How Krave Jerky Used First-Party Location Data to Boost Brand Awareness

Krave’s success at leveraging InMarket’s location-based marketing solutions offers “proof that high tech strategies aren’t just for high tech brands — all CPGs can take advantage of big data in 2018 in turnkey fashion,” says Dave Heinzinger, inMarket’s vice president of communications.

Street Fight Daily: Google and Target Partner on Voice; Amazon’s Future in Search Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Target Offer the First Voice-Activated Coupon on Google Assistant… Amazon Could Dominate Product Search Ads by 2020… LA Times: ‘Programmatic Is Going to Be a Big Part’ of Publisher’s Future..

#SFSW18: Closing the Location Attribution Loop

Cameron Peebles, CMO of InMarket, emphasized that data should not just be used for attribution — to prove past ad placements have worked — but also to predict future consumer patterns and increase long-term marketing success. “Consumers don’t live their lives in points; they live their lives in patterns,” Peebles said. 

LBMA Podcast: Lyft + Amtrak, Placecast, Reveal Mobile

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Capsule pharmacy, Sony & Shakira, Thin Film, InMarket, McDonald’s.

inMarket Expands Audiences Segmenting Product in Bid to Fix Programmatic Location Accuracy

In-store advertising vendor inMarket is expanding its offerings to agency trading desks this morning, with the announcement that it’s opening up its Audiences segmenting product as a self-service solution. Beginning today, agency bid desks will be able to use inMarket’s reservoir of first-party location data to enable hyperlocal targeting.

How Advancing Location Tech Can Help Revitalize Retail

Despite fears of the disruption that new business models and technology bring, these are can be opportunities for brands to better understand and engage with consumers, said Cameron Peebles, CMO for inMarket. He shared his company’s insights in a Street Fight webinar yesterday alongside The Integer Group’s group media director, M.K. Woltz.

Openings and New Hires at Buzzboard, inMarket, and SITO Mobile

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Ninth Decimal, Netsertive, and Instacart.

InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers

The company’s new program identifies consumers who have not visited a partner retailer for a set period of time. This information is then used to put ads in front of the consumer to encourage them to return.

Street Fight Daily: Uber President Steps Down, Google Increases Brands’ Control Over Online Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Two Executives, Including President Jeff Jones, to Leave Uber… Google Vows More Control for Brands Over Online Ads… Why Samsung Wants to Build a ‘Corporate-Wide AI Voice System’ …

Openings and New Hires at Cuebiq, Unacast, Toys ‘R’ Us, and Propel

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Yext, inMarket, Placed and Tiger Pistol.

Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

“Startup culture doesn’t just mean a stocked kitchen with burritos in the freezer and tons of snacks in the kitchen, or jeans in the office,” says the company’s communications VP Dave Heinzinger. “It means everyone has the ability, from the CEO on down, to roll up their sleeves and really go to work on whatever needs to be done.”

Street Fight Daily: SMBs to Ramp Up Digital Marketing, Snap Adds Ad Targeting Based on Third-Party Data

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Driving Marketing Spend Among SMBs… Snapchat to Enable Offline Purchase Ad Targeting… Marketing-Mix Modeling: A Road of Missed Opportunities for Brands…

inMarket Launches Ambient Intelligence Platform for Brands

Beacon proximity and location intelligence company inMarket announced this morning that it’s launching an ambient intelligence platform designed to change the way brands engage with consumers inside entertainment venues across the U.S.

Street Fight Daily: Retail Brands Deploy AI, Google Teams with Fiat Chrysler on Connected Car Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 5 Brands Infusing Retail with Artificial Intelligence… Google Teams with Fiat Chrysler to Turn Android Into Top Platform for Connected Cars… Wendy’s Taps Spotify Branded Moments to Catch You When You’re Hungry…

LBMA Podcast: Amazon Go, Minute Maid, InMarket and PlaceIQ

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Ashley Furniture, Google’s Winter Wonderland, Gimbal / Mobile Majority, Mall of America, and Shelfbucks.

Report: In-Store Shoppers Disengage From Social Apps

Retailers and brands are pouring billions of dollars into social strategies designed to influence the way shoppers interact with merchandise inside physical stores, but a new study by inMarket indicates that marketers focused too sharply on social media apps may be missing the mark.

Bringing Brands Into the Fold, inMarket Touts Its ‘Three-Sided’ Beacon Network

inMarket’s strategic product is not the app, the value is created by their network. Their network links dozens of publishers’ apps to retailers that host inMarket beacons and, the third stakeholder in the network, the brands, whose products are being promoted. In this video, CEO Todd DiPaola talks about the importance of this network.

Street Fight Daily: Google to Penalize Intrusive Mobile Ads, Facebook Improves Slideshow Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Mobile Ads Grow More Crucial, Google Pledges to Crack Down on ‘Intrusive Interstitials’… Facebook Improves Its ‘Lightweight Video’ Slideshow Ads, Provides Support for Mobile Ad Creation… Most U.S. Publishers Rely on Both Ad Support, Subscriptions…

6 Ways Mobile Shopping Apps Are Targeting In-Store Customers

More retailers are attempting to utilize the data breadcrumbs that shoppers leave behind when they use mobile devices in and around physical stores. Mobile shopping companion apps that add contextual intelligence layers — and target consumers in the moments when they’re most persuadable — are catching on among national retailers.

How Top Marketers Are Curating the In-Store Mobile Experience

With consumer behavior in place, and solutions making technology like beacons as simple as a media buy, mobile proximity is poised to become the fasting growing piece of mobile advertising in 2016. The brands that have tested and learned early on are in great position to scale up and reach their audiences this year.