Street Fight Daily: 10.14.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

MapQuest’s new Vibe uses data collected from the past 10 years about cities’ most popular destinations. Vijay Bangaru, MapQuest vice president of product, writes that the concept originated out of a shift in users’ needs from “maps and directions” to “local search.” (Mashable)…

Groupon and LivingSocial succeed because consumers perceive them as great deals. But is that true? Perhaps not. Thumbtack.com called 10 vendors offering daily deals (five from Groupon and five from LivingSocial) and found eight instances where they were quoted a price over the phone that was cheaper than the advertised regular price being offered. (Business Insider)…

Daily Deals Industry Moving Into Consolidation Mode

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With over 600 companies currently in the daily deals space in the U.S., industry consolidation is bound to occur — with larger companies buying up smaller rivals while other competitors go belly up. To find out more about what to expect in the deals space, Street Fight recently spoke with two industry watchers from local media adviser BIA/Kelsey…

Street Fight Daily: 10.10.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

All of the major players in the daily deals industry experienced significant gross revenue growth in September. Total industry gross revenue jumped 12%, from an estimated $238 million in August to $267 million in September. The number of deals offered increased by 6%. (Yipit Blog)…

Reports of the death of Groupon’s IPO plans have apparently been greatly exaggerated. The online daily deals pioneer filed an updated version of its S-1 document with the Securities and Exchange Commission on Friday, as part of its preparation for a planned initial public offering of its stock. (GigaOm)…

What Bad News Means for the Future of Daily Deals

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The fact that sending a mass email to lots of random people advertising a random business may damage said business’ reputation is not entirely surprising. But this news really speaks to group buying 1.0, not where the industry is going. And that future will be far more interesting with differentiated, personalized, time-specific and behavior inducing offers…

Street Fight Daily: 10.07.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Groupon said in a regulatory filing that it plans to “significantly” reduce online marketing spending over time as such investments yield insufficient returns. (Bloomberg)

“AOL’s management may be committed to Patch for now, but the company can’t continue pouring money into an unprofitable entity forever, no matter how much Webster talks about a “long-term” investment,” writes Mathew Ingram. (GigaOm)…

Street Fight Daily: 10.05.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Apple is launching a new location-sharing feature called Find My Friends, that will allow users to easily share their location with other users. The details are still coming in but users will be able to share their location with friends and find out where their friends and family are in real-time. (GigaOm)…

If enough people buy into Groupon’s IPO, it seems, they all may get a discount, writes Tom Johansmeyer. Of course, this isn’t the goal of the daily deal site, but it could be an unintended consequence. (Business Insider)…

Street Fight Daily: 10.04.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

In the top 30 US markets, no company that reports purchase counts outperformed Groupon in August. In fact, in only 5 markets is the second largest competitor even generating 50% of the gross revenue Groupon generates. (Yipit Blog)…

It was only about six months ago that investor excitement for a Groupon IPO was so high that its expected valuation was $25 billion. Now, institutional investors are wary. A fund manager suggests that Groupon might have to reduce its IPO valuation to between $3 billion and $5 billion in order to get it out the door. (TechCrunch)…

Street Fight Daily: 10.03.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Loopt has been allowed its first patent, and it could be a big one. In layman’s terms, the patent describes using your location to display relevant ads and offers on top of a map, as an interstitial, or as a text ad — another claim also discusses displaying where your friends are on the same map. (TechCrunch)…

A basic contradiction at the heart of the daily deals industry on the Internet has become apparent. Consumers have been told: You will never pay full price again. The merchants were hearing: You are going to get new customers who will stick around and pay full price. Disappointment was inevitable. (New York Times)…

Street Fight Daily: 09.29.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

In an effort to diversify revenue and maintain its rapid growth, Groupon is fast evolving its business model. Recently Groupon deals have gone mobile, real-time, and location aware. Now the company has launched “Groupon Goods,” an ecommerce product that marks the company’s most aggressive departure away from its core daily deal offers. (CNET)…

Daily deals service Signpost is growing its sales force at a rapid pace that could surpass competitors like Groupon and LivingSocial by the end of the year, according to the company’s CEO, Stuart Wall. Signpost employs local contractors, called Deal Scouts, to sign up local businesses for the service. (SocialBeat)…

Street Fight Daily: 09.28.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

New data from Yipit finds that in August each of the industry’s top five deals was from a different category – and all were from Groupon. The top-grossing deal last month was a travel deal from Groupon Getaways, a new category that Groupon entered less than six weeks before. (Yipit Blog)…

Groupon is about to roll out a new product called Groupon Rewards that tries to give merchants a way to increase customer loyalty. With a Groupon Reward, a business that offers a regular Groupon deal will be able to follow up with another reward that gets unlocked after the customer spends a certain amount of money. (TechCrunch)…

Street Fight Daily: 09.27.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

September can’t end soon enough for Groupon. The month brought a string of staff departures, SEC spats and the indefinite shelving of the company’s long-awaited IPO. Now a second class of employees has filed a class action against Groupon over unpaid overtime. (PaidContent)…

Facebook is offering up to $10 million in free advertising to small businesses in the middle of slight changes to how the social networking site allows brands and consumers to interact on its Pages. (ReadWriteWeb)…

Street Fight Daily: 09.26.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Margo Georgiadis is leaving her job as Groupon’s COO after just five months on the executive team to return to Google, her former employer, as President, Americas. The company has also filed an amended S-1, which includes revised revenue numbers based on a change in accounting. (TechCrunch)…

One self-described “riled” Patch editor from the East Coast says that in addition to his or her normal job responsibilities, this editor has also been asked to start drumming up ad sales leads. (Business Insider)…

Street Fight Daily: 09.23.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Google Offers didn’t do particularly well in August – but the daily deal product radically improved in September. Through just the first three weeks of the month, Google has already surpassed last month’s total revenue of $265k and is on track to more than double this figure by month’s end. (Yipit Blog)…

A source says that AOL is using “smoke and mirrors” trying to get 10 Patch sites profitable by the end of the year. It all has to do with some clever accounting, pushing a bigger chunk of ad dollars from regional campaigns into the target towns at the expense of the rest. (Business Insider)…

Tippr Launches Affiliate Network: ‘AdSense for Deals’

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Group-buying service Tippr has announced the launch of an affiliate network program this morning to supplement the company’s featured white-label product. Publishers who use Powered by Tippr software to host daily deals will be able to syndicate these offers across a network of affiliate sites — including major aggregators like Yipit and Yahoo Deals as well as over 1,000 hyperlocal and vertical niche publications…

Why Local Media Can Dominate Daily Deals

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Pundits have been quick to predict the demise of daily deals following the recent news that Facebook and Yelp have scaled back their entries into the market, and that Groupon has delayed its IPO. Rather than buy into this hype, local media need to view this moment as an opportunity to double down and consolidate their positions to capitalize on this important new revenue stream…

Street Fight Daily: 09.20.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Amazon Local, the e-retail giant’s recently launched daily deals initiative, apparently does not count the space’s no. 2 player — LivingSocial — as a true competitor. LivingSocial, which received $175 million in funding from Amazon last December, is selling the majority of the ads for Amazon Local — a platform that’s been dramatically expanded in the last seven weeks and now appears in 44 markets. (Clickz)…

Success breeds nothing if not copycats, and few industries have seen more imitators in the last 12 months than the daily deals space. But companies looking for hefty exits might be sobered by a new report on the deals space that notes the price of acquisitions has been plummeting. (Fast Company)…

Street Fight Daily: 09.19.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups…

The online business of serving up daily deals has attracted millions of dollars in venture capital and spurred dozens of clones of market leaders Groupon Inc. and LivingSocial Inc. Now the industry is starting to shake out. (Wall Street Journal)…

“The national and regional coverage of Hurricane Irene was fine before the storm actually passed through my suburban New Jersey town. But then, what I wanted — and needed — to know came from my local AOL Patch site,” writes Harry Jessell. “The lesson here for broadcasters dabbling in hyperlocal websites or mobile apps is that you can’t do it on the cheap.” (TVNewsCheck)…

Street Fight Daily: 09.15.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon is planning to put its initial public offering back on track even as markets remain rocky. After postponing presentations to potential investors early this month, the online coupon giant is now aiming to go public in late October or early November, according to people briefed on the matter. (New York Times/Dealbook)…

Foursquare’s magical tool that will allow developers to build apps that can remind you to buy milk when you walk past the grocery store or notify you when a friend is in the area is being publicly released. (BetaBeat)…

BIA/Kelsey: U.S. Deals Marketplace to Hit $4.2B by 2015

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The daily deals industry in the U.S. is growing so quickly that local media research firm BIA/Kelsey has revised its March 2011 forecast to reflect the expanded market. The revised report — which measures daily deals, flash sales and instant deals in a single metric — finds that consumer spending on deals will grow from last year’s figure of $873 million to $4.2 billion by 2015. This is a bump up from their March estimate of $3.9 billion (for 2015), and now represents a 36.7% compound annual growth rate…

Street Fight Daily: 09.14.11

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Yelp CEO Jeremy Stoppelman claims that a 54% traffic growth this year has led the service to 63 million monthly unique visits. 21 million reviews grace the site and the app, and 1 million are being added every 30 days. He also calls Google’s acquisition of Zagat “a funny move. (The Next Web)…

Groupon’s Chinese joint venture Gaopeng is not doing so well. It has apparently closed 10 offices and fired at as many as 400 employees over the past three months. (ReadWriteWeb)…