Street Fight Daily: 09.28.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
New data from Yipit finds that in August each of the industry’s top five deals was from a different category – and all were from Groupon. The top-grossing deal last month was a travel deal from Groupon Getaways, a new category that Groupon entered less than six weeks before. (Yipit Blog)
Groupon is about to roll out a new product called Groupon Rewards that tries to give merchants a way to increase customer loyalty. With a Groupon Reward, a business that offers a regular Groupon deal will be able to follow up with another reward that gets unlocked after the customer spends a certain amount of money. (TechCrunch)
Beginning this week, travelers going through SFO’s new Terminal 2 will be able to check-in on Loopt to receive an offer from one of six businesses located within the terminal, including Kiehl’s and Natalie’s Candy Jar — as well as hefty discounts from Virgin America. (TechCrunch)
A new $2 million Association of Independents in Radio initiative called Localore is out to create new kinds of public media, pairing up 10 independent producers with “incubator” stations across the country. (Nieman Lab)
BuyWithMe is rolling out card-linked offers to some of its merchants. By doing so, merchants will have the ability to track the success of a promotion and reward loyal customers who return to their stores after redeeming the initial vouchers. (AllThingsD)
Dean DeBiase, Chairman and CEO of Entertainment.com, says that despite what pundits have been saying, the golden age of the daily deal is not over, in fact, it has not even begun. (Daily Deal Media)