Q&A: Does Google’s Latest Product Mean Death by a Thousand Cuts for Brands
Google really left businesses hanging with the Q&A release, Mike BLumenthal tells David Mihm in their biweekly column: “We had enough engineering cycles that we could “step into the breach” of what is obviously a big brand problem. Whether it is long term or not depends on what Google can parse from the questions in terms of improving results. “
Street Fight Daily: Google Tests DIY Local-News App, Twitter Adds New Ad Tactic for Brands
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Testing a New App That Would Let Anyone Publish Local News Stories… Twitter Now Lets Advertisers Sponsor Publishers’ Moments… Morgan Stanley Says Amazon’s Red-Hot Ad Biz Not a Threat to Duopoly…
Street Fight Daily: Social Declines in Search Visibility as Video Rises, Amazon Deal Boosts Kohl’s
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Social Sees Precipitous Decline in Google Search Visibility While Video Rises… Kohl’s Shares Could Pop 50 Percent as Amazon Partnership Ramps Up… With Facebook Emphasizing Community, Marketers Are Trying Out Facebook Groups…
Street Fight Daily: Amazon Go Opens to Public, Advertisers See Video Pivot in News Feed Change
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Go, High-Tech Grocery Store Sans Cashiers, Opens to the Public… As Facebook Changes Its Feed, Advertisers See Video Ambitions… Google’s Emphasis on Webpage Speed Will Hit CNN, WSJ, Other Top Sites…
Street Fight Daily: Facebook Feed to Demote Pubs and Brands, Amazon Takes it Slow on Alexa Ads
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook to Make Major News Feed Change That Demotes Publishers and Brands… Amazon to Agencies: Alexa is the Future, But We’re Going Slow on Voice Ads… How CES Highlights the Speed of Change for Brands…
Local SEOs: Don’t Play These Google Games
Trying to game Google today is not worth the risk. Yet every day I see examples online and talk to digital marketers, agencies and businesses who are still trying to trick Google. Whether you’re optimizing your client’s business or your own, here are a few local SEO games you should stop playing with Google.
Facebook Brings Users to Local Sites — But the Rest Is Up to the Sites
The verdict is in: local news publishers do need Facebook, Google and other giant distribution platforms. But only to get the first part of the job done. Whether you’re a self-funded entrepreneurial pure-play publisher or a corporate chain of daily newspapers, you can’t, on your own, generate all the traffic that the platforms deliver to your site.
Unpacking the Increasingly Complex Local SERP
“While I think [these local ad changes] might be better for many small businesses AND consumers, it gives Google a great deal of power to approve or disapprove participants,” Mike Blumenthal tells David Mihm in their biweekly column.