Street Fight Daily: Paton Opens Up, LivingSocial To Slow M&A
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… For Paton, Bankruptcy for Journal Register Is ‘Embarrassing’ but Necessary (New York Times)… LivingSocial to Slow Acquisition Pace (Reuters)… Paying the Apple Way: It’s Coming, But Not Likely on New iPhone (Wired)…
Street Fight Daily: Gannett Buys Loyalty Play, Payment Wars Heat Up
A roundup of today’s big stories in hyperlocal content, commerce, and technology.…Gannett Buys Mobile Consumer Rewards And Loyalty Platform, Key Ring (TechCrunch)… How LevelUp Plans To Win The Wallet Wars (Fast Company)… Daily Deals: Not Dead Yet (Inc.)…
Street Fight Daily: LivingSocial Partners With Starbucks, Hibu Sinks
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Yellow Pages Publisher Sinks as Creditors Circle (The Guardian)… As Starbucks Runs a Deal With LivingSocial, Groupon Stock Touches a New Low (All Things D)… What Restaurants Know (About You) (New York Times)…
Street Fight Daily: iPhone Leaks Show NFC, LivingSocial Sued
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Here Comes Passbook: Latest Leak Points To NFC-Equipped Next-Gen iPhone (TechCrunch)… Marketer That Sued Groupon Now Targeting LivingSocial (CNet)… Marketer That Sued Groupon Now Targeting LivingSocial (CNet)…
SFD: LivingSocial’s Groupon Problem, Delivery ‘Land-Grab’
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Groupon’s Stock Slide Weighs on Rival LivingSocial (Washington Post)… Delivery Hero Fuels Up for Acquisitions with Fresh $49m Round (GigaOm)…
‘Thunderdome’ Takes Shape at Digital First (NetNewsCheck)…
Street Fight Daily: Ebay’s Same-Day Delivery, Google Localizes Political Spend
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… EBay Debuts Same-day Delivery Service from Local Retailers, ‘eBay Now’ (Venture Beat)… Google Takes Political Online Ads Local, Allows Campaigns To Target Congressional Districts (TechCrunch)… LivingSocial’s Tim O’Shaughnessy on the Power of Decisions (Entrepreneur)…
Alabama Deals Site Puts Focus on Merchants to Compete With Groupon
Deal Co-op CEO Nate Schmidt says that when Birmingham, Ala.,-based TheSuperDeal is pitching deals to local merchants, sales reps are usually not just making cold sales calls. Rather, because of the team’s longstanding local ties to the city, it’s often a pitch to a business that someone that their team knows in some way, he says: “We’ve been in the community. There’s no doubt that’s been really important.”
Street Fight Daily: DMN Buys Pegasus News, Zaarly Launches ‘Anywhere’
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… The Dallas Morning News Buys Hyperlocal Online News Provider Pegasus News (Dallas News)… When DIY plans meet reality: Zaarly unveils “Anywhere” API (GigaOm)… LivingSocial CEO: Why We’re No Groupon (CNBC)…
Street Fight Daily: Yahoo Nabs Google’s Mayer, LivingSocial E-Commerce
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… A Yahoo Search Calls Up a Chief From Google (NYT)… LivingSocial to Start Selling Merchandise, With Weekly Offerings Tied to Social Experiences (The Washington Post)… Yelp’s Jeremy Stoppelman: A Profile (SF Gate)…
Study Finds That Daily Deals Might Actually Be a ‘Sustainable’ Model
A new report indicates that the daily deal is far more sustainable than previously thought. The Rice University study took a deep dive into the longitudinal impact of daily deal campaigns and found that key performance metrics like customer acquisition and value remained steady even as businesses ran seven or more campaigns. Street Fight caught up with Utpal Dholakia, the author of the study, to discuss what the research means for the industry…
Scoutmob Adds Etsy-like Commerce, More Content
In late 2011, there was a lot of talk about the convergence of content and commerce, heralding editorial context as huge driver for local plays. Since then, things have cooled off a bit, but, fresh off a $3.4 million series A round of financing, mobile deals play ScoutMob is doubling down on content/commerce in a big way…
Street Fight Daily: Journatic Exposed, Living Social Experiments
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Journatic worker takes ‘This American Life’ inside outsourced journalism (Poynter)… LivingSocial Experiments With Daily Deals, and It’s Like a Virtual Club Med (All Things D)… Mobile Is Where The Growth Is (AVC)… With “Connected Apps,” Foursquare Firms Its Position As The Social Network For Places (TechCrunch)… Making Location Services Slick & Simple (Inc.)… With Google Now, Android Puts Apple’s Siri To Shame(SAI)
Study: Brands Expect More ROI From Local Ads Than From National Campaigns
A new study from Balihoo backs up the claims that brands anticipate more return on investment when they go local. “The closer you get to the customer, the more ready the customer is to buy and the more targeted you can get with your message,” Balihoo director of marketing, Susan Tormollen, says…
Case Study: New York Acupuncturist Grows Business With Signpost
As the owner of Premier Integrative Medicine, an acupuncture clinic in New York City, Humberto Toledo has struggled to generate walk-in traffic without a street-level storefront. To combat this issue, Toledo now uses Signpost to run regular deals and incentives to attract new customers, and says the company is less “intimidating” to work with than competitors like Groupon and LivingSocial…
Street Fight Daily: LivingSocial Top-line Up, Journatic CEO Defends
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
LivingSocial Top-line Accelerates, Up 15% in Q1 (Yipit Blog)…
Should Apple Buy Both Square and Foursquare? (GigaOm)…
A Hyperlocal News Manifesto (BoingBoing)…
Street Fight Daily: Digital Ads Up, Yahoo Local Under the Axe
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Digital Advertising Surged 22 Percent in 2011, to $31B (PaidContent)…
What’s Next for LivingSocial? (Fortune)…
Will Yahoo Local Get the Axe? (ScreenWerk)…
As Deals Look Forward, a ‘Red Herring’ Threatens Growth
For LivingSocial, a strong editorial voice in selecting and presenting “experiences” – whether online or offline — makes its brand harder to replicate. Voice, whether that’s conveyed through the kind of deals offered or through the content that surrounds it, is hugely important to creating value that’s resistant to the degenerative pull of commoditization…