Drove Traffic to a Local Station by Geotargeting Stories on Facebook (Nieman Lab)…

News & Analysis

Street Fight Daily: 02.09.12

February 9, 2012February 9, 2012 by The Editors

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Reports Quarterly Loss, But Beats Revenue Expectations (AllThingsD)…

AOL Hires Chief Content Officer for Patch (Reuters)…

‘There Are No Layoffs Planned,’ Says Patch (Romenesko)…

News & Analysis

Street Fight Daily: 02.08.12

February 8, 2012February 8, 2012 by David Hirschman

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LivingSocial CEO Says 80% Of Businesses Are Willing To Do More Than One Deal (If Asked) (Business Insider)…

Klout Makes Its First Acquisition: Local-Mobile App Blockboard (GigaOm)…

So, Is Advertising on Yelp a Ripoff or Not? (ScreenWerk)…

News & Analysis

7 Hyperlocal Tools to Increase Business During Off-Peak Times

February 7, 2012February 7, 2012 by Stephanie Miles

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A number of hyperlocal platforms aim to help companies keep the business moving with real-time deals and offers targeted to potential customers in the immediate vicinity. By offering limited-time promotions during off-peak periods, small businesses get new customers through the door without displacing faithful regulars. Here are seven platforms that can help drive business during off-peak times…

News & Analysis

Local Quotables: Armstrong, Radcliffe, Andrzejewski and more

February 3, 2012February 2, 2012 by Isa Jones

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Tim Armstrong was back out there defending Patch again this week. Elsewhere, researchers noted the rapidly growing influence of Pinterest, which is gaining on Twitter as a traffic driver. Over at Foodspotting, Alexa Andrzejewski corrects any misconceptions there might be that her company is just “Instagram” for food. Damian Radcliffe says LBS products “haven’t quite lived up to the hype.”

News & Analysis

Street Fight Daily: 02.02.12

February 2, 2012February 2, 2012 by David Hirschman

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

AOL’s Armstrong: Some Patches DID Turn Profitable in 2011 (Forbes)…

LivingSocial lost $558 million in 2011 (Washington Post)…
Luxury Flash Sales Sites Regroup After Layoffs (BetaBeat)…

News & Analysis

LivingSocial Sales Chief: Relationships With Merchants Are ‘Key Focus’

February 1, 2012February 1, 2012 by Noah Davis

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Mandy Cole, the company’s SVP of sales, spoke with Street Fight recently about how LivingSocial is moving away from the classic notion of daily deals, the importance of mobile, and why developing relationships with merchants will always be the company’s top priority.

News & Analysis

6 Self-Service Platforms to Help Merchants Maintain Control Over Daily Deals

January 31, 2012January 30, 2012 by Stephanie Miles

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Self-service platforms give merchants more control over their deals, including how much they make. But what you get in the details you lose in reach. Instead of relying on a deal company’s massive database of prospective customer email addresses, these merchants have to get creative. Here are six platforms worth checking out…

News & Analysis

Street Fight Daily: 01.30.12

January 30, 2012January 30, 2012 by David Hirschman

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LivingSocial Now At 5,000 Employees, Half The Size Of Groupon (TechCrunch)…

Foursquare Brand Pages Become Chain-Friendly (About Foursquare)…

Pinterest Becomes Top Traffic Driver for Retailers (Mashable)…

Commentary

Lesson From Gilt: Consolidation Means Growing Up for Daily Deals

January 25, 2012 by Steven Jacobs

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Gilt City’s retreat points to a larger systemic issue for the deals space in 2012. With venture investment in the space waning, access to the type of funding necessary to scale the capital-intensive sales efforts is becoming much more difficult — and the potential for a relative newcomer to achieve Groupon or LivingSocial-like growth seems a lot less likely…

News & Analysis

Street Fight Daily: 12.12.11

December 12, 2011December 12, 2011 by David Hirschman

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

AOL’s Patch Gets a Little Less Hyperlocal (Ad Age)…
The Gowalla-Facebook Deal Didn’t ‘Screw Over’ Gowalla’s Investors (Business Insider)…
How Can Local Businesses Structure More Effective Daily Deals? (TechCrunch)…

News & Analysis

Street Fight Daily: 12.08.11

December 8, 2011December 8, 2011 by David Hirschman

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LivingSocial Closes Nearly Half of a $400 Million Round to Delay IPO (AllThingsD)…

Big Ad Money Shifting to Promotions — And Away From Media (PoMo Blog)…

CityMaps Shows Where Businesses Are, Block by Block (New York Times)…