Street Fight Daily: 09.12.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
A Groupon deal might boost sales but, it can also lower a merchant’s reputation as measured by Yelp ratings, say computer scientists who have analyzed the link between daily deals and online reviews. (Technology Review)…
Patch is looking for adolescent contributors from high schools — and even middle schools — as it seeks to recruit thousands of community bloggers. (Forbes)…
Groupon Backs Off Offering
The best or biggest deal, assertion, investment or other strategy this week.
Who: Facebook
What: Pulling back on the IPO throttle
This week Groupon said it would cancel the roadshow for its long-touted IPO, which was set to take place this fall and will now be postponed indefinitely.
Street Fight Daily: 09.08.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

“It seems to me that Digital First is much more likely to solve the problem of building strong — and profitable — web-based local media than is AOL’s Patch,” writes Felix Salmon. “The first and most important reason is that local newspapers are, and always have been, the first best source of local ad-sales talent. … On the other side of the editorial divide, local newspapers are also the first best source of local news, and are generally much more respected and trusted in local communities than any cookie-cutter Patch site is likely to become.” (Reuters)…
Street Fight Daily: 09.07.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Location-based services are becoming more commonplace tools for mobile users, but check-in services appear to be facing a tough road to adoption, according to new figures from the Pew Internet & American Life Project. The organization found that 28 percent of American adults use some form of mobile and social location-based services to get directions or recommendations, or to check into a location. But Pew found that only 4 percent of adults use their phones specifically for check-in services like Foursquare and Gowalla, the same as in November. (GigaOm)…
Facebook’s Life After Deals
The best or biggest deal, assertion, investment or other strategy this week. Who: Facebook What: Taking another approach to location-based services Just a week after it said it would abandon its location-based service Places in favor of a new strategy, Facebook announced that it was getting out of the deals business. Facebook Deals was only around […]
Street Fight Daily: 08.31.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

A little over a year after Gannett and Yahoo teamed up on local ads sales primarily for the publisher’s 81 community newspapers, the two are extending their partnership to include all of Gannett’s 19 local TV stations. (PaidContent)…
Street Fight Daily: 08.29.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

The global location-based advertising market will reach $12.8 billion by 2017, according to a new report by Global Industry Analysts. (Press Release)…
Street Fight Daily: 08.26.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Yipit’s data report revealed substantial shifts in the daily deal space occurring over the past month: Daily Deal industry revenue declined 7% in July in North America’s largest markets. Groupon’s revenue declined 4% while LivingSocial’s revenue declined 18%. (Yipit Blog)…
Street Fight Daily: 08.23.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Group Commerce, which sells a software platform to let publishers host their own daily deal applications, has acquired geo-location startup Socialight. The Socialight team and technology will be put toward fleshing out Group Commerce’s mobile strategy. (GigaOm)…
Street Fight Daily: 08.23.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

With millions of Americans carrying GPS-enabled smartphones around all day, mobile marketers dream of using their locations to serve them targeted ads. But recent studies show that consumers and advertisers aren’t yet ready for location-based advertising to take over our touchscreens. (Poynter)…
Street Fight Daily: 08.22.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

“Patch is AOL’s last, best chance to build a growth engine,” writes Maxwell Wessel. “Investors shouldn’t be calling for AOL to back off the business. They should be calling for AOL to double down — not by increasing Patch’s $150M+ yearly cash burn, but by increasing commitment. ” (Harvard Business Review Blog)…
Street Fight Daily: 08.19.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon has not only faced questions about its controversial accounting practices, but is now also having to respond to questions from members of Congress about its privacy policies. (AllThingsD)…
Street Fight Daily: 08.18.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon is running seriously low on cash. The company is not broke, by any means. It can also presumably raise additional capital in the private markets if its IPO gets further delayed. But Groupon’s cash cushion relative to its liabilities is small — and the gap between the two is going the wrong way fast. (Business Insider)…
Street Fight Daily: 08.12.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Should investors run screaming from Groupon? Is it an overrated, hyped-up scam? Are we in the middle of another tech bubble? Well, Groupon does seem rather prone to hyperbole, perhaps because its business has proved so worthy of it in its mere months of existence. (Slate)…
Street Fight Daily: 08.11.11
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon is spending considerable money to acquire subscribers, but those subscribers are buying less Groupons. Groupon is also spending considerable money to acquire merchants but are making less revenue per merchant. That’s not good. (Yipit Blog)…
According to a new survey, it’s not location-relevant advertising that is most valued by mobile consumers; it’s mobile ads that are personalized to a users’ tastes. (Paid Content)…

