Street Fight Daily: Facebook Tests Feed for Local News and Events, Amazon Partners with Toyota

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Testing a Feed Specifically for Local News and Events… Amazon Is Bringing Alexa to Your Toyota… AI Troubles Marketers More Than Any Other Technology…

Street Fight Daily: Voice Takes Center Stage at CES, Pizza Hut Bets on Self-Driving Future of Delivery

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Marketers Are Racing to Reach Rapidly Growing Audiences on Echo and Google Home… Pizza Hut, Toyota Team Up for Pizza Delivery in Driverless Vehicles… Vox Media Takes a Measured Approach in Growing Its Programmatic Marketplace…

Street Fight Daily: How AMP Beat Instant Articles, AI Shapes Brand Relationships

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Google AMP Beat Facebook Instant Articles… How Invisible AI Shapes Our Brand Relationships… Video-Streaming Service Customers Widely Pan Use of Ads…

Street Fight Daily: Amazon to Collaborate With CPGs on Alexa Ads, Snap Yields Results for NBC News

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Discussing Alexa Ads for 2018 with P&G, Clorox, and Others… NBC News Got 4 Million Subscribers in 5 Months to Its Snapchat Show… Location of Things Market Growing to $71 Billion…

Will 2018 Be a Tipping Point for Voice?

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“There may only be 6-7 ‘commands’ that we use regularly with voice, though I’m willing to bet that as people get more and more accustomed to the interface, the horizon of possibilities expands,” David Mihm tells Mike Blumenthal in their biweekly column.

Street Fight Daily: Google Says Sites Can Still Opt Out of Web Crawling, The Alexa Revolution

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Good News for Yelp — Google Will Continue to Allow Sites to Opt Out of Its Web Crawling… Millions Use Alexa to Shop, and Brands Need to Start Paying Attention… Brand Safety in 2017: Where We’ve Been, Where We’re Going…

Street Fight Daily: Amazon Thrives on Last-Minute Shopping, Pubs See Gains in E-Commerce

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Last-Minute Shoppers Boost Amazon As Yearly Usage of Expedited Delivery Services Doubles… For Some Publishers, The Holidays Bring Jumps in E-Commerce Sales… Search Disruption: How Brands Will Compete with the Duopoly in 2018…

Street Fight Daily: Uber Suffers Major Legal Setback, Best Buy Leads the Anti-Amazon Resistance

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Suffers Major Setback as EU Court Rules It Must Be Regulated Like Taxi Companies… Best Buy versus Amazon: Holiday Edition… Improving Search and Advertising Are the Next Frontiers for Voice-Activated Devices…

Street Fight Daily: Google Sued Over Fraud Refunds, Net Neutrality Repealed

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Sued for Allegedly Not Refunding Advertisers Hit by Fraud… The FCC Is Ending Net Neutrality, Presenting New Concerns for Brands and Tech Companies… H&M Plunges as Digital Rival Zara Thrives…

Street Fight Daily: Google Bests Facebook on Web Traffic Referral, How BBC Uses Voice Assistants

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In Reversal, Google Now Sending More Traffic to Publishers than Facebook… How the BBC Is Using Voice-Assistant Platforms… The Mall of America’s New Chatbot Makes Holiday Shopping Easy…

Google Websites — To Infinity and Beyond?

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“In the developing world, Google has a simplified path to the GMB where if a business first creates a website they can get verified more easily,” Mike Blumenthal notes. “Thus the website becomes the hook into Google’s data funnel. In the US, and most other developed countries, I would speculate that it is typically the other way around”

Street Fight Daily: Brands Sign on for Snap AR Push, Email Turns Up Big on Cyber Week

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Gets $1 Million a Day for Branded Lenses… Open and Read Rates Soar During Cyber Week… How Amazon Picks Its Seemingly Random Deals of the Day…

Street Fight Daily: Retailers Can Win Big After Christmas, Brand Safety Trips Up Publishers

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Search Data Suggest Retailers Stand to Win Big Week After Christmas… Publishers Find Themselves Caught Up in Brand Safety Nets… Brands Are Learning How to Master Push Notifications Like Publishers…

Google My Business Looks to the Future

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Aditya Tendulkar is about as close to the source as you can get when it comes to the strategic direction of Maps and Google My Business. We asked him a few questions about the quick pace of feature releases in recent months and the new openness Google seems to be showing toward listing management companies and crowdsourcing.

Street Fight Daily: Amazon Adds Local Artisan Products to Prime Now, CPGs Go Digital

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Brings Its Handmade Local Items to Prime Now Through Holidays (TechCrunch) For the first time, handcrafted items from local artisans – including things like home décor, jewelry, art, and more – will be available on Prime Now today all the way through […]

Street Fight Daily: Duopoly’s Dominance Grows, Aging Millenials Shape Brand Success

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Study: The Duopoly Will Capture Almost All Ad Growth in 2018… Emerging Brands Riding the Millenial Wave… Video Will Make Up 75% of Mobile Traffic in 5 Years…

Why Local News Sponsorships Are More Relevant than Ever

Street Fight Daily: Online Ad Prices Rise, How Digital Brands Can Mirror Amazon’s Holiday Success

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Online Ad Prices Rise As Industry Combats Counterfeit Inventory, a Good Sign for Publishers… What E-Commerce Brands Can Learn from Amazon for Holiday Domination… Publishers Scramble to Make Their Annual Sales Numbers…

How Far Can Google Local Services Expand?

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Regardless of what Google thinks is in the best interest of the searcher, the company has “no choice but to accelerate their monetization in Local to keep their revenues growing at a healthy clip and Wall Street happy,” David mihm tells Mike Blumenthal in their biweekly column.

Street Fight Daily: Chatting with SMBs on Messenger Booms, Good News for Brick-and-Mortars

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 330 Million People Connected with SMBs via Messenger for First Time in 2017… Brick-and-Mortar Chains Put E-Commerce on Defensive for Once… Google Collects Android Users’ Location Data Even When Location Services Are Disabled…

Street Fight Daily: Sizmek Shutters Rocket Fuel Brand, Stitch Fix Prepares IPO in Amazon’s Shadow

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Sizmek Shuts Down the Rocket Fuel Brand to Focus on Ad Transparency… Stitch Fix Prepares an IPO in the Shadow of Amazon… Google AMP Update to Discourage Publishers from Using Teaser Pages…