Facebook Expects Record-Setting FTC Fine for Privacy Violations
Five billion would be a record for FTC punishment of a tech company and would signal harsher scrutiny to come for an industry that has accrued unparalleled wealth and power with little regulatory oversight. Facebook’s fine comes after a saga of instances in which it failed to protect user data. Most damningly, the company vowed to shore up its data protection practices in 2011 and can now be accused of failing to uphold that promise.
Government Regulation Is Marketers’ Most Common Concern About Data-Driven Initiatives
Changing political headwinds and increased media attention on data collection and privacy are apparently rattling marketers, who named government regulation as an obstacle to data-driven campaigns more than any other single factor. That’s per a survey of U.S. marketers by Winterberry Group and the Interactive Advertising Bureau, eMarketer reported.
Another Day, Another Story About Exposed Facebook User Data
While we don’t yet know if any nefarious activity took place as a result of this latest news of Facebook user information’s exposure to third parties, the bottom line, as per the pithy genie line above, is that Facebook handled user data so recklessly for so long that there’s no guarantee the company can prevent exposure going forward. That means, potential regulations for which Mark Zuckerberg is now calling notwithstanding, the end of the Facebook privacy-breach saga is likely not in sight.
Consumers Are Realizing the Value of Their Data. Here’s How Online Marketers Should Respond
It’s critical for marketers to invest in the right tools and technologies to abide by data-acquisition best practices that are not only compliant with regulations but also ensure consumer trust. At Blis, we conducted a study that digs into what extent consumers are starting to see their own behaviors, and predilections, as a currency. What we found is that marketers have a prime opportunity this year to rebuild trust and transparency with consumers.
Consumers Willing to Forgo Privacy, For a Price
New research indicates that consumers are actually more aware of how their personal information is being used today than they were last year, with those ages 55 and above showing the greatest level of awareness. These consumers are increasingly willing to share their personally identifiable information with brand marketers—with one caveat. They want a reward for doing it.
A Compliance-Privacy Tsunami Will Slam Into the Data Ecosystem in 2019: Big Changes to Watch
SPONSORED, by Neil Sweeney, CEO of Freckle IoT / Killi: The takeaway for 2019 will be consent management. Why is this going to be the trend? Two reasons — the first is because consent management is nonexistent in today’s technology stacks (and, no, the catch-all ‘do you accept’ button will not be sufficient moving forward for consent management). And, second: a compliance/privacy tsunami will bear down on the entire world (not just advertising) in 2019. Every trend in 2019 will tie back to a company’s ability, or inability, to check the box on consent management.
What Does (Local) Innovation Look Like in 2019? An Open Question
More specifically, what will innovation look like going forward in local marketing and retail? How will it at once address the unignorable concerns about privacy and transparency that have reached a fever pitch of late and stay true to the best of the Silicon Valley spirit, namely, introduce something both new and necessary? How do local innovators move fast without breaking= things? Is that possible?
We at Street Fight want to hear from you, our readers, about the innovation you’re excited about in local in 2019 and your concerns about business practices in the industry in years to come. Drop me a line with your predictions, concerns, and hopes for Local in 2019 at jzappa@streetfightmag.com.
CCPA: California’s version of GDPR?
The U.S. recently joined countries taking action on data privacy with the California Consumer Privacy Act (CCPA), which was signed by Governor Jerry Brown on June 28, 2018. The CCPA will protect the rights of California consumers and encourage stronger privacy online and greater transparency overall.
How EU Data Regulations Could Benefit Global Brands
With less than three months to go until the European Union’s General Data Protection Regulation goes into effect, businesses around the globe are looking for information on how to stay in compliance with what’s been described as the most important change in data privacy regulations in the past two decades.
Cost-Per-Visit and Bad Location Data: Are You Really Getting What You Pay For?
CPV is generating a welcome dialogue in the ad industry as it wrestles with questions such as how to value repeat customer visits and how much is a visit worth. Key to answering all these questions, though, is clearly understanding the accuracy of the underlying location data being used to score the visit.
LiveRamp Advances Data Identity Resolution in a Safe Place
The company’s data store is only two years old, but it hosts more than 100,000 segments with content from 120 data providers. The term “identity resolution” refers to how LiveRamp matches user data points such as ages, genders, locations, incomes, marital statuses, and other information to get a detailed consumer picture.
Sophistication, Efficiency, Control: Unlocking the Future of Programmatic Direct for App Publishers and Advertisers
As it splits the difference between real-time bidding and totally manual ad-buy systems, programmatic direct allows publishers and advertisers to create specific agreements around how the process will work. It guarantees protected inventory and premium placements without requiring much in the way of hands-on operation.
Attribution and Measurement are Creating a Data Management Arms Race
“When you look at the shifts taking place in the ecosystem, there’s such a focus on data for so many smart reasons from a marketer’s perspective,” says NinthDecimal CEO David Staas. “They really want to be able to better understand their customers, and one of the biggest problems is filling in that blind spot in customer intelligence.”
The High Stakes of Identity
Identification is the key to relevant, timely, and cohesive cross-channel marketing that increases sales and builds brand loyalty. Do it right, and you’ll achieve the kind of truly personalized marketing of which our predecessors could only dream. Here are the major tenets of a successful, privacy-aware strategy for storing data on consumers in a multichannel landscape.