Case Study: Creating Loyalty Program on the Cheap Using Check-Ins

Share this:

The game dynamics of location-based services like SCVNGR aren’t just for consumers’ kicks. Fajitas & ‘Ritas proprietor Brad Fredericks in Boston, for one, has paired SCVNGR, as well as its spinoff service, LevelUp, with social advertising company LocalResponse to create a loyalty program that rewards customers for repeat visits. And if anyone’s counting, LevelUp is winning by at least a mile…

Street Fight Daily: 09.12.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

A Groupon deal might boost sales but, it can also lower a merchant’s reputation as measured by Yelp ratings, say computer scientists who have analyzed the link between daily deals and online reviews. (Technology Review)…

Patch is looking for adolescent contributors from high schools — and even middle schools — as it seeks to recruit thousands of community bloggers. (Forbes)…

Groupon Backs Off Offering

Share this:

The best or biggest deal, assertion, investment or other strategy this week.

Who: Facebook

What: Pulling back on the IPO throttle

This week Groupon said it would cancel the roadshow for its long-touted IPO, which was set to take place this fall and will now be postponed indefinitely.

Street Fight Daily: 09.08.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Echoecho is a simple service that lets people request location updates from friends in their phone address book, who then can decide whether to respond with their coordinates. The company announced yesterday that it has raised $750,000 in seed funding from Google Ventures and United Kingdom-based PROFounders Capital. (GigaOm)…

“It seems to me that Digital First is much more likely to solve the problem of building strong — and profitable — web-based local media than is AOL’s Patch,” writes Felix Salmon. “The first and most important reason is that local newspapers are, and always have been, the first best source of local ad-sales talent. … On the other side of the editorial divide, local newspapers are also the first best source of local news, and are generally much more respected and trusted in local communities than any cookie-cutter Patch site is likely to become.” (Reuters)…

Street Fight Daily: 09.07.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Add Groupon Inc. to the list of hot new Web companies having second thoughts about whether now is a good time to go public. The daily deals website, which is expected to fetch a $20 billion valuation upon its stock-market debut, canceled its investor roadshow and is reevaluating plans for an initial public offering in the face of stock-market volatility. (Wall Street Journal)…

Location-based services are becoming more commonplace tools for mobile users, but check-in services appear to be facing a tough road to adoption, according to new figures from the Pew Internet & American Life Project. The organization found that 28 percent of American adults use some form of mobile and social location-based services to get directions or recommendations, or to check into a location. But Pew found that only 4 percent of adults use their phones specifically for check-in services like Foursquare and Gowalla, the same as in November. (GigaOm)…

Case Study: Using Daily Deals to Target College Students

Share this:

What’s the best way to draw college students off campus and into nearby coffee shops and stores? Andrew Eigel, owner of gaming cafe Roxx Electrocafe, believes the answer is a combination of daily deal coupons, humorous sandwich boards, and well-placed QR codes that customers can use to redeem free drinks and other specials. The Cincinnati entrepreneur pitted Groupon against LivingSocial to see which one worked better. As it turned out, he needed them both.

Facebook’s Life After Deals

Share this:

The best or biggest deal, assertion, investment or other strategy this week. Who: Facebook What: Taking another approach to location-based services Just a week after it said it would abandon its location-based service Places in favor of a new strategy, Facebook announced that it was getting out of the deals business. Facebook Deals was only around […]

Street Fight Daily: 09.02.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

While Yelp’s daily deal segment got off to a strong start, things have been getting worse ever since. So, what happened? Over the last 6 months, Yelp has been generating less and less revenue per deal as competition in the space heated up. (Yipit Blog)…

The Washington Post has decided to let the leases lapse on all but two of its local bureaus. Beginning next year, the Post has decided to end the leases on four offices in Virginia and three offices in Maryland. (Politico)…

Case Study: Attracting Tourists With LivingSocial ‘Adventures’

Share this:

Tahoe Paddle & Oar owner Phil Segal could not be happier with his experiences offering group coupons. He credits Groupon and LivingSocial Adventures, the daily deal company’s outdoor activities vertical, with helping him attract international tourists who may not otherwise know about his operation in Kings Beach, California (pop. 3,796). Segal says his company can afford to offer discounted rates because of the volume of new business daily deal companies bring in…

Street Fight Daily: 08.31.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

“The golden age of daily deals, led by the unprecedented growth of Groupon, seems to be coming to its end,” writes Ben Parr. “That’s not to say daily deals won’t be sticking around for a long time — clearly there is a business in it — but when two major players withdraw from the space and its biggest player experiences a 50% traffic decline, it’s a clear sign that the daily deals market is no longer in its heyday.” (Mashable)…

A little over a year after Gannett and Yahoo teamed up on local ads sales primarily for the publisher’s 81 community newspapers, the two are extending their partnership to include all of Gannett’s 19 local TV stations. (PaidContent)…

Street Fight Daily: 08.29.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Facebook is getting out of the daily deals business after four months of testing, a move that may ease some competitive pressure on industry leaders Groupon and LivingSocial. (Reuters)…

The global location-based advertising market will reach $12.8 billion by 2017, according to a new report by Global Industry Analysts. (Press Release)…

Street Fight Daily: 08.26.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Local business reviews site Angie’s List filed for an IPO yesterday. The company will raises as much as $75 million. Angie’s List offers consumers a way to review and rate doctors, contractors and service companies on the Web. (TechCrunch)…

Yipit’s data report revealed substantial shifts in the daily deal space occurring over the past month: Daily Deal industry revenue declined 7% in July in North America’s largest markets. Groupon’s revenue declined 4% while LivingSocial’s revenue declined 18%. (Yipit Blog)…

Street Fight Daily: 08.23.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Facebook is killing off Places. To be clear, Facebook is not ducking out of the location game itself. In fact, you could say that they’re doubling-down on it. But they are moving away from the game that the “check-in” services have been playing. (TechCrunch)…

Group Commerce, which sells a software platform to let publishers host their own daily deal applications, has acquired geo-location startup Socialight. The Socialight team and technology will be put toward fleshing out Group Commerce’s mobile strategy. (GigaOm)…

Street Fight Daily: 08.23.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Placecast’s ShopAlerts service, which delivers retailer and merchant offers and discounts to consumers via their mobile phones, has announced its integration with mobile smartphone apps. (TechCrunch)…

With millions of Americans carrying GPS-enabled smartphones around all day, mobile marketers dream of using their locations to serve them targeted ads. But recent studies show that consumers and advertisers aren’t yet ready for location-based advertising to take over our touchscreens. (Poynter)…

Street Fight Daily: 08.22.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Imagine if Groupon starts instructing its sales force to start focusing on opportunities other than restaurants, spas, massages and pilates classes. Theoretically, the company could leverage its enormous international subscriber base to venture into offering deals for groceries, household items and other goods regularly purchased offline. (TechCrunch)…

“Patch is AOL’s last, best chance to build a growth engine,” writes Maxwell Wessel. “Investors shouldn’t be calling for AOL to back off the business. They should be calling for AOL to double down — not by increasing Patch’s $150M+ yearly cash burn, but by increasing commitment. ” (Harvard Business Review Blog)…

Street Fight Daily: 08.19.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Foursquare announced new features on Thursday that allow check-ins at events, like concerts or movies, instead of just the places where those events are happening. The company said the new features will simply formalize the existing behavior of its users. (New York Times)…

Groupon has not only faced questions about its controversial accounting practices, but is now also having to respond to questions from members of Congress about its privacy policies. (AllThingsD)…

Street Fight Daily: 08.18.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

According to a new report from location-based media company JiWire, 53% of the “on-the-go” U.S. audience is willing to exchange their location in exchange for more relevant content and better information, including mobile deals. (TechCrunch)…

Groupon is running seriously low on cash. The company is not broke, by any means. It can also presumably raise additional capital in the private markets if its IPO gets further delayed. But Groupon’s cash cushion relative to its liabilities is small — and the gap between the two is going the wrong way fast. (Business Insider)…

Case Study: A Deal Company’s Power Is in the Size of Its Mailing List

Share this:

Savvy Cellar Wines owner Brent Harrison has an email subscriber list with more than 3,500 addresses, a Facebook page with more than 2,200 fans, and a Twitter feed with more than 500 followers. Still, the Mountain View, California, entrepreneur says getting the word out about his small business is the No. 1 reason he runs daily deals on a regular basis…

Street Fight Daily: 08.12.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

An upcoming promotion with RedBox deal seems to go against Foursquare’s whole raison d’être — which is all about getting users out and about. But the new users that result will become increasingly valuable, particularly as Foursquare focuses not just on letting users share where they are now, but to suggest where they should be going. (GigaOm)…

Should investors run screaming from Groupon? Is it an overrated, hyped-up scam? Are we in the middle of another tech bubble? Well, Groupon does seem rather prone to hyperbole, perhaps because its business has proved so worthy of it in its mere months of existence. (Slate)…

Street Fight Daily: 08.11.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon is spending considerable money to acquire subscribers, but those subscribers are buying less Groupons. Groupon is also spending considerable money to acquire merchants but are making less revenue per merchant. That’s not good. (Yipit Blog)…

According to a new survey, it’s not location-relevant advertising that is most valued by mobile consumers; it’s mobile ads that are personalized to a users’ tastes. (Paid Content)…