Privacy-Forward Search Engine DuckDuckGo Partners with Apple Maps
Making a big splash in privacy, the ongoing story that has dominated location data-based marketing buzz in 2019, DuckDuckGo, the search engine that does not store user data in order to sell pricey ads, announced that it is using Apple’s MapKit JS to power searches. While the search engine’s results are sought out by far fewer users than search industry leader Google’s, the growth DuckDuckGo is experiencing further validates the impression the tech media has practically been screaming about this year: The winds on privacy are definitively changing, and data-driven companies that fail to heed those changes are in for quite a storm.
How Big Is the Promise of Local AR (And When Can We Expect It)?
Real execution will require an extensive value chain. And that’s why location data will be increasingly valuable in an AR-driven world. Specifically, location data will be a key element in displaying the right business or product information graphically.
LBMA Podcast: Adquick, Spotify, McDonald’s and Blippar
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Hormel, Talians app, Tree Elves and King of Pops, Commerce Signals, PlaceIQ, Broadsign, Here Maps and Twitter, and Apple Maps.
Street Fight Daily: Facebook Launches Events App, Gap Between Online and Offline Commerce Shrinks
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches Events App… Gap Between Online and Offline Commerce is Shrinking… How the Shift to Mobile Has Impacted Local Search and Display Marketing…
Maps.me Offers Open Source Alternative to Google and Apple Maps
I’m impressed by the level of detail and by some key differentiators that make Maps.me seem like a fresh approach to mobile navigation. Indeed, I can see the app eventually finding favor in the U.S. marketplace. Even before that happens, local marketers should take note.
Street Fight Daily: Apple Opens Up Siri and Maps to Developers, Snapchat Ad Expansion
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple is Opening Up Siri, Maps, and Messages to Outside Development… Snapchat Launches a Colossal Advertising Expansion, Ushering in a New Era for the App… Google Pairs Facial Recognition with Location Tracking, Potentially Boosting Available Location Data…
Scaling the Neighborhood: A Community Focus for Local Services
So far, digital services, even those focused on local, have done more to atomize local communities than unite them, training us to rely on anonymous resources for the information and recommendations we used to get from our friends and neighbors.
Street Fight’s 10 Most Popular Stories From 2015
As 2015 draws to a close, here’s a look back at some of the Street Fight stories that captured your interest this year. We look forward to bringing you more great content, research, and events focused on the connected local economy in 2016!
Why 2016 Will Be a Big Year for iOS 9
Apple has established a new standard for conducting “nearby” searches, thanks to an enhancement to the Apple Spotlight search functionality. This moves the consumer down the path to purchase in a few significant ways, including proactive local search content and results that change by time of day.
With iOS 9 Release, Local Businesses Should Care ‘Deeply’ About Apple Maps
Most local businesses and search marketers have focused primarily on their visibility within Google Maps. With Apple’s iOS 9 now available, it’s time they focused their attention on Apple Maps as well. Businesses that don’t may soon fall behind competitors.
Street Fight Daily: Facebook’s Sandberg on SMBs, Etsy Will Try Same-Day Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Sheryl Sandberg: Facebook Pages Are Mobile Presence for Small Businesses (Wall Street Journal)… Etsy Will Test Same-Day Delivery Option in New York City (Recode)… Google, Twitter, and Publishers Seek Faster Web (New York Times)…
Street Fight Daily: Apple’s Street View Competitor, Google Reinvents the City
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Confirms Vans Are For Maps Data Improvement, Discloses Future Locations (AppleInsider)… Sidewalk Labs, a Start-Up Created by Google, Has Bold Aims to Improve City Living (New York Times)… Digital Device Use Influences $1.7 Trillion in In-Store Retail Sales (eMarketer)…
With New Software, Apple Looks to Bring Together Local Search and Commerce
Apple showed off updates to its three operating systems Monday, announcing improvements to Apple Pay, Maps and Passbook that have implications for the local search and commerce sectors…
Street Fight Daily: Online-to-Offline Retail, Pinterest Unveils Ad Products
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Report: More than Half of Offline Retail Sales Now Influenced by Digital, Mobile (Screenwerk)… Pinterest Unveils Flurry of Ad Products, Names Monetization Exec (AdAge)… Why APIs Will Save Your Business From Getting “Uber-ed” (Fortune)…
Street Fight Daily: Foursquare’s New Sales Force, Consolidation at the Counter
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Beefs Up Sales Team (MediaPost)… Bigcommerce Set to Make First Acquisition as Rival Shopify Preps for IPO (Recode)… Apple Maps Now Using Wikipedia, YellowPages Group of Canada & Dianping As Data Sources (Apple Maps Marketing)…
Street Fight Daily: xAd Launches Blueprints, Square Buys Into Food Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… xAd Launches Blueprints To Track In-Store, Not Just Near-Store, Visits For Location Marketing (Marketing Land)… Square Acquires Fastbite To Add Cheap, Fast Meals To Caviar (TechCrunch)… Maps in iOS 8.3 Lets Business Owners Claim POIs, Removes Select TripAdvisor Reviews (Apple Insider)…
Street Fight Daily: Apple Maps Adds TripAdvisor, Crowdfunding Local News
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple Maps Now Includes Hotel Reviews From TripAdvisor and Booking.com (MacRumors)… What Works For Crowdfunding Local News (Medium)… SeatGeek Raises $62 Million In A Series C Led By Technology Crossover Ventures (TechCrunch)…
Street Fight Daily: MaxPoint’s Shaky IPO, Square Eyes Small Business
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Ad Tech’s Rough Ride on Wall Street Continues With Latest IPO (AdAge)… The Payment Start-Up Square Expands Its Reach Into Small Businesses (New York Times)… Eddy Cue: Here’s how Apple Pay works on an Apple Watch (CNet)…
Street Fight Daily: Google Plans ‘Android Pay,’ Drones Hit Ad Tech
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Will Launch Android Pay At I/O In May (Ars Technica)… Drones Overhead In L.A.’s Valley Are Tracking Mobile Devices’ Locations (VentureBeat)… Bigcommerce, Square Partnership Offers Omnichannel To SMBs (ZDNet)…
10 Ways Apple Can Rebuild Maps to Become an Innovator in Local
As Apple relaunches Maps, I’m eager to see underlying map data improve, but I’d be even more interested if I knew Apple had a roadmap to improve the local data layer. Here are some things Apple should do if the company truly wants to move beyond its second-place status in local.