Local Listings Get a Real-Time Update from Brandify
The company’s new digital marketing platform combines the power of tech with the authority of the human brain. Brandify’s Nip Zalavadia, says the platform has the capability to access and analyze huge amounts of data, but also uses real people to address details that often fall through the cracks of automated software solutions.
Parse.ly’s Audience Analytics Help News Sites Make Stronger Case to Advertisers
Audience analytics firms Parse.ly aims to give community news sites the same kind of in-depth information that platforms like Facebook provide about how users are responding – and not responding – to content. The company aims to help editors and reporters make decisions that can go right to the bottom line, leading to higher revenue.
Picking the Locksmiths: Bizyhood Unlocks the ‘Ghosts in the Data’ Problem
What would you do if you wanted to game Google into thinking you’ve got a vast network of local shops servicing area customers based on their search queries? According to a recent New York Times article, some lead gen companies are creating thousands of ghost listings to achieve just this. Bizyhood is trying to combat the practice.
Foursquare’s Attribution Solution a Step in the Right Direction, but Still Leaves Gaps for Marketers
Foursquare—the location-based social network that now calls itself a “location intelligence” company—recently stepped into the analytics business. The company’s entree is a product called Attribution Powered by Foursquare that is intended to help brands measure how media impacts foot traffic in brick-and-mortar locations. To fuel this intelligence, the company pulls data from a panel of […]
All Politics Is Data for 2016 and Beyond
The saying used to be that “all politics is local.” A more appropriate term for the 2016 election cycle might be “all politics is data.” In fact, with their emphasis on audience and local targeting and their growing adoption of programmatic buying, political campaigns have begun to increasingly resemble marketing campaigns.
Movie Theaters Missing the Mark on Local Advertising Battle
A recent data analysis by digital marketing company Where2Get, for its “Brand Battle” series on Street Fight, compared the success of AMC Theaters and Regal Cinemas. A winner between the two did emerge — AMC, by a hair, as both companies could do better to address their local marketing strategies across the country.
Street Fight Daily: GoDaddy Resumes IPO Push, Google’s Local “Snack Pack”
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…All systems go for GoDaddy IPO (Street Fight)… Google Local Pack Displaying Logos In Web Search Results (Search Engine Land)..
You Don’t Have to Geotag Your Tweets to Give Away Your Location (Observer)…
Street Fight Daily: Square Adds Loans, Foursquare Declares Search Broken (Again)
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Expands into Small Business Loans (Financial Times)… Foursquare Declares Local Search (Yelp And Google) Broken, Vows Fix With Personalization (TechCrunch)… The FTC Condemns the Data Brokerage Industry’s Collection Practices (Pando)…
7 Strategies For Local Merchants Using Big Data Services
One of the biggest misconceptions about big data is that it’s only relevant for large businesses. In reality, big data services are often just as useful for local merchants on Main Street as they are for global retail chains and CPG brands. Here are seven strategies for local merchants looking to take better advantage of big data services…
Why Data Attributes Power the Long Tail of Local Search
The mandate for brands is simple: manage data attributes as a crucial element of your location marketing strategy. But it’s not enough to create attributes. You need to constantly monitor the ever-changing nature of your business and your customers and be ready to act on your attributes as needed.