Picking the Locksmiths: Bizyhood Unlocks the ‘Ghosts in the Data’ Problem

What would you do if you wanted to game Google into thinking you’ve got a vast network of local shops servicing area customers based on their search queries? According to a recent New York Times article, some lead gen companies are creating thousands of ghost listings to achieve just this. Bizyhood is trying to combat the practice.

The Context for Contextual Marketing Is Changing

The idea behind contextual marketing makes a lot of sense. But in practice, contextual marketing is getting pretty hairy, especially for location-based marketing. That’s because context is getting more complicated

Foursquare’s Attribution Solution a Step in the Right Direction, but Still Leaves Gaps for Marketers

Foursquare—the location-based social network that now calls itself a “location intelligence” company—recently stepped into the analytics business. The company’s entree is a product called Attribution Powered by Foursquare that is intended to help brands measure how media impacts foot traffic in brick-and-mortar locations. To fuel this intelligence, the company pulls data from a panel of […]

PlaceIQ’s Mandeep Mason on Looking at Location from an International Perspective

PlaceIQ’s EMEA General Manager, Mandeep Mason, discusses international expansion, why this is a good time for local marketing, and why local analytics need to be part of any overall media plan.

Companies With Culture Data Outperform Those Without It

To figure out how to identify the right interactions to promote, CultureIQ measures 10 different operational and strategic company qualities. Three are most important: support, work environment, and mission and value alignment.

Holiday Shopping Data Roundup: $39 Billion to Be Spent Locally This Year

The holiday season isn’t just a big time of year for retail spending; it’s also a big time of year for retail spending data. The stats indicate one common trend: Purchasing is going to be more omnichannel than ever. Here’s a rundown on some key data points for this holiday shopping season.

All Politics Is Data for 2016 and Beyond

The saying used to be that “all politics is local.” A more appropriate term for the 2016 election cycle might be “all politics is data.” In fact, with their emphasis on audience and local targeting and their growing adoption of programmatic buying, political campaigns have begun to increasingly resemble marketing campaigns.

Movie Theaters Missing the Mark on Local Advertising Battle

A recent data analysis by digital marketing company Where2Get, for its “Brand Battle” series on Street Fight, compared the success of AMC Theaters and Regal Cinemas. A winner between the two did emerge — AMC, by a hair, as both companies could do better to address their local marketing strategies across the country.

Street Fight Daily: GoDaddy Resumes IPO Push, Google’s Local “Snack Pack”

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…All systems go for GoDaddy IPO (Street Fight)… Google Local Pack Displaying Logos In Web Search Results (Search Engine Land)..
You Don’t Have to Geotag Your Tweets to Give Away Your Location (Observer)…

#LDS15 How Technology Could Kill the Internet of Things

These days, technology can do almost anything. But Amber Case, director at geographic information system company ESRI and the self-proclaimed cyborg anthropologist, thinks the frenzy of development may actually be holding back innovation.

#LDS15 Stefan Weitz: Machines Have Enough Data to Understand the Real World

“We now have enough data to allow machines to figure out what the real world is,” Weitz said during a presentation at Street Fight’s Local Data Summit in Denver Thursday. “Technology will not replace us — it will augment our lives; and search, in particular, is about to radically enhance reality.”

Street Fight Daily: GoDaddy Targets Small Business, Amazon Expands Grocery Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyRadioShack is Running Out of Cash (CNBC)… GoDaddy Rolls Out New Spot Targeting Small Businesses (AdAge)… Amazon Fresh Grocery Delivery Business Expands to San Diego (Recode)…

Street Fight Daily: Square Adds Loans, Foursquare Declares Search Broken (Again)

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologySquare Expands into Small Business Loans (Financial Times)… Foursquare Declares Local Search (Yelp And Google) Broken, Vows Fix With Personalization (TechCrunch)… The FTC Condemns the Data Brokerage Industry’s Collection Practices (Pando)…

7 Strategies For Local Merchants Using Big Data Services

One of the biggest misconceptions about big data is that it’s only relevant for large businesses. In reality, big data services are often just as useful for local merchants on Main Street as they are for global retail chains and CPG brands. Here are seven strategies for local merchants looking to take better advantage of big data services…

5 Tools to Target Customers Based on Past Purchase Behavior

By tracking a consumer’s past purchasing behavior, marketers can design highly targeted ads based on the specific preferences and tastes of individual customers. Here are five tools that marketers can use to gather information about their customers’ past purchasing habits…

5 Platforms For Location Data Analysis

Location data analysis platforms track the spatial behavior of consumers based on previous ad exposures. Although competing platforms work slightly differently from one another, each with its own features and limitations, the overall effect is that marketers can finally determine whether mobile ad exposures are actually luring customers inside their physical stores. Here are five examples of platforms that marketers can use for location data analysis…

Placeable CEO: Local Directories May Die Off

Thanks to changing strategic incentives and evolving trends in the search market, Placeable’s CEO Ari Kaufman believes that Google may make changes to its local algorithm that work to push traffic directly to first parties, or keep traffic within its own ecosystem altogether. Street Fight caught up with Kaufman to talk about the state of the local search ecosystem, why Google might devalue directories, and what it means for large brands.

Are We Giving Google Too Much Information?

While certain groups complain about certain content on the Web, the real danger is always found in that which is not seen, hidden in plain sight within the language that builds that which we can see. Google is the absolute master of doing business where it’s not seen, and I’ve reached the point where I think it’s time we all said “enough.”

With New Products, Factual Aims to Make ‘Big Data’ Smaller

After five years of ingesting, cleaning and packaging the world’s information, the startup is focusing exclusively on local, improving its geo-fencing product and moving up the data stack to build out a location analytics business. The company announced this morning that it has launched a new line of services aimed at helping mobile developers, publishers, and marketers make sense of the reams of location data collected from consumers…

Humanizing ‘Dry’ Data Is Only Part of the Challenge for Community News

I’m utterly convinced that data will be the salvation of community news sites, both in delivering more audience-engaging content and doing so cost-effectively. But the big problem in community journalism is not data that’s dry and creepy. It’s data that’s incomplete, badly formatted, sloppily collected or – most serious of all – withheld…