data | Street Fight - Part 3

Are We Giving Google Too Much Information?

Terry Heaton

Are We Giving Google Too Much Information?

While certain groups complain about certain content on the Web, the real danger is always found in that which is not seen, hidden in plain sight within the language that builds that which we can see. Google is the absolute master of doing business where it’s not seen, and I’ve reached the point where I think it’s time we all said “enough.”

With New Products, Factual Aims to Make ‘Big Data’ Smaller

Steven Jacobs

With New Products, Factual Aims to Make ‘Big Data’ Smaller

After five years of ingesting, cleaning and packaging the world’s information, the startup is focusing exclusively on local, improving its geo-fencing product and moving up the data stack to build out a location analytics business. The company announced this morning that it has launched a new line of services aimed at helping mobile developers, publishers, and marketers make sense of the reams of location data collected from consumers…

Humanizing ‘Dry’ Data Is Only Part of the Challenge for Community News

Tom Grubisich

Humanizing ‘Dry’ Data Is Only Part of the Challenge for Community News

I’m utterly convinced that data will be the salvation of community news sites, both in delivering more audience-engaging content and doing so cost-effectively. But the big problem in community journalism is not data that’s dry and creepy. It’s data that’s incomplete, badly formatted, sloppily collected or – most serious of all – withheld…

The Local Conundrum: Rich Content or Accurate Information?

Damian Rollison

The Local Conundrum: Rich Content or Accurate Information?

Google may have thought that situating local within Google+ would somehow obviate the need to fix it, but the presence of engaging content does nothing to modify the basic requirement that information services provide useful information. Perversely, information services spend too much time pretending they are content services but offer none of the openness of those services where it’s really needed…

Choosing a Data Partner for Local: What to Ask

Jeff Wood

Choosing a Data Partner for Local: What to Ask

Jeff Wood is a guest author. To submit a guest post, go here.

With all of the talk about data in our industry, I’m surprised that so few of the people I talk to in the Local space have a true data strategy — one that gives them real control over their own data and, most importantly, access to this data for decision-making.

It’s the nature of Local that a publisher loses the scale of large network buys. However, you gain the value of a centralized audience. With granular data, a site focused on the hyperlocal market can quickly understand the value of small pockets of inventory, and make educated decisions around how to package and allocate that inventory for sale across appropriate channels.

It’s amazing how many people simply don’t know who owns the data collected on their sites.

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