How Physical Retailers Can Improve Conversion Rates on Black Friday

Sales forecasts for this upcoming holiday season haven’t been as optimistic as many hoped, but there are some highlights that retailers shouldn’t ignore. Here are seven strategies that retailers can use to increase conversion rates on Black Friday and throughout the holiday season.

Street Fight Daily: HomeAdvisor Expands to New Cities, Airbnb Confirms Rumored $1.5B Round

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… HomeAdvisor Expands, Takes On Angie’s List in Search for Ambitious Employees (Denver Business Journal)… Airbnb Just Confirmed a Massive $1.5 Billion Round That Makes It the Third-Highest Valued Startup in the World (Business Insider)… Yahoo: Be Careful Playing in Traffic (Wall Street Journal)…

Holiday Weekend a Big Win for Mobile

If U.S. consumers proved reluctant to spend their Thanksgiving holiday in stores, they demonstrated few qualms about shopping online. Digital commerce was up significantly from 2014 levels. The momentum continued into Black Friday, which also saw brick-and-mortar spending reach its highest totals since 2012. The biggest winner over the holiday weekend was mobile: Its share of website traffic and online sales reached record highs.

RetailMeNot’s Hoyt: This Will Be the Most Personalized Holiday Season We’ve Ever Had

Today marks the beginning of a crucial week and month for retailers, as shoppers clamor for deals and steals on presents for family, friends, and coworkers. Whether in-store, online, or a mobile device, an astounding amount of retail business will be transacted in the next five weeks. RetailMeNot vice president of communications Brian Hoyt said to expect a more personalized, more omnichannel holiday shopping season this year, courtesy of the ever-present smartphone.

Street Fight Daily: A Deep Dive into the Yahoo-Google Partnership, Square’s IPO Struggles

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What Does Yahoo’s New Google Partnership Mean for SEO’s Future? (Search Engine Land)… Square, Facing a Chilly Market, Persists in Pursuing IPO (New York Times)… Pinterest Sharpens Its Visual-Search Skills (Wall Street Journal)…

How To Use Location To Find Black Friday Shoppers on Mobile

Retailers in the U.S. will debut their Black Friday deals on Thanksgiving this year, in an attempt to expand the annual buying binge, which accounted for $11.1 billion in sales last year, by a few more hours. For one-time events where consumers often break habitual patterns, a consumer’s proximity to a store may not be the best indicator of intent. But a deeper look into where shoppers go in the past may tell a more compelling story for marketers, according to new research from location analytics firm Placed…

‘Tis the Season for Mobile-Motivated Sales

Nothing makes the holidays jolly for retailers like increased foot traffic, elevated sales and full cash registers. Here’s how new hyperlocal mobile ad technologies this year are helping retailers who target some of their marketing efforts at mobile devices significantly increase their odds of achieving the jolliness they’re hoping for…

8 Ways Retailers Can Use Hyperlocal Tools to Capitalize on Black Friday

Black Friday sales accounted for almost 20% of total retail industry sales in 2011, and the National Retail Federation expects that figure to rise another 4.1% in 2012. In an effort to help local retailers boost their share of those sales, a number of hyperlocal platforms are stepping in with their own tools built specifically for local businesses. We spoke to several hyperlocal industry leaders to get their tips on how small businesses can promote themselves on Black Friday without overspending on expensive marketing campaigns…

Hyperlocal Retail Directories Go After ‘Shop Local’ Consumers

Two key reasons why consumers shop local is immediacy of purchase and physical confirmation of product, (i.e. making sure a shoe fits). Fab and Etsy can’t ship their products to you for delivery this afternoon — and it’s tedious for a consumer to filter product offerings based on retail location. That leaves room for hyperlocal retail directories like GatherLA.com , which curates designers in Los Angeles for discovery by local consumers…